פודקאסטים בנושא Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about attribution. It’s a frequent topic on this podcast, but in this episode we brough in a couple of experts. We’re joined by Amanda Juip from Urban Science and Shane Stender from SilverBack Advertising. Together, their companies have put out a fantastic case studies on adver…

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about YouTube with THE YouTube guy in our industry, Jeff Hunter, known as General Motors Jeff. We also touch on the Netflix announcement about ads and complain a little about Kid Rock’s rhyming skills. Mostly Automotive Marketing with Matt Wilson …

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the NY Mets, ’60 Hour A Week Guy’ and have a conversation with Chad Graves, VP of Sales at Reunion Marketing. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and …

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the genius promotion for the horror flick ‘smile’, chat about a dealership review left on TikTok and Wendy Reeves from BDC Angels joins us to discuss training and the future of BDC’s. Mostly Automotive Marketing with Matt Wilson is a bi-week…

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about a few things going on in the automotive industry, and something going on in the world that needs to be addressed. We’ll chat about job hopping, being sold, handling customer reviews, redbull and pumpkin flavored stuff. Mostly Automotive Mark…

The Follow Up In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the follow up. It’s SO easy to NOT call someone back. The blow off is the easiest thing in the world. But it making the call THAT hard? We chat about something as basic as following up in this episode. Mostly Automotive Marketing with Matt Wilson is a bi-weekl…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the Cardboard Box Theory. It might be a theory Matt made up, but we’re not sure. Listen to find out what it is and how it can help you see the shopping experience at your store from your customers perspective. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish …

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Justin Searles Cold Calling Adventure. Justin is the VP of Sales at Think Ad Group and SALT Automotive. A couple months ago he announced on LinkedIN that he was going to walk in cold on a bunch of dealerships in one day. There are lots of things to learn from Justin’s adven…

In this Episode of Mostly Automotive Marketing with Matt Wilson we put a deposit down on a new Rivian…that sweet looking 100% electric pickup truck. Why? As a test to see what they are doing and see if we can learn anything from it. Follow along with the adventure of ordering an electric truck direct from the manufacturer. (Side Note: I'm not buyin…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss getting fired. Nobody wants to get fired. Nobody wants to fire anyone either. We'll chat about letting employees go, getting let go, getting fired by clients and more. My guest is the Founder and CEO at Lead Lab Media, Sara Johnson. Mostly Automotive Marketing with Matt Wil…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Cancer and Company Culture. I’ll share with you a traumatic story and how my company helped me get through it. I invite you listen; think about your own life and the company you work for. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Auto…

In this Episode of Mostly Automotive Marketing with Matt Wilson we start off talking about camera etiquette. Do you turn your camera on for meetings or keep it off? We’ll discuss the etiquette and share peoples LinkedIN comments. We’ll also discuss ‘absolutely’ attribution. Is it possible to know EXACTLY what convinced someone to buy a car? Of cour…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss permeating culture. Sure, it sounds like some sort of medical issue or perhaps the name of a terrible punk band, however, in this instance we’re talking about how your company culture is reflected onto your showroom floor. Our guest is Culture Expert, Dealer Marketing Magaz…

In this Episode of Mostly Automotive Marketing with Matt Wilson we go LIVE to discuss Clubhouse and dealership local social posts. We also get a call from a listener who chats a bit about his podcast. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any ma…

This episode of Mostly Automotive Marketing is a “What the heck is?” episode. Matt wonders “What the heck is AskOtto?” and we get the answer from Eric Brown, Leader at inSearchX / AskOtto. Matt also chats about the relevancy of local traffic reports on the radio. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Auto…

Calling all time management nerds – you’re going to love this one! In this episode of Mostly Automotive Marketing with Matt Wilson we totally nerd out and talk about organizational systems. How do you make sure things don’t fall through the cracks? How do you schedule your day? What about organizing your task list, calendar, and thoughts? It’s #Ner…

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat with Maria Corsaro from Zoom1 Media & Advertising all about media buying. Many dealers buy their radio and TV directly from the stations – but are you getting the most for your money when you do that? Probably not. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss content with Terry Lancaster, Expert Panel Member at Dealer Marketing Magazine. Why should you post content on social media? What’s the goal? What should you be posting? You need a plan, but you also need to stop overthinking it and start posting. We discuss in the latest ep…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss heliotropic leadership and a dealerships social responsibility. Matt is joined by Justin B Gasman, Financial Services Director at McCaddon Cadillac Buick GMC and Expert Panel Member at Dealer Marketing Magazine. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss home page slides. At the beginning of every month, it’s a mad rush to get them up. Lease specials, service incentives, sales events…we need them up now! Do we really need them though? Do people see them? It is a giant waste of time and resources. Dane Saville, Co-Founder at …

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss old school vs new school BDCs. Are your BDC's tactics outdated? Do those “old school” tactics still work? Or is it time to approach BDC’s from a new direction? Marija Cvetkovska, Paid Search Manager at PCG Digtal and BDC Expert and I discuss. Mostly Automotive Marketing with…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss GA-4. What is it? How do you get it? What is different about it? My guest is the Owner of Steenman Associates and Expert Panel Member at Dealer Marketing Magazine, Ed Steenman. Ed takes us through the answers and more. Mostly Automotive Marketing with Matt Wilson is a bi-wee…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss Matt's broken clavicle. I wasn't gonna share this story with you, figuring most wouldn't care, but when the Head of Automotive Retail at Facebook, Instagram and WhatsApp asks you what happened, you answer. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podca…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss Matt's latest car shopping experience. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Li…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss a very important BDC philosophy. Are BDC’s selling appointments? Or selling cars? Wendy Reeves, Founder of BDC Angels / Dealer Marketing Magazine Expert Panel Member and I discuss BDC tools, processes and BDC’s relationship to marketing. Mostly Automotive Marketing with Matt…

In this Episode of Mostly Automotive Marketing with Matt Wilson we explore what your customers are saying. Do you know what they’re saying? Chat providers know EXACTLY what they are saying. How can we use that data to make educated decisions? You’ll find out during our conversation with Tim Cox, SVP of Sales and Co-Founder at CarNow. We’ll also cha…

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat with the Connected Car Practice Manager at Motormindz, Greg Ross about how dealers can utilize their vehicles that are connected to the internet. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and d…

In this Episode of Mostly Automotive Marketing with Matt Wilson we explore ‘The Pitch Tank’. What is it? Well, it’s a weekly Clubhouse room with a cool purpose. What is Clubhouse? Listen to this episode and find out! Our guest this week is the creator of The Pitch Tank, Kyle Mountsier. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss two VERY dirty words. Chip Shortage. What is it? How bad is it? How did it happen? How long will it last? What can we do about it? David Adcock, Dealer Marketing Magazine Expert Panel Member and Executive Vice President at Binary Automotive Solutions helps me sort it out. M…

This episode of Mostly Automotive Marketing with Matt Wilson is for the job seekers out there. This tactic got me dream jobs TWICE in my career. Maybe it can help you. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Ap…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the flywheel. Is the traditional “sales funnel” we’ve all seen over the last 100 years antiquated? What is a flywheel? Listen and learn how the flywheel approach can help your sales and service department. My guest is Todd Smith, Founder + CEO at 360Converge. Mostly Automot…

In this Episode of Mostly Automotive Marketing with Matt Wilson we’re joined by Matt Sneed, Director of Marketing and Customer Experience at Power Ford. Matt and Matt discuss Power Fords building remodel and the positive impact it has had on both prospects, customers and employees. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish pod…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss April Fools’ Day. Are you for or against April 1st shenanigans at your dealership? Matt is joined by longtime friend and Automotive Finance Manager Dave Stalvey to discuss. Dave’s got some ideas that may come in handy on April 1st. Mostly Automotive Marketing with Matt Wilso…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the infamous Vroom commercial that had everyone up in arms. Should we really be that outraged by it though? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platfo…

This episode of Mostly Automotive Marketing with Matt Wilson was a TRAINWRECK. Disorganization and confusion between Matt and longtime friend/former coworker Jim McCarthy, led to each of us believing they were supposed to be a guest on the others podcast. What happened? Neither podcast was very good. In fact, this is the MOST unlistenable Episode i…

This episode of Mostly Automotive Marketing tackles the subject of Clubhouse. It’s all the rage right now in Automotive! Have you heard of it? Are you a member of the club? Do you find yourself spending too much time on Clubhouse? Matt Wilson and Ilana Shabtay, Expert Panel Members at Dealer Marketing Magazine discuss. Mostly Automotive Marketing w…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we chat with Drew Delaware, CMO at Gubagoo. Does it benefit your dealership to jump in on chats? It does – a LOT. Learn why and how. Drew and Matt also chat about the importance of conversational commerce, the sales funnel, apple business chat, leads, hot dogs and swimming. Mostly Aut…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the value of LinkedIn. LinkedIn can help you grow your business, your personal brand and connect you with like-minded individuals. We chat all things LinkedIn with Melanie Borden, Vice President of Marketing at Celebrity Motor Cars and Expert Panel Member at Dealer Marketin…

In this Episode of Mostly Automotive Marketing with Matt Wilson, Matt chats with the guys from AutoYap. They’ve got a very cool branding idea for dealers – they caught our attention by creating a caricature of Matt yapping about Bruce Springsteen and sending it over. There could be some fun opportunities here for dealers and agencies Mostly Automot…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss leadership. Matt is joined by Laurie Halter, Owner at Charisma!, host of Carearing Podcast and Expert Panel Member at Dealer Marketing Magazine. Laurie and Matt discuss ways to ramp up leadership in 2021. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcas…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the way website companies pitch dealers. The pitch from most vendors almost always starts off showing you a bunch of desktop sites. But should we be thinking mobile first? I mean, more than half of website traffic is mobile, right? What gives? Mostly Automotive Marketing wit…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the process of getting creative approved by the dealer. Is it easier to take the path of least resistance or stand behind a data driven creative concept that the dealer pushed back on? The topic was raised on LinkedIN by Liz Martin, COO at Dealership Toolkit – she joins Matt…

In this Episode of Mostly Automotive Marketing with Matt Wilson we set out to answer one simple question. What the hell is DealerVendorMatch.com? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google P…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss classic rock, Socrates and the importance of training. Larry Feldman, President at Career Changers USA, talks about his philosophy on training and continuing educations for dealers. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive …

On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success!

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan, Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discu…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the importance of company culture. In March of 2020 my wife was diagnosed with Cancer. Treatment and surgery took the entire year and in the middle of December, I realized how grateful I was for the culture at my company. If you’re an owner/manager, you need to listen and u…

Colin and Matt are looking towards the road forward or in this case, the "Roadster" forward on this episode of Experimarketing. The gang connects with Amit Chandarana, SVP Sales & Business Development at Roadster, to discuss "future proofing" your dealership utilizing digital retailing, as well as the benefits of digital retailing for both your sal…

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about making cuts to our advertising budgets in times of trouble. It happens a lot, but is it the right move? Matt is joined by Ilana Shabtay, Director of Marketing at AutoLeadStar and Contributor at Dealer Marketing Magazine in this episode to chat about it. Mostly Automotive …

In this Episode of Mostly Automotive Marketing with Matt Wilson, Tom Kline from Dealer Marketing Magazine tells us a story about trying to buy a car, the deceptive advertising he encountered and how it can be harmful to dealers. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can l…