This is ScaleRight ... a podcast where we share all the key tools you need to grow your business beyond the £1 million mark. Run by Kanayo Eruchalu, a Systems Optimisation specialist and small business owner, who focuses on helping small business owners make changes to processes, people or technology to better align their company with its business strategy and vision. For online resources and support, visit www.actioncoach.co.uk/kanayo-eruchalu.
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Episode 12 - Using Qualified Lists In your marketing
6:45
6:45
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There are 12 proven methods available to any small business owner for growing customers and clients. In this episode we look at number 7 - Using Qualified lists ....
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Episode 11 - Market Your USP or Value Proposition
7:34
7:34
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There are 12 proven methods available to any small business owner for growing customers and clients. In this episode we look USP....
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Episode 10 - Using Special Events or Information Nights to Generate Sales
6:38
6:38
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There are 12 proven methods available to any small business owner for growing customers and clients. In this episode we look at number 7 - special events....
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There are 12 proven methods available to any small business owner for growing customers and clients. In this episode we look at number 6 - direct mail.
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There are 12 proven methods available to any small business owner for growing customers and clients. In this episode we look at number 4, following up by telephone.
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Episode 7: Host-beneficiary relationships
9:44
9:44
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There are 12 proven methods available to any small business owner for growing customers and clients. In this episode we look at number 4, Host-beneficiary relationships and how it can be leveraged for lead generation.
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There are 12 proven methods available to any small business owner for growing customers and clients. In this episode we look at number 3, acquiring clients or customers at break even or a small loss with a view to sell them backend products at a profit.
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There are 12 Customer Generation strategies every small business or professional practice should have in their marketing toolkit. #2 - Risk Reversal
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There are 12 Customer Generation strategies every small business or professional practice should have in their marketing toolkit. #1 - Referral systems.
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Episode 3: Defining Your Unique Value Proposition
5:32
5:32
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How do you pick a unique value proposition for your small business?
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Do You Know What To Do To Raise Your Company to a Position of Prominent Dominance? In this episode we'll be looking at what it takes to achieve preeminence within your chosen category.
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How can you go forward if you don't know which way you're facing? In this episode, we'll introduce you to an often overlooked concept in business - measuring progress - and also provide some background to the podcast. Hope you enjoy listening to it as much as we enjoyed making it.
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