הפודקאסטים הטובים ביותר ב-Productivity Expert (2024)

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Crossbeam Senior Director of Product Marketing, Amanda Groves on Go To Market 24:36

8M ago24:36

24:36

Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:22 How you and Crossbeam team think about creating successful go-to-market plan? 7:37 how do you lay out the responisbilities and plan across your organization? 10:03 How you think about defining that ownersh…

1
Meta Head of Product Marketing, Girija Sathyamurthy on Stakeholder Management 27:17

8M ago27:17

27:17

Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:05 How you think about what is the metaverse in general and how you really look at it through a product marketing lens? 7:35 How is your product marketing team oriented? 12:18 Do you use any data for about pr…

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Observable VP Marketing, LaShaun Williams on Release Marketing 37:09

9M ago37:09

37:09

Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 6:32 How you handle release marketing at Observable and how you think about organizing and planning for releases at your current company?? 11:09 how did you work with leadership and your product team to kind of…

1
HyreSnap GTM Advisor, Abhishek Ratna on AI integration into product marketing 27:03

9M ago27:03

27:03

Questions covered in this episode: 1:36 Opening Question: Journey into and through product marketing? 4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.? 8:34 What kind of AI tools are you using around segmentation and market research and copywriting? 11:38 How do you ensure that you're writin…

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Klaviyo Director of Product Marketing, Katie Gerard on Product Launches 21:04

9M ago21:04

21:04

Questions covered in this episode: 1:27 Opening Question: Tell us about your journey into and through product marketing? 4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo? 5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape? 7:5…

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DigitalOcean VP Product Marketing, Raman Sharma on Building a Product Marketing Team 34:31

9M ago34:31

34:31

Questions covered in this episode: 1:23 Opening Question: what's been your journey into and through product marketing? 4:15 What brought you to DigitalOcean and what does your current role encompass? 8:15 During the early stages how do you divide the work and handle all the requests while also handing some of the strategy? 11:33 How do you navigate…

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Clari VP, Brand, Content and Product Marketing, Julien Sauvage on Growth Product Marketing Career Path and Product Launches 22:30

10M ago22:30

22:30

Questions covered in this episode: 1:34 Opening Question: How you got into product marketing and what brought you to Clari? 4:17 Can you give a little bit of an overview about what Clari is, what you do at Clari? 8:41 What are some of the differences in your mind between what makes a good launch versus a great launch and how do you prepare your tea…

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Bitly VP PMM & Co-Founder / CEO of “Forget the Funnel” Georgiana Laudi on Customer Research 41:11

10M ago41:11

41:11

Questions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’? 3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’? 9:10 Where do you recommend even starting with customer research? 18:53 How you've taken the crawl, walk, run, run approach and learn…

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GitHub VP Product Marketing, Philippe Poutonnet on Developing Your PMM Career 33:08

10M ago33:08

33:08

Questions covered in this episode: 1:25 Opening Question: Journey into and through product marketing 3:28 How you think about as the product marketing lead at Twilio, about how you think about team structure? 10:50 How you think about really helping truly drive that demand gen engine, from a product marketing lens? 23:52 How the economy and the pan…

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Vishal Naik, Product Marketing Lead at Google on Influencing the Product Roadmap 31:10

1+ y ago31:10

31:10

As a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to know the SaaS space inside out. In this episode, Jeffrey and Vishal talk about his experience at Google, the ways in which a product marketer can influence the product roadmap, and how …

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Mary Sheehan, Head of Product Marketing for Adobe Lightroom on Product Launches 27:38

1+ y ago27:38

27:38

Mary Sheehan’s career began in the early days of Google, where she started as an Account Manager fresh out of college. Switching lanes to Product Marketing, Sheehan now heads the Product Marketing team for Adobe Lightroom. In this interview, Jeffrey and Mary talk about her newly launched book “The Pocket Guide to Product Launches”. In this intervie…

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Sahil Sethi, Former VP of Marketing at Klaviyo on Product-led Growth 35:47

1+ y ago35:47

35:47

"I define product marketing as a function which takes into account your market, your customer, and your product truths to drive go-to-market outcomes." -Sahil Sethi Before he was a VP of Marketing at Klaviyo, Sahil Sethi spent incredibly valuable years with McKinsey, Microsoft, and Qualtrics, among other companies. In this episode, Jeffrey and Sahi…

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Tiffany Tooley, Head of Product Marketing at Hubspot on Company Culture and Talent Retention 37:38

1+ y ago37:38

37:38

“I’m guided by a deep sense of curiosity.” - Tiffany Tooley Tiffany Tooley started her career as a one-person marketing team of a small cookie manufacturer. Today, she’s the Head of Product Marketing at Hubspot. Throughout her journey as a product marketer, she nurtured a strong growth mindset – as someone who thrives when presented with a challeng…

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Chad Kimner, Product Marketing Director at Meta on Messaging and Positioning 36:04

1+ y ago36:04

36:04

Chad Kimner is a Product Marketing Director for AR/VR solutions at Meta, where he is currently spearheading the go-to-market strategy for privacy and responsible innovation. In his role at Meta, Chad is embracing the powerful opportunity to shed more light on the capabilities of augmented and virtual reality, and be part of Meta’s exciting venture …

1
Kristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization 28:01

1+ y ago28:01

28:01

“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece.” – Kristen Brophy Kristen Brophy is a Senior Director of Marketing at the NBA, leading product marketing efforts on NBA’s direct to consumer side, including the NBA app and the asso…

1
Kevin Wu, Head of Solution & Category Product Marketing at Airtable on Messaging 36:24

1+ y ago36:24

36:24

Kevin Wu is the Head of Solution and Category Product Marketing at Airtable, where he has been building a product marketing program from scratch. In his role at Airtable, Kevin has been reinventing the product’s messaging and positioning framework. When it comes to SaaS B2B companies, he says, the messaging should start at the demo. In this episode…

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Jameelah Calhoun, Global Head of Product Marketing at Eventbrite on Market Research 30:17

1+ y ago30:17

30:17

“Always put on your own personal research hat.” - Jameelah Calhoun Jameelah Calhoun currently serves as the Global Head of Product Marketing at Eventbrite, where she drives go-to-market and monetization efforts to launch new product experiences for both event creators and consumers. In her role at Eventbrite, she is working on continuing the evolut…

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Brianne Shally, Head of Product Marketing at Nextdoor on Consumer PMM and Influencing the Product Roadmap 23:27

1+ y ago23:27

23:27

“Don’t launch it and leave it - launch and learn.” -Brianne Shally In this interview Jeffrey and Brianne discuss what being a PMM leader for a consumer product marketing brand is like as well as Brianne’s path into PMM. Brianne is a former strategy consultant who considers herself a business leader first, and pmm second. What she loves to solve is,…

1
Rekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce on Product Launches 29:02

1+ y ago29:02

29:02

Rekha is an engineer turned marketer who has a technical background and fell in love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM process are the naming and positioning of new products and features. She advocates for involving every team in the launch process and both internally and externally creating messaging that clearl…

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Accelerating Your PMM Career with Mike Berger, VP, Product Marketing at ClickUp 42:16

2+ y ago42:16

42:16

Whether you’re looking to break into PMM or have been a practitioner for years, this interview is full of advice on how to further develop your career. We are joined this week by Mike, VP, Product Marketing at ClickUp, who has had an amazing career finding the right roles and ultimately landing him a VP role. Mike and Jeffrey discuss how to gain cr…

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Taking Products to Market with Grammarly's Head of Product Marketing, Natala Menezes 22:54

2+ y ago22:54

22:54

In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? It’s not just about storytelling and designing a great narrative for your product, rather it’s creating a product that delivers on those items. Tune in to hear how to create a distinc…

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Leveraging Qualitative and Quantitative Research with Alex Lobert, Product Marketing Lead, Measurement at Meta (Facebook) 35:27

2+ y ago35:27

35:27

Alex is a former product manager and consultant who has found his way into the adtech world, and specifically measurement. This interview is all about how him and his team leverage research and measurement. When it comes to measurement, he and his team look at how well advertising is working and it’s overall performance. In regards to research, he …

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Competitive Research That Helps You Stand Out with Sophia (Fox) Le, Lead PMM at GlassDoor 32:06

2+ y ago32:06

32:06

We’re on a messaging kick! This week we are discussing how Sophia and her team approach messaging and positioning that serves both B2B and B2C target audiences. Sophia and Jeffrey discuss what Glassdoor has done to maintain a position of leadership in a crowded market and how they’ve evolved their messaging while remaining true to the core values o…

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The Impact of PLG on the PMM Career with Jeff Hardison, Head of PMM at Calendly 36:42

2+ y ago36:42

36:42

From startup companies to being at a large scale organization, Jeff has been doing product marketing work since before it was even defined as PMM. In this interview you’ll hear his point of view on the emergence of self serve and how it’s impacted the role of product marketing. He shares how the environment at many companies has made the switch fro…

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Punchy Messaging with Alexandra Gutow, Director of PMM at Snowflake 31:39

2+ y ago31:39

31:39

Messaging is a fundamental aspect of product marketing that includes testing, refining, and a huge amount of internal alignment across the organization. It’s a living breathing process that when done right, equates to an impactful impression left on your market. Tune in to hear messaging frameworks that will help you win deals and make your GTM pro…

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Owning the PMM Craft with Pallavi Vanacharla, Head of PMM, IoT at Twilio 29:33

2+ y ago29:33

29:33

How do we become product marketers? Pallavi shares her extensive background in marketing and how she’s evolved to lead all marketing functions at a quickly growing company. She also shares her take on the 80/20 rule, how to structure your team, and achieve KPI’s. You’ll also hear why she values happiness and believes that “the success of the compan…

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Cultivating Your PMM Career with Naman Khan, CMO at Zeplin 40:08

2+ y ago40:08

40:08

Product marketing hasn’t always been recognized as a value ad to organizations, but more and more companies are recognizing the need for the function and therefore more roles in the field are being created. Keeping up on the trends in the market and playing to your strengths will ultimately help you not only land the role you desire, but keep that …

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Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva 31:58

2+ y ago31:58

31:58

What makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper - it’s the constant evolution and iteration, rooted in testing and market research, that ultimately sets your marketing apart. In order to know how to reach your target audience, you’re going to have t…

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GTM Process with Andrew Forbes, Director Product Marketing at Zendesk 37:06

2+ y ago37:06

37:06

In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better.על ידי Jeffrey Vocell, Sharebird

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The Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPath 33:19

3y ago33:19

33:19

Follow Diego on LinkedIn. Join Diego on Sharebird. Questions covered in this episode: Can you tell us about yourself and your role at UiPath? UI Path recently went public. Can you share a bit about what that was like? As the leader of product marketing, what did you need to think about and do during the IPO journey? How long before the S1 filing di…

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Building a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaign 34:14

3y ago34:14

34:14

Follow Alex on LinkedIn. Join Alex on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at ActiveCampaign? 2. How do you and the product marketing team at ActiveCampaign think about storytelling? 3. When you think about telling a new story or working on a narrative, where do you start? 4. When that …

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Competitive Intelligence with Leah Brite, Head of Product Marketing, Core Product at Gusto 29:02

3y ago29:02

29:02

Follow Leah on LinkedIn. Join Leah on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Gusto? 2. How do you and the product marketing team at Gusto handle competitive intelligence? Do you have dedicated people for it, or is it a part of what every PMM is doing? 3. How do you keep track of key co…

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Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software 37:31

3y ago37:31

37:31

Connect with Becky on LinkedIn. Join Becky on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Snow Software? 2. As a leader how do you set the tone, and build a great relationship with Product? 3. At Snow, do you and the Product Marketing team help Product influence the roadmap or provide feedb…

1
Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite 33:08

3y ago33:08

33:08

Connect with Axel on LinkedIn. Join Axel on Sharebird. Questions covered in this episode: 1. Can you tell us a bit more about yourself and Datasite? 2. At Datasite you oversee product marketing, content marketing, and pricing. Can you share how that came to be? 3. How did you come to own pricing? 4. For PMMs interested in owning pricing, what skill…

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Developing your PMM Career with Kavya Nath, Senior Director of Product Marketing at Sprinklr 32:18

3y ago32:18

32:18

Connect with Kavya on LinkedIn. Join Kavya on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Sprinklr? 2. Can you share a little bit about how you got into product marketing and what interested you about it? 3. For a product marketer looking to get into leadership, how do you advise they appro…

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Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier 29:47

3y ago29:47

29:47

Connect with Gregg on LinkedIn. Join Gregg on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role? 2. How have you structured the team at Zapier? 3. What do you think about structuring product marketing teams? Why did you decided on the structure you just mentioned? 4. As a leader, how have you balanc…

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Product Launch Strategy with Grace Kuo, Director of Product Marketing at Udemy 41:41

3y ago41:41

41:41

Connect with Grace on LinkedIn. Join Grace on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Udemy? 2. As product marketing leaders, we need to build credibility with so many other groups such as product, demand gen, customer marketing, and more. How do you do this effectively, and how does yo…

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Evolution of the PMM Role with Francis Larkin, VP of Marketing at Clockwise 33:27

3y ago33:27

33:27

You can connect with Francis on LinkedIn. Join Francis on Sharebird! Questions covered in this episode: 1. Can you tell us a bit about yourself and your role? 2. You've held a number of product marketing roles. Tell us about what product marketing should look like in an early stage company? 3. As a company evolves, maybe series B, or C, what does p…

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Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom 34:22

3y ago34:22

34:22

Connect with Jasmine on LinkedIn. Join Jasmine on Sharebird. Questions covered in this episode: Tell me about your career path to becoming a PMM. So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned? Do these stories align to your personas and differ based on seniority or segment you sell into? How have…

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How I Positioned That: Ambient Strategy's Founder, April Dunford 45:51

3y ago45:51

45:51

Connect with April on LinkedIn. If you haven't already, you can download April's book Obviously Awesome here.על ידי Jeffrey Vocell, Sharebird

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How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff 26:08

3y ago26:08

26:08

Connect with Sam on LinkedIn. Join Sam on Sharebird.על ידי Jeffrey Vocell, Sharebird

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How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman 29:57

3y ago29:57

29:57

Connect with Daniel on LinkedIn here: https://www.linkedin.com/in/danielkuperman/ Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-kuperman Book recommendations: Positioning: The Battle for Your Mind - by Al Ries and Jack Trout Obviously Awesome - by April Dunford Crossing the Chasm - by Geoffrey Moore…

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How I Positioned That: Pluralsight's CMO, Lindsay Bayuk 24:46

3y ago24:46

24:46

Connect with Lindsay on LinkedIn here: https://www.linkedin.com/in/lbayuk/ Join Lindsay on Sharebird here: https://sharebird.com/profile/lindsay-bayuk-1 Questions covered in this episode: What’s your elevator pitch for Pluralsight? How did you come up with that? Did you use a framework to write it? When do you know it’s working? How do you know whe…

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How I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara Niesen 24:23

3y ago24:23

24:23

Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaraniesen/ Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-niesen Questions covered in this episode: What’s your elevator pitch for Shopify? How did you come up with that? Did you use a framework to write it? When do you know it’s working? How do you know when …

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How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach 36:36

3y ago36:36

36:36

Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/ Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach Questions covered in this episode: What’s your elevator pitch for Airtable? How did you come up with that? Did you use a framework to write it? When do you know it’s working? How do you know w…

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How I Positioned That Mini Series hosted by Daniel J. Murphy 10:16

3y ago10:16

10:16

Connect with Dan on LinkedIn: https://www.linkedin.com/in/-danieljmurphy/ Join Dan on Sharebird: https://sharebird.com/profile/daniel-j-murphy Check out Dan's Masterclass here: https://www.theproductlaunchmasterclass.com/homeעל ידי Jeffrey Vocell, Sharebird

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Narrative Design with Dave Gerhardt, CMO at Privy 43:43

3y ago43:43

43:43

Connect with Dave on LinkedIn: https://www.linkedin.com/in/davegerhardt/ Join Dave on Sharebird: https://sharebird.com/profile/dave-gerhardt Questions covered in this episode: 1. Why do so many B2B technology companies look and sound the same? 2. What is the company story - what does that mean to you? Like a mission statement? 3. Why design a narra…

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Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce 30:43

3y ago30:43

30:43

Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaragrominsky/ Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky Questions covered in this episode: How’d you get into product marketing? What is segmentation? Why should you do it? Why does it work? Why can it be applied? How does it come to life? how c…

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The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso 25:18

3y ago25:18

25:18

Connect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/ Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barraco Questions we cover in this episode: Tell me about your career path to becoming a PMM? What does your team look like at Sendoso, what all do you own? Any advice for people looking to break into …

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Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue 42:34

3y ago42:34

42:34

Connect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/ Join Sara on Sharebird here: https://sharebird.com/profile/sararosso Questions we cover in this episode: Tell me about your career path to becoming a PMM? So you did you Sharebird AMA on how product marketing works at Remote companies? What’s your experience working with rem…

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