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תוכן מסופק על ידי Arthur Carmazzi, Arthur Carmazzi - Learn the psychology of group performance, and How to create super performing teams. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Arthur Carmazzi, Arthur Carmazzi - Learn the psychology of group performance, and How to create super performing teams או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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אהבתי28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Arthur Carmazzi Podcast
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תוכן מסופק על ידי Arthur Carmazzi, Arthur Carmazzi - Learn the psychology of group performance, and How to create super performing teams. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Arthur Carmazzi, Arthur Carmazzi - Learn the psychology of group performance, and How to create super performing teams או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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תוכן מסופק על ידי Arthur Carmazzi, Arthur Carmazzi - Learn the psychology of group performance, and How to create super performing teams. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Arthur Carmazzi, Arthur Carmazzi - Learn the psychology of group performance, and How to create super performing teams או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Podcast by Arthur Carmazzi - Learn the psychology of group performance and how to create super performing teams and cultures
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×Arthur Carmazzi Defines Brain Power as Your Brain’s Ability to help you achieve. It is not about intelligence or memory, but the brain power elements that support the realization of goals, objectives, and dreams... says Arthur Carmazzi https://coloredbrain.com
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1 Why You Will Most Likely be An Underachiever 19:22
19:22
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אהבתי19:22![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Why everyone looses their high potential for achieving goals when they join big organizations? Why we hate our jobs and stop enjoying our lives? Discover how not to be an underachiever and become a happy and mindful person. Ranked number 10 of the Top 30 Global Gurus in the Leadership category by Global Gurus International, Arthur F. Carmazzi has 24 years experience specializing in psychological approaches to leadership and corporate culture transformation. He is a renowned motivational leadership keynote speaker and trainer in the Asian Region and has advanced Corporate Trainings with innovative techniques and tools that have been acknowledged by some of the world's greatest organizations. He is the best selling co-author of "The 6 Dimensions of Top Achievers", and author of "Identity Intelligence" "The Psychology of Selecting the RIGHT Employee" and "Lessons from the Monkey King". Arthur's tools and methods have earned him and the Directive Communication methodology accreditation from the prestigious American Institute of Business Psychology. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx…
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