Millennial Made Trillionaire Podcast aims to research the generational effects on businesses in the direct-to-consumer (DTC) space. Host Anthony Egbuniwe shares his observation on how millennial's have a profound effect on the way businesses transform their practices in terms of business strategy. Millennial's are the difference-makers when it comes to DTC companies adopting technology and using data to drive business decisions, helping them reach the trillion-dollar market cap. By studying the data, we learned that Millennial's will reach over two trillion dollars in annual spend and occupy over 40% of the retail market by the year 2025. Our goal for the Millennial Made Trillionaire Podcast is to create a community for innovative thinkers that showcases direct-to-consumer business strategies across multiple industries. The Millennial Made Trillionaire Podcast is the culmination of Anthony’s lifetime of passion for data science and the eagerness to share this research and discovery with the world.