I've coached hundreds of summit hosts and rarely see someone who makes it through the entire process without running into resistance. Sometimes, it's resistance with getting started and I'll hear, "I definitely want to join your program and host a summit, but will come back when I feel ready." Other times, it's resistance right before reaching majo…

I always love a good behind-the-scenes look at what other business owners are doing so today I'm sharing some fun details about our recent launch of Challenges That Make Bank! In this episode I'll share what made me go with a beta offer for the first time, why I launched with a webinar, the biggest "oops" moments we had in the launch, final results…

I've talked a lot about how great my team is over the years and today you get to meet some of them for yourselves! I brought all of my employees on to share what they do at Team SIAB, what they do outside of it, their favorite parts of working here, how we work so well together, and more. I know you'll love hearing from Elli, Kate, and Mel! For sho…

In this episode, I'm taking you behind the scenes of how my team has evolved over the last 8 years. You'll hear about nearly every hire I've made (the good and the bad), the reasoning behind the hires, and the biggest lessons I've learned while building my dream team. For show notes, head to https://summithosthangout.com/266…

This episode kicks off a series that will give a fun behind the scenes into the way my business has evolved over the years. My hope is that it will be both interesting and inspirational from a listener standpoint! In this episode I'm sharing the 7 stages my business has gone through over the years and what's coming next. For show notes, head to htt…

"Limited-time access feels like a trick." "You send too many emails." "All you do is sell!" Feedback like that hurts, especially when you pay careful attention to always come from a place of serving your audience and running an ethical, values-based business. The thing is, no matter how careful you are, you're going to get negative feedback at some…

In this episode I've brought in a special guest and Launch with a Summit Accelerator client, Sarah Rosensweet, to share a behind the scenes look at her virtual summit. She pulled back the curtain and shared a side of summit hosting that we don't get to see often - what it looks like to keep pushing forward even when things pop up that make you doub…

As much as I like to focus on the impact of a virtual summit over the money it makes, we're all running businesses and need to make money, right? The thing is, it's not the all-access pass package, pricing, or sales strategy that matters when it comes to record-breaking amounts of revenue. In this episode I'll break down two higher-level pieces tha…

I see so many people stressing out about the number of leads they'll get signed up for their summit...buuut the leads don't matter if it's a terrible experience for them. In this episode, I'll highlight what you probably think about when you're reflecting on the success of your event and then uncover what is truly important so you can change the wa…

Woohoo! Our new program, Challenges That Make Bank, is HERE! Tune in to hear a little about what it is plus get a behind-the-scenes look at what my process for creating the program looked like, why I got tripped up and sat on the idea for months, and what my launch strategies and goals are. For show notes, head to https://summithosthangout.com/260…

I've had people give me a hard time over the years for using other strategies when my "thing" is teaching virtual summits. I'll get comments like, "If summits are so great, why do you have to run Facebook ads?" I know most of you have a very strong understanding of why I'd stack multiple strategies together, but it made for a fun podcast episode! T…

Ever wonder whether a challenge or a summit is a better strategy? As I like to do, I tested it for you! Tune in to this episode to hear a detailed breakdown of the difference between summits versus challenges and how my results compared when I ran them 3 months apart. For show notes, head to https://summithosthangout.com/258…

When I get in a room with a group of business owners, the one question I always want to ask is, "What's working for you right now?" I know what works for me, but I'm always interested to see where others are finding success. I'm pulling back the curtain this week and sharing the top 4 things that sustain me as a business owner along with the top 5 …

Time for our 2023 recap episode! You'll get a behind-the-scenes look at my biggest highlights of 2023, lessons learned, strategy shifts we've made, and what's coming next. I'm excited to hear how some of these lessons shift the way you think about your business, too! For show notes, head to https://summithosthangout.com/256…

Have you ever realized that launches that leave you tired and on the brink of burnout seem totally normal in the online business space? I'll be honest, it's not rare for me to end up sick in the middle of any launch I do...and I know there's a reason for that! The truth is, launches can be luxurious and totally free from burnout if you know how to …

There are so many of you out there who want to use a summit not only to grow your business, but to make an impact. A summit on it's own, when done well, will naturally impact those involved. But sometimes you want to take that impact even further. I have a beautiful example of that on the podcast this week. Hunter Donia is sharing how he was able t…

Something I hear a lot when talking to up and coming summit hosts is, "I know your processes and templates would be SO helpful, but I think I'll try it on my own first and, if I like it, I'll join your program afterward." If that's you, I've got a heartfelt episode for you around why I want you to reconsider. Not for the sake of putting money in my…

Last week I shared how I use this podcast to grow my virtual summits and we're taking it a step further this week. Podcast strategist and manager, Caroline Hull, is joining me to share how you can tweak your podcast strategy so that it becomes a powerful business tool that consistently leads people to your offers. We'll also break down how to decid…

Want to know a GREAT place to look for summit speakers? ...Your podcast! I noticed that I was giving that tip to a lot of summit hosts, which made me reflect on all the ways I use this podcast for our summits. It's a lot more than I'd ever realized! In this episode I'll share some background on this podcast, 6 ways I use this podcast for my virtual…

If you're freaked out by the idea of pitching summit speakers, you're not alone. It can be intimidating to reach out to people you're friends with and sending totally cold pitches brings it to a whole new level. Since cold pitching is usually involved with creating your dream speaker lineup, I bought in Laura Lopuch to share about her Relevancy Met…

Lately, we've been working closely with clients lately to launch memberships through their virtual summits. We've seen 50, 200, 300, and even 500 members added and it's an incredibly powerful strategy. One strategy I talk with clients about often is incorporating a membership trial into various areas of your summit and today on the podcast, I've br…

Do you hesitate at the thought of selling an offer through your summit? Maybe you worry that you'll look like a bro-marketer or wonder if you're even "allowed" to do it. If that's you, this episode with Kaitlyn Kessler is right up your alley. Join us as we chat through what creates a negative selling mindset, why you might feel uncomfortable sellin…

Many summit hosts go into their first event already knowing exactly who they like to serve and how. But sometimes, a summit helps uncover a new direction that you didn't even know was possible! In this episode, Kimberly Costa is taking us behind the scenes of 3 successful virtual summits. You'll hear what she was afraid of going into her first even…

Why in the world would I talk about hosting BUNDLES on the Summit Host Hangout Podcast? The truth is, bundles are another great strategy to build your list, revenue, momentum, and connections, just like a summit and the two can go hand-in-hand. Since we've gotten a lot of questions about hosting bundles over the years, today I brought on Kate Doste…

"How long does it take to plan a virtual summit?" That's a question I hear all the time and as much as people tend to dislike my answer, I stand by it. Whether you're "just" launching a summit or adding an offer launch on the backend, it's a time investment that is so worth it. In this episode we'll cover what the ideal summit-to-launch timeline lo…

If you've got multiple offers that perform well in your business and want to know which one to launch through a virtual summit, this episode is for you! We'll cover the factor you're probably considering that you should ignore along with 6 questions to ask yourself to identify which offer will get you the best results. For show notes, head to https…

Launching through a summit is a powerful strategy for bringing in a flood of new members into your offer. I've seen successful launches for all kinds of offers, but there are a few that stand out as the most effective. In this episode, we'll break down the 3 best types of offers to launch through a summit, plus what to do if you don't have one of t…

In this episode, I'm joined by special guest Lucia Doynel to explore overcoming the fear of being seen and rising as a thought leader through virtual summits. Lucia shares her deep insights on overcoming the real fear of visibility and being seen so you can go on to host virtual summits and be seen in your business in a way that lights you up. From…

Join us in this episode as we explore the world of hosting a virtual summit from the ground up. Our guest, Maggie Klaassens, the brilliant mind behind The Sober Summit, organized her first event without a brand, business, audience, or email list. If you've ever doubted whether it's possible to land speakers, questioned your capabilities, or wondere…

Is it worth hosting a virtual summit if you don't have a product or service to launch immediately after the event? In this episode, I'll reveal why you really don't need a launch offer to benefit from hosting a summit. You'll discover how hosting a summit can massively grow your business on it's own as well as lay the foundation for a successful fu…

Wondering whether you can host a successful virtual summit as a new or aspiring business owner? Spoiler alert: You can! In this episode, we address common doubts, discuss what you need (and don't need) for a successful summit, reveal how virtual summits work, even without an existing audience, and go over what kinds of results to expect. Tune in to…

Did you have a "failed" launch after your virtual summit? If so, I know it's a terrible feeling and you might feel like you were "lost in a sea of speakers." If that's the case, there was a key piece missing in the way you launched your offer. Tune into this episode to hear the top 7 reasons that you didn't make any signature offer sales after your…

If you're hosting a summit and all-access pass sales are slow, it can be frustrating and make you feel powerless. Usually, the issue boils down to a few key mistakes we see people make with their all-access pass and overall sales strategy. In this week's episode, we'll cover whether you can turn your summit around if you're currently seeing low all…

""No one is signing up for my summit! What's going on?!"" If you've ever found yourself thinking this, my heart goes out to you. It is not a good feeling. If you're in the first couple of days of promotion, it's likely not a big deal. But once you get beyond that it generally means there's some kind of issue. Today we'll break down the top 7 reason…

Wondering why you're struggling to land speakers for your virtual summit? It is NOT a good feeling. This is when you put your even out there for the first time and it can be crushing to not get a positive response. The good news is that there are simple solutions you can implement when you pitch to make sure you hear "yes" far more than "no" (or no…

How many times have you gone to write a social media post, sales page, or even a tagline for your virtual summit and felt like you were totally winging it with what your audience was struggling with and hoping for? If your answer is "a lot", you're not alone! To help, Nadine Nethery is on the podcast this week to share how you can truly get to know…

When you hear "summit positioning", what do you think? The name and tagline? Maybe the audience and topic? The truth is, the way your summit is positioned will come into play in absolutely every aspect of your event. It will affect how speakers respond to your pitches, it will guide the experience you create for your attendees, it will determine wh…

Summits in the crafting industry have been on the rise and it's becoming harder to host an event that stands out. In this episode, Amy Romeu and Jen Swift are sharing how they created an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to have. In addition, they're taking us…

Time for a mid-year check-in! In January, I shared my goals for the year and what I was hoping to step into in 2023. In this episode I'll share progress on those goals, what we've accomplished the first part of the year, and what my biggest areas of growth have been over the past few months. For show notes, head to https://summithosthangout.com/231…

If you're anything like me, you like to have a full understanding of a program and what you can expect before you join. Sometimes it feels like getting the full picture of larger programs is hard to get so my goal with this episode is to give you a full understanding of what to expect from the Launch with a Summit Accelerator, how to get the most o…

Have you ever noticed the way virtual summits can fuel absolutely everything else in your business when you're intentional about it? In this episode, you'll see exactly what a marketing strategy looks like with a summit included and how your business will just keep feeding itself once you have it down, you’ll see an example of how it has looked in …

If you've hosted a summit before, this one's for you! When you host events, it's easy to get caught up in the immediate results and not leave room to see the long-term benefits it can have on your business. In this episode, I'm going to show you what you've been missing if you've been looking at your event as a 1-off list-builder or cash injection …

This week we're wrapping up our series where I've been taking you behind the scenes of our client summit. We're changing gears a bit and instead of talking summit strategy, I'm sharing a look at what it was really like to offer done-for-you virtual summit production. I'll share what our role in the summit was, what the full team looked like, how we…

A few months ago, I produced my first business-to-consumer (B2C) virtual summit. Until that point I had hosted 9 events for business owners and often heard people in my audience running B2C businesses viewing their audience as a limitation. I was interested to see how it went and what the differences really were! In this episode, I'll share what I …

Prior to our client summit, I had personal experience launching courses and high-ticket programs through virtual summits. Truthfully, I thought that memberships were "less than" and didn't really understand the appeal...but that has changed! In this episode, I'm sharing the truth about launching a membership through a virtual summit, keys to the st…

One of my big takeaways from the last two summits we've hosted is just how much of a learning experience each event is, no matter how much experience you already have. In this episode, I'm sharing 7 of the primary changes we've made to our virtual summit strategy after our recent events and how you can apply those changes to your own events. I'm co…

We're kicking off a series where I'm taking you behind the scenes of a done-for-you client summit we produced back in January and spilling all kinds of juicy details. We're starting off with an episode detailing key takeaways I'm walking away from this event with and how I'm applying those things moving forward. I'll share what I learned by pitchin…

What do you think of when you hear the term "pre-launch"? Maybe the 14-30 days leading up to a cart-open period with some extra emails and videos? If that's you, tune in to this episode to hear from Brenna McGowan about how a more strategic pre-launch strategy will build excitement and anticipation for your launch in a way that increases natural in…

Are you on team evergreen funnel or team live launch? I'd guess you have a preference, but the truth is live launches and evergreen funnels are the perfect match. And what makes it even better is a 3rd piece to the puzzle that a lot of course creators are missing. Tune into this episode with Gemma Bohman-Carter to learn about how to maximize your c…

As nice as it would be for someone to tell you exactly which offers to create and what strategies to use to build a successful business, that's not how it works. Tune in to this episode with Mariah Coz to hear about creating offers that make sense for what you teach, making sure your offers work together, and giving yourself the space to try differ…