The Push podcast

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הוסף לפני four שנים

תוכן מסופק על ידי Jack Ferguson. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jack Ferguson או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

All About Change

1
Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:28

לפני 4 ימים27:28

הפעל מאוחר יותר

רשימות

לייק

אהבתי

27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

The Push

שתפו

בית הסדרות•Feed

Senior marketers sharing what they truly think. Sound good? Then The Push is for you!
Senior marketing is uniquely frustrating!

You have to sell the 'why' more than any other department.
You're held accountable for outcomes beyond your control.
You're forever dealing with non-marketers who 'know better than you'.
You're always dealing with conflicting agendas.

On The Push podcast, we dive into these challenges and help you overcome them.

We host senior marketers who candidly share stories, analogies, and mental models.

You'll be able to use these conversations to:

Explain complex concepts to non-marketers.
Get more client buy-in
Explain the 'why' behind your strategy.
Keep your own team engaged.
Better navigate politics (which are inevitable).

The Push is for you whether you’re in-house, agency-side, or a consultant.
You'll leave feeling inspired to speak up, and lead with confidence.

No empty buzzwords.

No generic advice.

No listicles

You don't need that.

Instead, we have straightforward, fun conversations. We aim to make the toughest parts of marketing easier.
Jack Ferguson hosts The Push. He's a Brand Strategist with 15 years' of marketing and brand experience across 20+ industries.
Jack is joined by senior marketers as guests every fortnight.

79 פרקים

#Business #Jack Ferguson #Marketing #Careers

The Push

updated לפני 3 ימים

שתפו

בית הסדרות•Feed

Senior marketers sharing what they truly think. Sound good? Then The Push is for you!
Senior marketing is uniquely frustrating!

You have to sell the 'why' more than any other department.
You're held accountable for outcomes beyond your control.
You're forever dealing with non-marketers who 'know better than you'.
You're always dealing with conflicting agendas.

On The Push podcast, we dive into these challenges and help you overcome them.

We host senior marketers who candidly share stories, analogies, and mental models.

You'll be able to use these conversations to:

Explain complex concepts to non-marketers.
Get more client buy-in
Explain the 'why' behind your strategy.
Keep your own team engaged.
Better navigate politics (which are inevitable).

The Push is for you whether you’re in-house, agency-side, or a consultant.
You'll leave feeling inspired to speak up, and lead with confidence.

No empty buzzwords.

No generic advice.

No listicles

You don't need that.

79 פרקים

#Business #Jack Ferguson #Marketing #Careers

כל הפרקים

1
S3 E26: Peddling Poison: When the product sucks, can marketing save the day? 28:01

לפני 3 ימים28:01

28:01

Can you truly market a subpar product and come out on top? On this episode we explore the realities of marketing a product that simply doesn’t deliver. From Crocs to Google to Santorini, we’ll explore real-world examples of brands attempting to win with a product that falls short. We will explore: - Why marketers should always be asked about product - How a bootstrapped company did very little promotion yet found success by addressing a defined market need. - How Jack shaped a product for a SaaS company, and helped it pivot from a code quality platform to a finance platform. - How a terrible product (Crocs) became popular - Why Google has failed at over 250 products - The nuances of product quality when comparing B2B to B2C customers This episode is hosted by: Brand Strategist Jack Ferguson And Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here Find Alex on LinkedIn here Follow The Push on YouTube here Follow The Push on LinkedIn here Follow The Push on TikTok here Follow The Push on Instagram here Visit The Push website here Visit Jack’s personal website here Visit Alex’s p ersonal website here…

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S3 E25: Effectively Selling Marketing Expertise; Tales, Tactics, and Frameworks! 26:12

לפני 17 ימים26:12

26:12

In this episode, we talk about how to sell yourself as a marketer! We’re giving you tales, tactics, and frameworks! Marketer's have unique challenges when it comes to selling our services and expertise. We are going to discuss why this happens, and strategies to overcome this! This episode is hosted by: Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart . This episode covers: - The challenges of selling marketing services due to inherent uncertainty in marketing outcomes. - Common challenges faced by both internal marketers and external consultants. - The difference between deterministic and non-deterministic services and why these matters to you as a marketer. - How cake theory applies to marketers - The challenges of working with clients and stakeholders who don't understand the complexity of marketing. - The problem with marketing PDs in 2025 - Where 90% of your success will come from as a marketer - How marketing is 80% intangibles and 20% great tangibles, and the inherent challenges that arise with that Find Jack on LinkedIn here Find Alex on LinkedIn here Follow The Push on YouTube here Follow The Push on LinkedIn here Follow The Push on TikTok here Follow The Push on Instagram here Visit The Push website here Visit Jack’s personal website here Visit Alex’s personal website here…

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S3 E24: Breakup Advice for Marketers; When to Leave Your Employer 29:46

לפני 4 weeks29:46

29:46

In this episode, we are talking about employer/employee break ups (or client/contractor break ups). The key question we are looking is: When should a marketer leave an employer or client? Specifically, we discuss: - The importance of leaving a job at the right time - Personal stories of staying in the wrong job for too long - Signs that it’s time to leave - Tribalism in the workplace - The importance of leadership in shaping company culture and how it affects you - The catch 22 of keeping professional distance from clients/employers vs caring enough to do a great job as a marketer And - Why it's useful to think about culture as the personality of leadership This episode was co-hosted by: - Brand Strategist Jack Ferguson and - Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here Find Alex on LinkedIn here Follow The Push on YouTube here Follow The Push on LinkedIn here Follow The Push on TikTok here Follow The Push on Instagram here Visit The Push website here Visit Jack’s personal website here Visit Alex’s website here…

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S3 E23: Pricing Debate: How high is too high? 28:10

לפני 5 weeks28:10

28:10

In this episode, hosts Jack and Alex engage in a lively debate on pricing strategies. Jack argues passionately for pricing products and services as high as possible to maximize profits, while Alex presents a counterargument, drawing on real-world examples that highlight the importance of finding the right price point based on market dynamics and customer value. Jack shares stories of times when he has witnessed companies price too low. Alex shares stories of times when companies have priced too high. The discussion covers a range of topics including; - The relationship between pricing and sustainable growth - Why some customers pay more and why it matters - Stories of customers gamifying pricing models leading to company issues - The impact pricing has on customer experiences (with stories) - The warning signs you’re pricing yourself out of the market - The impact of high pricing on customer expectations - How complicated pricing could be costing you business This episode is perfect for senior marketers who contribute strategy to their conversations with clients or their internal team. Tune in to hear Jack and Alex's spirited debate and decide for yourself who makes the stronger case. This episode is co-hosted by: - Brand Strategist Jack Ferguson and - Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here Find Alex on LinkedIn here Follow The Push on YouTube here Follow The Push on LinkedIn here Follow The Push on TikTok here Follow The Push on Instagram here Visit The Push website here Visit Jack’s personal website here Visit Alex’s website here…

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S3 E22: Lessons from 22 Podcast Episodes; Building Parasocial Relationships, Crafting Stories, and Repurposing Content Effectively 35:50

לפני 9 weeks35:50

35:50

In this special episode of the podcast, we're taking a step back to reflect on our journey over the past 22 episodes of the podcast. What started as an experiment has evolved into a valuable learning experience. We talk about the lessons we've learned from Season 3 of The Push podcast. Lessons include: - Understanding the power of parasocial relationships - The contrast between the storytelling style of Seinfeld and Game of Thrones - and how that can transform the success of your business’s content production. - The complexities of transitioning from an audio-only podcast to a video one. - The Lord of the Rings insight that demonstrates how to balance complex narratives with a digestible output - Techniques for crafting relatable and digestible content that resonates with the audience. And - The emotional benefits and personal journey of podcasting. This episode is co-hosted by: - Brand Strategist Jack Ferguson and - Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here Find Alex on LinkedIn here Follow The Push on YouTube here Follow The Push on LinkedIn here Follow The Push on TikTok here Follow The Push on Instagram here Visit The Push website here Visit Jack’s personal website here Visit Alex’s website here…

1
S3 E21: Taming unrealistic expectations (The marketer’s survival guide (Pt 2)) 26:50

לפני 11 weeks26:50

26:50

Unrealistic marketing expectations can cripple a business (and marketers). This episode is part of a 2-part series on how to manage what’s expected of you as a marketer. This episode is perfect for senior marketers who need to hear that you are not alone. Use the experiences we share to make your professional life a little easier. In this episode, we’ll: Use the Chicago Bulls team from 1992 to 1998 as a case study for high-performing teams, with Michael Jordan as the pinnacle player. Marketers are sometimes expected to be the Michael Jordan of their business, but can one person do it all? Discuss how a company Alex worked with spent millions of dollars on promotion that should have been stopped much sooner. Listen in as to why. Discuss why companies need to understand their core competencies and not rely on external marketers to fix fundamental issues. Talk through the advice Jack gave his friend who was buying a pharmacy and what realistic expectations he thinks are valid for marketing a small business. The importance of setting KPIs that are within the control of the sales or marketing team. The challenges for any marketer who is working across multiple departments and being integrated into every team. - - - - - This episode is co-hosted by: - Brand Strategist Jack Ferguson and -Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here Find Alex on LinkedIn here Follow The Push on LinkedIn here Follow The Push on TikTok here Follow The Push on Instagram here Visit The Push website here Visit Jack’s personal website here Visit Alex’s website here…

1
S3 E20: Taming Unrealistic Expectations: The Marketer's Survival Guide (Pt 1) 24:44

לפני 13 weeks24:44

24:44

Welcome to the world of marketing – where the pressure to deliver results yesterday is real, but the time and strategy needed to create sustainable success is often overlooked. In this episode, Alex and Jack get real about the constant tug-of-war between marketers and executives over unrealistic expectations. As consultants who work with both sides, they’ve seen it all: the demands for rapid growth, the frustration over missed targets, and the pressure that comes with it. So why does this misalignment happen? Marketers are asked to work miracles without the proper time, resources, or understanding of what actually drives long-term success. On the flip side, executives often don’t grasp the intricacies of the marketing process, expecting immediate results without recognizing that effective marketing is a marathon, not a sprint. It’s a cycle that leads to burnout, frustration, and, ultimately, missed opportunities. In this episode, you’ll discover: Why marketing is about understanding —not just doing —and how that shifts unrealistic expectations Why the marketing team can’t be blamed for outcomes they can’t control Gain insight into the conveyor belt analogy, and how focusing on inputs can actually drive better outputs The reality of measuring marketing success—and why it’s not as easy as a quick ROI snapshot Practical strategies for marketers to manage the impossible demands and align expectations across the business Learn how to communicate the true value of your marketing efforts to skeptical stakeholders This episode is co-hosted by: - Brand Strategist Jack Ferguson and -Product Marketing Specialist Alex Urquhart - Find Jack on LinkedIn here - Find Alex on LinkedIn here - Follow The Push on LinkedIn here - Follow The Push on TikTok here - Follow The Push on Instagram here - Visit The Push website here - Visit Jack’s personal website here - Visit Alex’s website here This is just Part 1, so don’t forget to hit subscribe and stay tuned for more insights in the next episode!…

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S3 E19: Could the Fyre Festival Work for B2B SaaS? 19:41

לפני 15 weeks19:41

19:41

In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS. We discuss: The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers. Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high conversion rates. The pros and cons of leveraging high-profile influencers versus more niche, targeted B2B influencers for marketing campaigns. The comparison of viral, attention-grabbing tactics vs relationship-building approaches. Practical examples and case studies that illustrate successful B2B marketing techniques. This episode is co-hosted by: - Brand Strategist Jack Ferguson and -Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here Find Alex on LinkedIn here Follow The Push on LinkedIn here Follow The Push on TikTok here Follow The Push on Instagram here Subscribe to The Push on YouTube here Visit The Push website here Visit Jack’s personal website here Visit Alex’s website here…

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S3 E18: The Hidden Costs of Bad Customers! Are You Losing Money? 24:33

לפני 17 weeks24:33

24:33

In this episode, we uncover the often-overlooked financial impact of bad customers on businesses. Join us as we explore how difficult clients can drain your resources—not just financially, but also emotionally and mentally. Through personal stories, including a memorable WeWork experience and a cautionary tale from a SaaS startup, we discuss the real costs associated with mismatched customer relationships. Some of the specifics covered include: How to manage dealing with toxic prospects when you need cash How low prices attract entitled customers (with examples) How Alex begged his client not to buy his product, they didn’t listen, here’s how it ended How a client requesting only select parts of your service — like choosing "only horror movies" on Netflix — becomes a recipe for disaster! 😩 An awkward moment with a client who thought consulting included free therapy sessions How price shapes customer behavior in unexpected ways! 💸 This episode is co-hosted by: - Brand Strategist Jack Ferguson and -Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here: Jack Ferguson | LinkedIn Find Alex on LinkedIn here: Alex Urquhart | LinkedIn Follow The Push on LinkedIn here: The Push: Overview | LinkedIn Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok Follow The Push on YouTube here: The Push - YouTube Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast Visit Jack’s personal website here: Jack Ferguson — Brand Strategist Visit Alex’s website here: Home | Market Science…

1
Growth Playbook: Lessons from Zoom, Netflix, Hubspot, Figma…..and Travolta 🤔 24:33

לפני 19 weeks24:33

24:33

In this episode, we dive into the essential strategies and circumstances that enable business growth, drawing insights from some of the most successful companies — Zoom, Figma, HubSpot, and Netflix. You’ll even gain insights about business growth from John Travolta 🫨 You’ll learn: The 3 common reasons a company experiences hyper growth with case studies from Zoom, Figma, and Hubspot. Insights on business growth from Quentin Tarantino and John Travolta 🤔 How Blockbuster almost beat Netflix, but tripped at the last hurdle. The truth behind the iPhone growth myth, what really happened, and how Steve Jobs made the decision to create it. How a company dropped its product price from $500 to $29 a month, to trigger rapid growth. How a coworking space risked cannibalising their growth by introducing a new product. Market signals that indicate you’re close to rapid growth This episode is co-hosted by: - Brand Strategist Jack Ferguson and -Product Marketing Specialist Alex Urquhart - - - - Find Jack on LinkedIn here Find Alex on LinkedIn here Follow The Push on LinkedIn here Follow The Push on TikTok here Follow The Push on YouTube here Follow The Push on Instagram here Visit The Push website here Visit Jack’s personal website here Visit Alex’s website here…

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Why Your Marketing Isn’t Delivering Quick Wins 20:30

לפני 21 weeks20:30

20:30

Struggling to see the immediate marketing results you're after? You're not alone. In this episode, we dive deep into the complex realities that often stand in the way of quick marketing wins. We cover: - Strategies to enhance the effectiveness of your short-term marketing tactics. - Whether ads, blogs, and/or social media ‘works’ - How to drive more sales with the friend test - Insights into what is preventing you securing immediate marketing results. - What you can learn about marketing from poker strategy - How to engage a niche B2B market - Whether sales is just a formula And - How to align your short-term marketing tactics with the needs and behaviors of your buyers. This episode was hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart. Find Jack on LinkedIn here: Jack Ferguson | LinkedIn Find Alex on LinkedIn here: Alex Urquhart | LinkedIn Follow The Push on LinkedIn here: The Push: Overview | LinkedIn Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok Follow The Push on YouTube here: https://www.youtube.com/@thepushmedialab?sub_confirmation=1 Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com) Visit Jack’s personal website here: Jack Ferguson — Brand Strategist Visit Alex’s website here: Home | Market Science (market-science.co)…

1
Outsource Your Marketing Wisely: What Works, What Doesn’t, and Why 28:34

לפני 23 weeks28:34

28:34

Welcome to this insightful episode where we explore the art and science of outsourcing your marketing. Join our hosts as they unravel the complexities of working with external partners and share actionable strategies to enhance your marketing efforts. Specifically we’ll share: - How you can make your outsourced marketing efforts a success. When done right it can save you plenty of time and help grow your business. However, when done wrong it can do brand damage and burn a hole in your pocket. - Personal stories of when outsourcing has succeeded and when it has failed ….and most importantly, why. - A real-life case study of a company that faced major setbacks due to poor outsourcing decisions, so you can learn how to avoid making the same mistake. - Ways in which external marketing providers can try and trick you. We share an example of a client who spent $5,000 a month on Google ads, and how the agency produced reports that looked good on the surface but in fact weren’t as good as initially thought. - A story about a company who hired a salesperson who blamed the product and market for poor performance, and what you need to do if you find yourself in this position. - When you should contract a consultant vs when it’s best to contract a marketing agency. - How you can maintain internal control while outsourcing. - What marketing agencies are really experts in so you know what to expect and how to engage with them. Hint: It’s not generating good leads for your business. This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here: Jack Ferguson | LinkedIn Find Alex on LinkedIn here: Alex Urquhart | LinkedIn Find The Push on LinkedIn here: The Push: Overview | LinkedIn Visit The Push Website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com) Visit Jack’s personal website here: Jack Ferguson — Brand Strategist Visit Alex’s website here: Home | Market Science (market-science.co)…

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How to Slash B2B Sales Cycles and Manage Investor Expectations 26:28

לפני 25 weeks26:28

26:28

In this episode, we explore how B2B software companies can speed up their sales process. Join Jordan, CEO of Writrrr, as he plans to triple business growth in 3 months. He needs to do this while navigating investor demands for tenfold returns. Learn practical tips for; 1) Speeding up sales cycles 2) Managing difficult investor expectations 3) Setting up your startup for rapid growth 4) Navigating the complexities of B2B sales 5) Pipeline management This episode was co-hosted by: - Brand Strategist Jack Ferguson and -Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here: Jack Ferguson | LinkedIn Find Alex on LinkedIn here: Alex Urquhart | LinkedIn Follow The Push on LinkedIn here: The Push: Overview | LinkedIn Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok Follow The Push on YouTube here: The Push - YouTube Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com) Visit Jack’s personal website here: Jack Ferguson — Brand Strategist Visit Alex’s website here: Home | Market Science (market-science.co)…

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Unusual, Effective Marketing and Sales Tactics for B2B Companies 24:34

לפני 27 weeks24:34

24:34

The most seldom used tactics are often the most effective. You already know about the typical sales and marketing tactics, eg. email marketing, content creation, and PPC. But what about some lesser thought about tactics? And how can your company use them to increase revenue? In this episode we share stories where we’ve used unusual tactics to increase sales and improved marketing effectiveness. Specifics this episode cover include: Simple event strategies that are low cost but high impact How to meet more senior individuals in your industry and build a genuine relationship with them How to approach relationship building with well connected individuals How you can rapidly build trust with senior people in your target market Some unique ways to approach networking How to use the principle of reciprocity for your business growth This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn Find Alex on LinkedIn here: Alex Urquhart | LinkedIn Find The Push on LinkedIn here: The Push: Overview | LinkedIn Visit Jack’s personal website here: Jack Ferguson — Brand Strategist Visit Alex’s website here: Home | Market Science (market-science.co)…

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So, you're getting ghosted after the demo? 29:52

לפני 29 weeks29:52

29:52

Ever wondered why your sales demos might not be hitting the mark? Ever wondered why your proposals seem to stall at the finish line? It can be frustrating, disheartening, and perplexing when you can’t figure out why on earth your prospects aren’t pulling the trigger. So what should you do about it? In this episode we tackle the intricate world of B2B sales with a blend of strategy and captivating storytelling. We explain why your prospects are ghosting, and what you can do about it. Specifics this episode cover include: What B2B buyers are thinking when evaluating your proposal. The four main barriers that get in the way of B2B prospects purchasing What demo:close ratios should you be aiming for? What ratios are too low? How to get buy in from your prospect’s stakeholders Whether or not you should add urgency to a B2B sales process? How to reduce the risk of purchasing for prospects which in turn makes the sale more likely. The importance of an info pack and the key points it should contain. How to identify areas for improvement in your sales process Why prospect inaction is more of an enemy to you than competitors. This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here: Jack Ferguson | LinkedIn Find Alex on LinkedIn here: Alex Urquhart | LinkedIn Find The Push on LinkedIn here: The Push: Overview | LinkedIn Visit Jack’s personal website here: Jack Ferguson — Brand Strategist Visit Alex’s website here: Home | Market Science (market-science.co)…

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