תוכן מסופק על ידי Other Side of the Tracks. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Other Side of the Tracks או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
תוכן מסופק על ידי Other Side of the Tracks. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Other Side of the Tracks או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Two people who couldn't be any more different coming together to discuss albums they might have never given a second thought to if not for their friendship.
תוכן מסופק על ידי Other Side of the Tracks. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Other Side of the Tracks או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Two people who couldn't be any more different coming together to discuss albums they might have never given a second thought to if not for their friendship.
Our #SadBois Caleb and Jamie break up some photos and hide from the spider man in part two of Disintegration of Purple Rain where they tackle The Cure's Disintegration album, and boy do they have some opinions. Enjoy!
Join #Sadbois Caleb and Jamie as they attempt to get through this thing called... life, as they purify themselves in the waters of Lake Minnetonka and go through Prince's iconic Purple Rain in part one of Disintegration of Purple Rain.
#SadBois Caleb and Jamie bring you a special treat for the Holidays with their 2022 Holiday Special. The bois discuss Kwanzaa, and play a fun game of truths and lies. Enjoy, and Happy Holidays from the Otherside crew!
#SadBois Caleb and Jamie want you to know they will always love you as they jump into Whitney Houston's 1985 self-titled album. Enjoy Ep018 "Falling Into Whitney (Pt.2)"!
In part 1 of Falling Into Whitney, #SadBois Jamie and Caleb jump into Celine Dion's 4th American album "Falling Into You" and whoa boy do they have some thoughts, enjoy Ep.017 "Falling Into Whitney (Pt.1)"!
In part two of Pet Sounds On Cloud Nine, #SadBois Jamie and Caleb cruise through Pet Sounds by The Beach Boys. Enjoy episode 16, Pet Sounds One Cloud Nine (Pt.2)!
#Sadbois Jamie and Caleb float up to Cloud Nine with The Temptations in the first part of Pet Sounds On Cloud Nine, also, Jamie introduces a brand new game to play with Caleb called "Nice Try White Guy", enjoy!
In part two of Midnight Dignity & Marauder's Shame, #SadBois Jamie and Caleb follow a robotic voice through the classic A Tribe Called Quest album Midnight Marauders. Enjoy Ep.014 Midnight Dignity & Marauder's Shame!
Hello Othersiders! Sad Bois Caleb and Jamie return from a long hiatus to discuss the state of the podcast, and the state of some current events. Enjoy this brief return episode, and we'll see you on the Otherside.
In part one of Midnight Dignity & Marauder's Shame, #SadBois Caleb and Jamie dig into Jamie's birthday gift for himself and discuss one of his favorite albums Crooked Fingers' "Dignity & Shame" and boy howdy do they feel both. Enjoy!
Part two of Jagged Little Acid Rap sees our #Sadbois Caleb and Jamie wishing for a knife amongst all these spoons with Alanis Morissette's "Jagged Little Pill". Enjoy!
Our #SadBois Jamie and Caleb venture into Chance The Rapper's "Acid Rap" album on this episode, and Jamie realizes if he's ever going to unite the world, it'll be through cartoons. Enjoy Jagged Little Acid Rap (Pt.1)!
In part 2 of Good Kid Bat City, #SadBois Caleb and Jamie dive into Kendrick Lamar's "Good Kid m.A.A.d. City" and we figure out whether Loaf is invited to the Cookout, and if Kendrick is coming to Brunch. Enjoy Ep.008 of Other Side of the Tracks!
#Sadbois Caleb and Jamie dig into Meatloaf's "Bat Outta Hell" album in Part 1 of "Good Kid Outta Hell", in Part 2, they'll dive into Kendrick Lamar's "Good Kid m.A.A.d. City". Enjoy Ep.007 of The Other Side of the Tracks!
#Sadbois Caleb and Jamie take a second to wish you all a Happy Holiday and discuss some of their favorite Christmas music. Enjoy this very special episode of The Other Side of the Tracks
#Sadbois Jamie and Caleb delve into Beyonce's "Dangerously in Love" and Death Cab For Cutie's "Plans" albums. We get into some High School thoughts, as well as thoughts on "selling out" and making money for your art. Enjoy Dangerous Plans For Love!
#Sadbois Caleb and Jamie jump into Led Zeppelin's Zeppelin IV, and Lauryn Hill's The Miseducation of Lauryn Hill. They toss around thoughts about God and Tolkien, and wonder what happened to Robert Plant to bring him to write Black Dog...
#SadBois Caleb and Jamie tackle the albums that got them through high school in this episode of the Other Side of the Tracks. Drake's "Take Care" and Counting Crows' "August and Everything After." They find out they potentially had some similar high school experiences, and ask if you REALLY need a raincoat. Enjoy "Take Care of August"…
Join our #SadBois as they discuss Lil Wayne's "Tha Carter III" and David Bowie's "Hunky Dory". Find out the difference between a Goon and a Goblin, and why Mickey Mouse has grown up a cow. Enjoy "Hunky Carter III"!
In this episode of The Other Side of the Tracks, Caleb and Jamie pit Fleetwood Mac's "Rumours" album against Kanye West's "The College Dropout". They discuss Kanye's Workout Plan, and ask the age old question of "Who's Daddy?" Enjoy Episode 001 of The Other Side of the Tracks!
Though each episode of this podcast is stand alone, you may want to start here, just to get aquainted with our #SadBois Caleb and Jamie as they discuss a bit about how this podcast came to be, and what they hope to do with it. Enjoy Episode 000!
ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.