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תוכן מסופק על ידי OFF2BROADWAY. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי OFF2BROADWAY או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
OFF 2 BROADWAY
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תוכן מסופק על ידי OFF2BROADWAY. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי OFF2BROADWAY או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A podcast where we discuss everything musical theatre, from the comfort of the car. Hosted by Tara & Stefania
…
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153 פרקים
סמן הכל כלא נצפה...
Manage series 2619331
תוכן מסופק על ידי OFF2BROADWAY. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי OFF2BROADWAY או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A podcast where we discuss everything musical theatre, from the comfort of the car. Hosted by Tara & Stefania
…
continue reading
153 פרקים
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1 JUST FOR ONE DAY - Episode 152 1:16:11
1:16:11
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We’re taking a trip back to the 80s this week, as we review Just For One Day - The Live Aid Musical! This jukebox show comments on altruism, community, and the power of music to influence the world. Join us!
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1 WAY TOO EARLY 2025 TONY NOMINATIONS - Episode 151 1:49:38
1:49:38
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We’re starting off the year the only way we know how, with our way too early Tony nominations! Are we crazy? Do we have a crystal ball? Who are you picking for this year's awards? . . . "How Glory Goes" - Floyd Collins (Original Cast Recording) All music tracks used for educational and entertainment purposes only.…
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1 2024 YEAR IN REVIEW - Episode 150 1:49:09
1:49:09
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What a year! We've made it to the end of 2024, which means it's time to review the incredible shows we've seen this year. We were so lucky to see performances that made us laugh, cry, and fall in love with theatre all over again - listen now to our most memorable moments of 2024!
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1 WICKED: PART 1 - Episode 149 1:40:10
1:40:10
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This week, we are rejoicifying in the existence of the Wicked movie, as we break down Jon Chu's take on the popular musical. Tara and Stefania talk casting choices, stylized vocals, and what we want to see in part two! So sit back, have a drink of green elixir, and join us for a Wicked movie debrief 💗💚 . . . "Popular" - Wicked: The Soundtrack "The Wizard and I" - Wicked: The Soundtrack "Dancing Through Life" - Wicked: The Soundtrack "No One Mourns The Wicked" - Wicked: The Soundtrack "Ozdust Duet" - Wicked: The Soundtrack "Defying Gravity" - Wicked: The Soundtrack All music tracks used for educational and entertainment purposes only.…
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1 IN CONVERSATION WITH SETH ZOSKY FROM TITANIQUE - Episode 148 34:41
34:41
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This week, Tara and Stefania host Seth Zosky to talk about his role as Jack, in Mirvish’s production of Titanique! Seth tells us about being part of a show that instills so much joy and comedy to its audiences. Join us for the adventure! . . . "Taking Chance" - Titanique All music tracks used for educational and entertainment purposes only.…
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1 THE LION KING - Episode 147 1:13:51
1:13:51
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Tara and Stefania are here to give you the morning report on the pride (rock) of Disney Theatrical Productions --- The Lion King is still roaring on Broadway after 27 years, and has a number of accolades from highest grossest Broadway production to the first female to win the Tony for Best Director. We just can’t wait for you to listen -- join us!! . . . "Circle of Life" - The Lion King: Original Broadway Cast "I Just Can't Wait To Be King" - The Lion King: Original Broadway Cast "Hakuna Matata" - The Lion King: Original Broadway Cast "Can You Feel The Love Tonight" - The Lion King: Original Broadway Cast "He Lives In You (Reprise)" - The Lion King: Original Broadway Cast "King Of Pride Rock" - The Lion King: Original Broadway Cast All music tracks used for educational and entertainment purposes only.…
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1 SUNSET BLVD. - Episode 146 1:57:13
1:57:13
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Tara and Stefania talk about casting, cameras and composers as we travel to Sunset Boulevard! Broadway’s latest revival has the star power and orchestrations that dreams are made of - join us! . . . "The Car Chase" - SUNSET BLVD: The Album "As If We Never Said Goodbye" - SUNET BLVD: THE ALBUM "The Phone Call" - SUNET BLVD: THE ALBUM "Sunset Boulevard" - SUNET BLVD: THE ALBUM Man of the House - ROMEO + JULIET - Rachel Zegler All music tracks used for educational and entertainment purposes only.…
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1 IN CONVERSATION WITH IRENE SANKOFF - Episode 145 32:48
32:48
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This week, Irene Sankoff joins Tara and Stefania to tell them about the creative process behind the Canadian sensation, Come From Away. As one half of the writing team, Irene talks about using motifs in storytelling, trial and error writing methods, and how niche Canadian jokes translate internationally.…
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1 NYC RECAP 2024 - Episode 144 1:22:44
1:22:44
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Tara and Stefania bring you a different kind of episode, as they recap how they saw 8 shows in 4 days in NYC. Tune in for tips on the rush process, discount tickets, and their initial thoughts on the shows. Hop in!
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1 NYC SEASON PREVIEW 2024-2025 - Episode 143 1:23:47
1:23:47
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The leaves are turning, the days are getting shorter, but we’re ramping up for a new season of theatre in New York! Tara and Stefania are fresh off their big city trip to talk about debuts, revivals and developing shows for the upcoming year! . . . "Somewhere That’s Green" - Little Shop (FUNK Cover) ft. Sarah Hyland and Andrew Barth Feldman - Third Reprise All music tracks used for educational and entertainment purposes only.…
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1 TORONTO SEASON PREVIEW 2024-2025 - Episode 142 1:16:11
1:16:11
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It’s time for a new season of theatre, and Tara and Stefania are here to walk you through the shows we’ll see in the GTA this year. From Toronto to London to Stratford and beyond, we’ve got you covered - join us! . . . "Curious" - Alice in Wonderland - Bad Hats Theatre All music tracks used for educational and entertainment purposes only.…
We’re off to Shaw Festival this week to talk about the timeless classic, My Fair Lady! Tara and Stefania chat set design, wigs, and modern takes in this week’s episode - join us! . . . "On the Street Where You Live" - My Fair Lady (2018 BROADWAY CAST RECORDING) "The Rain in Spain" - My Fair Lady (2018 BROADWAY CAST RECORDING) "Uncharted Territory" - String (Studio Cast Recording) "New York" - Two Strangers (Carry a Cake Across New York) [Original London Cast Recording] All music tracks used for educational and entertainment purposes only.…
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1 OFF 2 STRATFORD 2024 - Episode 140 1:09:37
1:09:37
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Join us for another summer at the Stratford Festival! Tara and Stefania talk about our roadtrip to watch two very different musicals: Something Rotten and La Cage aux Folles. . . . "Right Hand Man" - Something Rotten! (Original Broadway Cast Recording) "Hard to be The Bard" - Something Rotten! (Original Broadway Cast Recording) "The Best of Times" - La Cage Aux Folles (New Broadway Cast Recording) "We Are What We Are" - La Cage Aux Folles (New Broadway Cast Recording) "This Is Not Love" from Lizzie musical | Performed by Lauren Drew "Bloom" - In Pieces: A New Musical All music tracks used for educational and entertainment purposes only.…
We’re heading to North Shore High as we talk about Mean Girls, the musical! Tara and Stefania break down costumes, set pieces and stunt casting in the stage performance of the Tina Fey classic. . . . "Apex Predator" - Mean Girls (Original Broadway Cast Recording) "Someone Gets Hurt" - Mean Girls (Original Broadway Cast Recording) "What I Was Born to Do" - Bring It On: The Musical (Original Broadway Cast Recording) All music tracks used for educational and entertainment purposes only.…
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1 IN CONVERSATION WITH HEATHER KOSIK & DEVON MICHAEL BROWN - Episode 138 54:04
54:04
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This week, Tara and Stefania welcome Heather Kosik and Devon Michael Brown to the podcast as we discuss their impressive careers on the Stratford stage! Heather and Devon give us a peak into their backstage lives of makeup, swing calls and two show days - join us!
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