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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

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תוכן מסופק על ידי CvE - Marketing Consultancy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי CvE - Marketing Consultancy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands.
Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world.
From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.
Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success.
Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.

  continue reading

84 פרקים

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iconשתפו
 
Manage series 3253704
תוכן מסופק על ידי CvE - Marketing Consultancy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי CvE - Marketing Consultancy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands.
Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world.
From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.
Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success.
Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.

  continue reading

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Tune in to Time for A Reset "The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares. The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consultancy, Paul Frampton Is live! Paul sits down with Jake Karls , Co-founder and Chief Rainmaker at Mid-Day Squares , a functional chocolate company. They explore the power of authenticity in marketing and emphasize the role of storytelling and building emotional connections while building a brand. Jake shares the unique journey of Mid-Day Squares, a functional chocolate brand that thrives on vulnerability and genuine engagement with its community. They discuss navigating entrepreneurship and creating meaningful customer connections in a crowded, attention-driven market. Here are some key talking points from the episode: The Shift to Storytelling in Marketing The Birth of Mid-Day Squares Building Community Through Vulnerability The Struggles of Traditional Brands The Power of Emotional Content Embracing the Entrepreneurship Journey Jake Karls is the co-founder and Chief Rainmaker of Mid-Day Squares, a brand known for its innovative approach to healthy chocolate snacks and unique brand storytelling. With a background in entrepreneurship, Jake has significantly impacted the food industry by emphasizing authenticity and emotional storytelling in marketing. Under his leadership, Mid-Day Squares has grown from a direct-to-consumer model to being stocked in nearly 9,500 retailers across North America. Recognized in Forbes' 30 Under 30 and as a finalist for the Ernst and Young - Entrepreneur of the Year, Jake's focus on building community and genuine connections has set a new standard in marketing, encouraging brands to prioritize emotional engagement over traditional advertising methods. Support the show…
 
Tune in to Time for A Reset How do global brands scale in fundamentally different and culturally diverse markets? "You've got to look for the unifiers because that is what will unlock the scale." - MoKingston, Global Marketing Strategies Head at Nestlé. In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with MoKingston , Global Marketing Strategies Head at Nestlé . Join them for an insightful discussion on the future of marketing. With extensive experience at Procter & Gamble and GSK, Mo shares her expertise in balancing creativity and measurable growth. They explore the impact of AI on marketing strategy, the importance of sustainability, and the art of blending global consistency with local relevance. From navigating KPIs to fostering team creativity, this episode provides actionable advice for marketers looking to drive meaningful, sustainable growth in an evolving industry. Here are some key talking points from the episode: Confusing Busyness with Progress Balancing Short-Term and Long-Term KPIs Aligning Strategy with Execution The Importance of Unifiers in Global Branding Creativity as a Business Imperative Sustainability in Marketing Communications The Evolving Role of Strategy in the Age of AI Mo Kingston is the Global Head of Marketing Strategy at Nestlé, where she leads transformative initiatives that balance creativity with measurable business growth. With over two decades of experience at Procter & Gamble and GSK, Mo is a recognized expert in global branding, sustainability, and marketing innovation. She specializes in aligning strategic goals with impactful execution, ensuring Nestlé remains at the forefront of the industry. Support the show…
 
Tune in to Time for A Reset What is the secret formula for sustainable brand growth at Coca-Cola? “Coca-Cola’s brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza , President Marketing and Europe CMO at The Coca-Cola Company , In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Javier Meza , President, Marketing, and Europe CMO at The Coca-Cola Company . With nearly 27 years at Coca-Cola, Javier shares invaluable insights on the importance of global perspective, company values, and high-quality colleagues that have shaped his career. Discover why he believes marketing should create meaningful value exchanges and how Coca-Cola navigates the evolving landscape through data-driven strategies and AI innovations. They also explore the future of the CMO role and the importance of continuous learning and vulnerability in leadership. Tune in for thought-provoking discussions that blend creativity with analytics in modern marketing! Here are some key talking points from the episode: How consumers are the ones who are constantly hitting the the Reset Button in Marketing Experiential Marketing and Consumer Engagement Investment in Marketing Using First-Party Data for Personalisation Addressing Audience Planning Challenges Building New Capabilities for Driving Change Using Predictive Analysis to Measure Marketing Effectiveness Combining Human Insights with AI in Marketing The Evolving Role of CMOs Javier Meza joined Coca-Cola in Europe as President of Marketing and Europe CMO in February 2023. He previously served as SVP of Marketing, Latin America at The Coca-Cola Company and co-founded EXMA Global, a marketing education platform. With a background in chemical engineering and multiple executive education programs, Javier's expertise spans digital marketing, strategic marketing, and leadership. Additionally, Javier has served on the boards of companies such as Solar Coca-Cola, TONICORP, and Jugo’s Del Valle-Santa Clara. Support the show…
 
“And there's an assumption or a label based on how far away the channel is from the point of purchase. Right? If it's near the till, it's conversion. If it's away from the till, it's brand building. Sitting on your couch is brand-building; if you're in a shop, it's conversion. “ Dean Harris, Head of Co-op Media Network In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Dean Harris , Head of Co-op Media Network , to explore the fast-evolving world of retail media. They discuss the neuroscience behind consumer behaviour, the evolution of advertising frameworks, and Co-op’s unique approach to measuring impact beyond immediate sales. Dean shares insights on leveraging retail media for brand differentiation and explains how Co-op’s model sets it apart. They also delve into the future of AI in retail media, the challenges of upper-funnel advertising, and the leadership qualities required to thrive in this dynamic industry. Here are some key talking points from the episode: Resetting the Advertising Assumptions Marketing as a Science Challenging Media Channel Assumptions Retail Media and Consumer Behaviour Brand Differentiation and Advertising Strategy Future of Co-op Media Network Incrementality and Industry Standards The Role of AI in Retail Media Leadership Qualities in Retail Media Dean Harris is a dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets. Starting his career in advertising at McCann Erickson, he managed global B2B client portfolios before transitioning to Co-op, where he has spent over a decade enhancing grocery and life services performance. Dean drives growth as Head of Co-op Media Network by leveraging convenience shopping insights and first-party data. Additionally, as Co-op’s Enterprise Data Owner, he ensures customer data is handled responsibly. Support the show…
 
“Every time you optimise for something, you’re losing out somewhere else. If you’re optimising for clicks, you’re actually optimizing for people who click a lot. Is that what you really want?” Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Nick King connects with Patrick Zinga , Head of Digital Media and Consumer Data and Martech at the Heineken Company . Patrick delves into the challenges of modern advertising, advocating for consumer-first, value-driven approaches over intrusive practices like pop-ups and autoplay videos. He discusses Heineken’s strategy for balancing high-quality ad placements, the role of data in driving efficiency, and the importance of inclusivity in hiring. Patrick also shares his insights on AI’s impact on marketing, the dynamics of in-house teams, and the value of compassionate leadership in fostering a creative and thriving environment. Here are some key talking points from the episode: Resetting the Marketing Industry: The Days of Intrusive Strategies are Numbered Industry Responsibility in Digital Advertising The importance of in Quality Content for modern advertising Importance of Mentorship and Team Development Media In-House Team Dynamics Data Strategy and Consumer Experience The Role of AI in Marketing Compassion in Leadership Patrick Zinga is a marketer with over 12 years of experience working in top agencies and client-side roles. He has collaborated with leading companies like WPP, Dentsu Aegis, and Publicis across the FMCG, tech, finance, and travel industries. Patrick's expertise spans digital media, data-driven strategies, and cross-channel activations. With a focus on aligning audiences, data, and creative messaging, his skills include programmatic planning, analytics, audience segmentation, and dynamic creative optimisation, driving impactful marketing results for brand and direct response clients. Support the show…
 
"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado Ads In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Jack Johnson , Head of Ocado Ads at Ocado Retail , UKs popular and preferred online grocer. Jack highlights Ocado’s unique position as a leading online-only grocery retailer, emphasizing their innovative use of data and flexible advertising solutions. He stresses the importance of moving away from legacy retail media strategies and advocates for a “test and learn” mentality. He shares insights on their groundbreaking "MPDLab" initiative and how Ocado's comprehensive data approach sets it apart from competitors. Jack also discusses key industry challenges, like a greater need for measurement standardization and the essential skill set for current and future leaders in a dynamic retail media landscape. Here are some key talking points from the episode: Understanding Ocado's Retail Business Innovation in Retail Media to Drive Rapid Product Launch How Ocado Ads Sets Itself Apart from Other Players The Need for Flexibility and a Customer-Centric Approach The Need for Standardising Measurements in Retail Media Attributes of a Retail Media Leader Jack started his career at IRI before moving to Dunnhumby in 2015, a global leader in customer data science. After various commercial roles at Dunnhumby, working with P&G, GSK, and L'Oréal, Jack led a programme to develop a new approach for commercializing Clubcard data across a client syndicate. Jack then went on to manage several teams responsible for commercializing Tesco Clubcard data and insight solutions before working directly with the Tesco insight team, managing a group of insight managers and data science teams to advise on the launch of Aldi Price Match and Clubcard prices. Since joining Ocado back in 2021, Jack has led teams responsible for the data monetization of Ocado's wealth of sales and customer data and now leads Ocado Ads, Ocado's retail media network. Support the show…
 
In this episode, we speak with Amir Rasekh , the Managing Director at Nectar360 , a fully integrated loyalty, insights, and media services company. Here are some key talking points from the episode: Challenging the narrow view of retail media The unhealthy obsession with the monetary value of retail media The value of data in retail media Changes in the CPG industry and retail media Integrating retail media into the marketing mix Differences between the US and UK markets The future of retail media Viewing retail media as part of brand growth Attributes of future leaders in the retail media industry Amir challenges the narrow view of retail media as merely a conversion tool, highlighting its potential for brand growth when integrated across in-store, on-site, and off-site channels. They discuss the power of data in enhancing customer experiences and the importance of incorporating retail media into a well-balanced marketing mix. The conversation also covers the evolving industry, emphasising the need for leadership skills like continuous learning and creative problem-solving. Amir Rasekh, with 20+ years in loyalty, data, and retail media, leads Nectar360. He excels in using first-party data for customer engagement and has a strong background in building high-performing teams at Sainsbury’s. Amir holds a BA in Marketing and focuses on delivering measurable client impact. Support the show…
 
“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth Consultancy In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Ollie Shayer, Omni Media Director at Boots UK; Tash Whitmey, Group Director of Loyalty, Membership and CRM at Tesco; Amir Rasekh, Managing Director at Nectar360; and Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Retail. Join them as they discuss the growth of retail media in the U.K. and highlight the key differences between the UK and US landscapes. The panel explores the importance of customer-centricity, the role of ad tech in delivering personalised experiences, and the potential of AI to transform audience building, creative generation, and campaign performance. They emphasise the need for collaboration between retailers and CPG advertisers, focusing on trust, measurement, and innovation while highlighting self-serve platforms' growing role in the retail media ecosystem. Here are some key talking points from the episode: Key differences in retail media in the U.K. and U.S. The evolution of retail media and a focus on omnichannel Overpromising and under-delivering on retail media revenue in the U.S. Achieving a balance between revenue growth and customer experience Leveraging ad tech for revenue and customer experience optimisation Building relationships between CPG companies and retailers How CPG companies are embracing retail media Using customer data to drive purchases across the marketing funnel The role of AI in retail media Panellist Details Ollie Shayer is the Omni Media Director at Boots UK Tash Whitmey is the Group Director of Loyalty, Membership, and CRM at Tesco Amir Rasekh is the Managing Director at Nectar360 Ben O’Mahoney is the AdTech & Data Partnerships Lead at Ocado Retail Support the show…
 
“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're receiving an upper funnel brand building ad or a targeted communication to drive conversion. They just know they're seeing a message. And that's why I feel so strongly that we really need to be one team.” Melanie Huet, President of Brand Management and Innovation at Newell Brands In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Melanie Huet , President for Brand Management and Innovation at Newell Brands , a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, and more. Join us as Melanie delves into the dynamic world of marketing within the CPG industry, where she highlights the critical need for a unified brand strategy that seamlessly integrates performance initiatives with top-of-funnel marketing. Additionally, Melanie explores how data and technology are strongly making their way into CPG marketing. Melanie also touches on the attributes of tomorrow's senior marketer and the challenges of staying relevant in the marketing industry. Here are some key talking points from the episode: The importance of strategically aligning brand and performance marketing Why marketers need to be financial stewards of the business Leveraging real-time data-driven insights How marketers can avoid the data trap How generative AI can supercharge your insights Future-proofing your marketing career Melanie brings over 25 years of commercial leadership experience from top companies like Unilever, Kimberly-Clark, and Kraft Heinz, where she successfully revitalized several iconic brands. Before joining Newell Brands, she served as the first Chief Marketing Officer at Serta Simmons Bedding, leading a transformation from a sales-driven to a consumer-focused approach. Her success in this role led to her promotion to EVP, Chief Commercial Officer, where she oversaw the enterprise revenue and reshaped the sales organization. Support the show…
 
"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Lara Dewar , CMO of GSMA , an organisation that represents the interests of mobile network operators worldwide. Join us as Lara shares her diverse career in financial services, telecom, and charity, highlighting her work at World Vision Canada. She stresses redefining marketing as a strategic discipline crucial for reputation management and brand stewardship while emphasising the CMO's role in strategic discussions and proving marketing's value. Paul and Lara discuss the challenges CMOs face and AI's impact on the mobile industry. Lara advocates for ethical AI practices and democratising access to innovation. The conversation underscores the importance of CMOs being strategic, visionary, creative to address societal issues, with a focus on continuous learning and networking. Here are some key talking points from the episode: Introduction and Lara's experience in various sectors Redefining marketing as a strategic discipline The role of the CMO in ensuring marketing plays a strategic role Challenges faced by CMOs in a fast-evolving landscape The significance of the World Mobile Congress AI's impact on the mobile industry and marketing Sustainability in the mobile industry Addressing societal issues in the mobile ecosystem Traits and skills of successful CMOs Lara is an inspiring leader, connector and innovator. With over 20 years of experience across the financial services, energy, charity and telecoms sectors, she has challenged the status quo, leveraged market opportunities, repaired damaged reputations and successfully led through crisis situations. An impactful Executive who combines strategic insight, a deep understanding of purpose and an engaging communication style to connect the vision to the people and deliver meaningful results for stakeholders. Lara thrives in complex environments and is highly adept at building relationships and growing influence across global structures. Her work has included attracting new and innovative Partners and ambassadors such as Meghan Markle, Twitch, Universal Music, and Omaze. Support the show…
 
"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at Beliv In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Reinaldo Padua , Chief Brand Officer at Beliv a company creating magic with products customised for the Latin American market. . Join them as they discuss the importance of building powerful brands that can command future growth, the role of AI in marketing, the importance of data in CPG marketing, and the significance of motivation and purpose when working with millennials. Reinaldo advises focussing on leading indicators of growth and profitability and combining these with lagging indicators to demonstrate brand investment value to stakeholders. He stresses staying close to cultural shifts to connect with diverse demographics and mentions using AI tools for data analysis. He also explores AI in content generation, especially for brands with low budgets. Here are some key talking points from the episode: The need to focus on leading indicators of future growth and profitability The importance of combining lagging and leading indicators Using leading indicators and data analytics to drive marketing decisions The importance of staying updated in the rapidly changing field of technology The shift towards personalisation and the use of AI to process big data AI as a tool to amplify and empower marketers Staying aligned with cultural shifts and consumer demographics AI's evolving role in marketing, automating presentations, analysing data, and creating content Reinaldo is the Chief Brand Officer at Beliv Company, a bevtech present in more than 30 countries in the Americas and around the world, with the mission of fulfilling the needs of consumers worldwide through healthy products and winning value propositions rooted in a Latin American DNA. Reinaldo is an experienced global marketing leader passionate about growing consumer-oriented brands and businesses. He is energised by tackling complex business issues and solving them with holistic, disruptive, yet pragmatic solutions. He has more than 20 years of experience leading the development of growth, marketing, and commercial strategies for global food, beverage, QSR, and telecommunications brands in over 40 different countries. He is energized by tackling growth challenges from a holistic, disruptive, and pragmatic perspective alongside agile and innovative teams. Throughout his career, Reinaldo has had the opportunity to drive positive changes in global companies like Procter & Gamble, Kraft Foods, AT&T, Zyman Group, and Coca-Cola, thanks to portfolio strategies, segmentation, innovation, and digital marketing. Support the show…
 
"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time." Ollie Shayer, Omni-Media Director at Boots UK. In this episode of Time For a Reset Marketing Podcast: Insights from Global Marketers, brought to you by CvE Consultancy, host Paul Frampton connects with Ollie Shayer , Omni-Media Director at Boots , the 175-year-old UK health and beauty retailer and pharmacy chain. Join them as they discuss the fascinating role of an Omnichannel Media Director and how they balance art and science in marketing. Explore the impact of technology, data-driven strategies, and AI on the industry while gaining valuable insights into creating personalised experiences, the role of data in product marketing, and the responsibility of companies like Boots in safeguarding their customers’ data to maintain their customer trust. Here are some key talking points from the episode: Introduction and Role of an Omnichannel Media Director Balancing Art and Science in Marketing Ollie’s view on how companies should incorporate AI and GenAI to their marketing efforts The importance of a test and learn mindset when it comes to learning new technologies Responsible Use of Data and Customer Trust Relationship Between Marketing and Technology Implementing New Technology and Finding Trusted Advisors Listen to this captivating conversation between Paul Frampton and Ollie Shayer. It provides advice for future CMOs and a glimpse into the evolving retail industry. As the Omni-Media Director at Boots UK, Ollie Shayer brings over 20 years of expertise in the media industry, spanning FMCG, retail, and e-commerce across Europe, the US, LATAM, and APAC regions. At Boots, Ollie is at the forefront of driving a consumer-centric, omnichannel media agenda, overseeing both the consumer media strategy and the retail media group. Ollie is recognised as a thought leader in the industry, a sought-after keynote speaker, and a presenter at prestigious global events. The industry has recognised his work, and his accolades include being named New Digital Age Brand Hero 2023, the PMW Power 100 in 2023 and 2024, and Campaign’s 40 Under 40 award in 2024. He is also a member of Future 100 Media Club. Support the show…
 
“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at Circana In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders , host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Dean Harris, Retail Media Leader at Co-Op Media Network; Ollie Shayer, Omni Media Director at Boots UK; Carl Carter, SVP of Media & Analytics at Circana; and Jill Orr, Managing Director Enterprise EMEA at Criteo, to discuss the hot topic of retail media. Join them as they discuss the rising interest in retail media and the driving factors behind this growth. Learn about the importance of high-margin revenue for retailers and the significance of understanding buyer behaviour. Discover how retail media can target precise audiences, measure and reassure advertisers, and improve consumer understanding. Here are some key talking points from the episode: Driving factors behind the growing interest in retail media Growth drivers for Co-Op Retail Media Network The significance of understanding buyer behaviour The ability of retail media to target precise audiences Collaboration between brands and retailers The differences between the US and UK approaches to retail media Taking a longer-term perspective on retail media Dean Harris is the Retail Media Leader at Co-Op Media Network Ollie Shayer is the Omni Media Director at Boots UK Carl Carter is the SVP of Media & Analytics at Circana Jill Orr is the Managing Director of Enterprise EMEA at Criteo Support the show…
 
“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith In this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders , host Paul Frampton connects with Michael Smith , CMO of NPR , the National Public Radio, which is a non-profit media organization. Join them as they discuss the challenges of brands taking stands on social issues, the role of brands in supporting underrepresented groups, and the impact of technology on marketing. They emphasise the importance of staying connected and relevant to consumers and adapting to new tools and technologies. Don’t miss out on this insightful conversation to stay ahead in the dynamic landscape of marketing! Here are some key talking points from the episode: The challenges and importance of brands taking stands on social issues The role of brands in serving and supporting underrepresented groups Balancing core audience values and broader social responsibility The impact of technology on marketing, including AI Understanding consumer behaviour and avoiding getting stuck in a bubble The evolving role of CMOs and the need for continuous learning The importance of flexibility in adopting emerging tools and technologies Michael is an accomplished executive and recognised thought leader in brand marketing, content development and production, OTT digital streaming, and podcasting. He is highly regarded for providing strategic vision and inspirational and collaborative leadership in the development and launch of media content while continually leveraging the new ways people consume content. As the Chief Marketing Officer at NPR, he leads the organisation’s brand marketing, audience growth, and consumer product initiatives. He has introduced several impactful and award-winning campaigns for NPR Podcasts (“More Voices, All Ears”) and NPR Brand (“What You Hear Changes Everything”) that increased brand awareness, familiarity, and engagement among younger and more diverse audiences. Michael has over 30 years of experience in entertainment, brand marketing, content, digital, and revenue-generating brand extensions. He has also led marketing teams at companies like Scripps Network Interactive and Food Network. Support the show…
 
“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders , host Paul Frampton connects with a range of industry experts at Cannes Lions Festival 2024, including Lars Silberbauer, Philippa Tilley, Jerry Daykin, Fiona Davis, and Stephani Estes. Join them as they discuss the growing concern around digital overconsumption and the need for more balanced experiences with technology, sustainability in marketing, and the democratisation of tools like AI. They also explore the role of marketing in driving growth and creating value, emphasising the importance of creativity that drives results and the need for marketers to focus on metrics that demonstrate business impact. Here are some key talking points from the episode: Worries over digital overconsumption Sustainability in marketing, including the relaunch of old phones Why the democratisation of tools like AI will help smaller companies succeed The need to move beyond the deprecation of cookies Accurate measurement practices in marketing Lars Silberbauer is the CMO of HMD & Nokia Phones, and is known for leading digital transformations for world-renowned brands. Philippa Tilley is Head of Brand, Radiant & Care at Unilever, and has nearly twenty years experience across marketing strategy, brand craft, and innovation development. Jerry Daykin is the Fractional Digital Transformation, Partnerships & Responsible Media Lead at PepsiCo, and Fractional Chief Marketing & Strategy Officer at Adfidence. Fiona Davis is Global VP of Growth at CvE, and helps customers build scalable marketing and media strategies to drive their business growth goals. Stephani Estes is Chief Media Officer at Goodway Group, a prominent marketing agency. Support the show…
 
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