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תוכן מסופק על ידי Nobilis Reed and Grig Larson. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Nobilis Reed and Grig Larson או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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אהבתי28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This Kaiju Life
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תוכן מסופק על ידי Nobilis Reed and Grig Larson. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Nobilis Reed and Grig Larson או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The audio diary of a perfectly ordinary IT guy working at a very extraordinary company.
…
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215 פרקים
סמן הכל כלא נצפה...
Manage series 1460685
תוכן מסופק על ידי Nobilis Reed and Grig Larson. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Nobilis Reed and Grig Larson או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The audio diary of a perfectly ordinary IT guy working at a very extraordinary company.
…
continue reading
215 פרקים
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This Kaiju Life
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1 Ep 215 EXTRA! Jim, after the apocalypse! 2:55:33
2:55:33
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אהבתי2:55:33![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Hey folks! This feed has been quiet for a while, we're working on what we're going to do next but UNTIL THEN, here's a fun little bit that you might enjoy. This is an actual-play RPG one shot, where Your Narrator plays Jim after the apocalypse.
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
Everyone deserves a happy ending.
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
Rescue! And another rescue! Written by Grig Larson Produced by Nobilis Reed Background sound by Tabletop Audio
We're going on a short hiatus. We'll be back in a few weeks.
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
Anita and Jim investigate further. Written by Grig Larson Narrated and produced by Nobilis Reed Background sound by Tabletop Audio
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
He has arrived. Written by Grig Larson Narrated and prodcued by Nobilis Reed Background sound by Tabletop Audio
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
Senate hearings, and a threat. Written by Grig Larson Produced by Nobilis Reed Background sound by Tabletop Audio
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
Written by Grig Larson, Narrated and Produced by Nobilis Reed, background sound by Tabletop Audio Background music is "Bama Country" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
more interviews; The hunt for Spiderbat continues. Written by Grig Larson, Narrated and Produced by Nobilis Reed; background sound by Tabletop Audio
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
A new addition to the family. Or, well... a rearrangement of it, anyways. Written by Grig Larson, Narrated and Produced by Nobilis Reed; background sound by Tabletop Audio
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
Christmas fallout, and a visit to Spiderbat. Ashley ensues. Written by Grig Larson, Narrated and Produced by Nobilis Reed; background sound by Tabletop Audio
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
Christmas at the hotel, with Jess. Written by Grig Larson; Narrated and Produced by Nobilis Reed; background sound by Tabletop Audio
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
There's a problem with the budget. Someone unexpected shows up to help. Written by Grig Larson, Narrated and Produced by Nobilis Reed; background sound by Tabletop Audio
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
The aftermath of the fight between Nagai and Anita. Written by Grig Larson, Narrated and Produced by Nobilis Reed, background sound by Tabletop Audio
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This Kaiju Life
![This Kaiju Life podcast artwork](/static/images/64pixel.png)
Thanksgiving. Why should I expect anything but chaos? Written by Grig Larson, Narrated and Produced by Nobilis Reed, background sound by Tabletop Audio
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