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Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller

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Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Insta ...
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A Faith-Based Podcast For Christian Entrepreneurs! ***Top 5% Podcast*** What does the Bible teach about business? That’s what we’ll uncover together on the Business In His Image podcast! This show explores strategies from the Bible that will help you grow your business, strengthen your walk with Jesus, and help you reach your God-given potential as an entrepreneur. The Bible is filled with practical wisdom to help you live for God while using your gifts. Let’s unpack what that means for you ...
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The Body Image Podcast is a podcast about body image and the many layers that go into making peace with our bodies. Like intuitive eating, self-compassion, mental health, self-care, body and size acceptance, embodiment, rejecting diet culture, and more. Podcast host, registered dietitian, nutrition therapist, and certified intuitive eating counselor, Corinne Dobbas, MS, RD, talks with guests to help unpack these layers while discussing what positive body image means and looks like in real li ...
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When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice. The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep othe…
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Send me a text! (I might answer you in an episode) Do you feel limited by the difficult situations in your life? What if God wants to use that as a launchpad for you to help more people than you ever dreamed? If this resonates, tune in...because on this episode I share a vulnerable clip from a recent guest interview I did on Inspired Budget podcast…
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I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer. Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences. https://jamespatrick.com/…
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Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost. https://jamespatrick.com/על ידי James Patrick
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How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses? In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy. Connec…
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When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free. But that is not what …
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When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that. But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative.…
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In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots. From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed. In a…
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"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong. But what about those times when a genuine client approaches you with a real project? H…
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In over two decades as a professional photographer, I've spent more than I will ever admit on photo gear. From cameras to lenses, from modifiers to lights, from tripods to c-stands and from computers to editing softwares. In this episode of Beyond the Image, I spill the tea on all my favorite pieces of gear I've ever purchased as well as all of the…
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Short answer: VERY I've spent over 20 years working in print media and even own two magazines. So you can say I have a vested interest in this topic and this industry. I want to deep dive into how magazines got themselves into the hole they have with subscribers and with advertisers. Also I will explore what, if anything, magazine publisher's can d…
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Today, we’re talking about how to get good photos of bad subjects. When I say bad subjects, I don’t mean they’re bad people. What I mean is, they’re just not great on camera. “Regardless of how bad someone thinks they are on camera, it’s our job as photographers to make something great. And if not great, to make something usable.” IN THIS EPISODE A…
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Today, we’re talking about bad actors or bad faith clients. These are clients who could potentially be trying to rip off your business, steal from you and try to take advantage of you as a small business owner. “This can be, not only financially detrimental, it can be emotionally taxing.” IN THIS EPISODE Certain situations James has had in his busi…
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Welcome to the relaunch of the Beyond the Image Podcast! A show for creatives, made by a creative. If you’ve listened to this show over the last few years, you’ll realize it’s rare I bring a guest back on a second time. This is a mistake I want to rectify. I went back to our episode from March 5, 2019 with one of the first guests I had on. I heard …
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Send me a text! (I might answer you in an episode) From selling his house and shutting down a successful business, Ken Coleman shares how a step of faith, inspired by a nudge from God, paved his path to success at Ramsey Solutions. In this episode, you’ll learn: Why God allows bad things to happen, and what we can learn from it How to discern God’s…
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Here at the studio last week, we had our 4th annual get together where we had different creatives (whether photographers, videographers, producers, designers, etc.) to talk about the state of where the industry is at right now and the challenges we are facing as creatives within our businesses and to start to share best practices on how we can navi…
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Send me a text! (I might answer you in an episode) Do you have so many ideas that you don't know where to start? Maybe you struggle to narrow your passions and talents down to one concise focus. Today, Ken Coleman shares his valuable insights on finding your niche and aligning it with God's plan. From fear to faith, learn to trust God through the j…
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In today’s episode, I want to talk about haters. Also known as, online trolls. In 20 years of running different businesses, I’ve had to navigate my fair share of trolling hate online. When you’re just starting in a new industry, this crap could be devastating. So, let’s talk about it. “If you’re not upsetting anyone, then you are simply not doing e…
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Send me a text! (I might answer you in an episode) Ever wondered what it takes to be a guest on other people's podcasts? In this episode, my friend Gabe Cox interviews about how to build your authority and establish yourself as a subject-matter expert using media placements. You'll learn: The exact framework I use to get featured on other shows. Ho…
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Before I really launched into my career as a professional photographer, I had a lot of hesitations and reservations. I had a lot of thoughts and questions about if I could make it. Had I allowed those thoughts to take root, I never would’ve picked up a camera. Let’s talk about what it takes to be successful. “What is actually stopping you from gett…
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Send me a text! (I might answer you in an episode) In this episode, I'm interviewed by Subscription Box Basics podcast host, Julie Ball about growing your email list! You'll learn 3 easy things you can start doing now to grow an engaged email list, my best tips for writing newsletters, and more! LINKS MENTIONED: List Lingo Email Marketing Course Li…
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Photographing SI Swimwear’s In Her Words with Taylor Ballantyne Hosted by: James Patrick We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition. My guest today who I’m…
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Things I USED To Think Mattered as a Photographer Hosted by: James Patrick There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode. “There is no right and no wrong in your sta…
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Send me a text! (I might answer you in an episode) Want to know how you can market your business with integrity? In this episode you'll get five specific tips to help you make a difference in a God-honoring way. Say goodbye to sleazy tactics and hello to making a difference with your business! Links Mentioned: Free Copywriting Guide 🔴Download My Fr…
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Producing a Fashion Photoshoot Hosted by: James Patrick We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. “Once we set the theme, that will help us dictate all the othe…
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Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections. My guest today…
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Photographers Who Suck Hosted by: James Patrick Some photographers just suck, so in this episode, let’s give them a name. “The common denominator is them.” IN THIS EPISODE A list of photographers who really suck and why. What these photographers are doing in their free time. Advice for the photographers who made this list. Connect with James Websit…
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Send me a text! (I might answer you in an episode) In this episode, you will learn a practical framework to help you get unstuck and make progress in your decision-making process! This 4-step framework will help you gain wisdom, clarity, and confidence to move forward in your journey. Tune in to discover how to overcome analysis paralysis and start…
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Self-Care for the Modern Entrepreneur with Daniel James Hosted by: James Patrick I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going. My guest today is the founder and CEO of Vortex, Dani…
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Should Photographers Give RAW Files to Clients? Hosted by: James Patrick Today, we’re addressing the question, “Should you as a photographer be giving away your RAW files?” Lets dive into it! “Asking for the RAW file ensures you’re getting the highest quality and highest file size.” IN THIS EPISODE Multiple reasons why clients may ask for the RAW f…
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When to Hire a VA with Kaelyn Marie Fuglaar Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2…
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7 Ways to Get MORE Clients as a Photographer Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients. “Nothing will work better than manual outbound.” IN THIS EPISODE 7 different strategies to get new clients. How pa…
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Send me a text! (I might answer you in an episode) How do you overcome self-doubt and use your gifts for God's glory? Where do you even start when you're not sure what those gifts are or feel like you don't have the skills or connections to get started? That's what we cover today in this inspiring interview with fellow copywriter and author, Rachel…
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Why Your Ads Aren’t Working with Jason Wojo Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment. My guest today is Jason Wojo. He’s a 9 f…
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Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE The original event and where the idea came from. The history of previous events. The reason behind …
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Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it c…
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Send me a text! (I might answer you in an episode) Are you struggling to have faith in a situation? I used to fear my unbelief because I felt like God wouldn't come through for me if I didn’t have enough faith. While I do believe that a lack of faith can hinder God from working in our lives, I also believe that God is PATIENT with us and wants to h…
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Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved ove…
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Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. …
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Send me a text! (I might answer you in an episode) God has given us promises, but they don't come without a fight! In this episode, we'll dive into why Christians face spiritual warfare in business and what you can do to gain victory. This message will strengthen and encourage you. 🔴Download My Free 5-Day Devotional: Build A Business That Honors Je…
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Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a bu…
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Let’s have a conversation about how you can be pricing your photo services. “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the o…
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Send me a text! (I might answer you in an episode) Building an email list gives you more control over your audience, but it can feel overwhelming when you're just getting started! In this episode, you'll learn how to start an email list from scratch so you can grow a business that doesn't depend on social media algorithms. You'll learn: Simple step…
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Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let’s dive into in this episode. “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now. What content isn’t worki…
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Send me a text! (I might answer you in an episode) Waiting can be tough, but God wants us to remember that His timing is perfect and our waiting is never in vain. In this episode, I interview #1 National Bestselling Author, Speaker, and Business Coach Christy Wright about her personal experiences of waiting on God and how it ultimately led to somet…
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Send me a text! (I might answer you in an episode) Setting realistic goals and getting guidance from God are key to achieving success in your business! In this episode, I talk to business strategist and podcast host Gabe Cox about how to set attainable goals that align with your faith. This is a super actionable training, so be ready to write notes…
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Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the…
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Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?…
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Send me a text! (I might answer you in an episode) Do you ever feel stuck when making decisions in your business? The thing is, sometimes God will give us specific instructions. But other times, He wants us to use Biblical wisdom to make the best decision we can. In this episode, we talk about a practical framework for making good business decision…
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What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. “Not every hour you’re working in the w…
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