Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
We are back with trivia this week with tough questions about mullets, La La Land, girl-power anthems, and fabricated live recordings. Can Lindsay run the trivia gauntlet?
This week, we take a look at the making of Billie Eilish’s Oscar-winning “What Was I Made For?” AKA “Barbie’s heart song” — commissioned by Greta Gerwig for the billion dollar blockbuster that takes aim at patriarchy, glass ceilings, and unattainable beauty standards…? Sublime!
In December of 1967, before the release of their biggest hit in the United States, The Zombies called it quits. Seeing a money-making opportunity, two shady promoters from Michigan created not one, but two (!!!) imposter bands calling themselves The Zombies and put them on the road. This week, Aviv and Lindsay dive into the insane true story, and ask how could this have happened in the sixties, and then somehow again in the 1980s.…
Pop artist Andy Warhol famously quipped, "In the future everyone will be famous for fifteen minutes." This week, we meet the so-called Warhol Superstars — the gritty and glamorous entourage depicted in Lou Reed's "Walk on the Wild Side," the poetic and unlikely Top 40 breakthrough that gave voice to people outcasted from mainstream society and immortalized them forever in song.…
This week we’re hot on the trail of the bizarre conspiracy theory claiming Canadian pop-punkster Avril Lavigne was replaced by a body double shortly after the success of her first album, Let Go. Is there any merit to this mystery? Let’s just say it’s complicated. Join us this week as we go way down the rabbit hole on the aledged replacement of the Real Avril.…
What do the Avengers, The Society for the Prevention of Cruelty to Long-haired Men, and the Traveling Wilburys have in common? They're all part of our first ever Lyrics for Lunch trivia episode! Have fun, and may the odds be ever in your favor <3
This is the story of Luke Combs, a mediocre man with a guitar, riding the coattails of Tracy Chapman, a queer woman of color. Or is it? While the latter has 4 multi-platinum albums and 4 Grammys in her own right, she’s making headlines once again as the first Black woman to win a Country Music Association (CMA) award … prompting us to ask the questions: What is still very wrong with the country music industrial complex? And what does Nelson Mandela have to do with it?…
Between 1975 and 1982, a blood-thirsty gang of murderers terrorized a section of Northern Ireland. Nearly 30 years later, the Decemberists told the tale on their notable fourth album, The Crane Wife . But did they get the story right? And was it ever theirs to tell at all? We’ve got the whole story, this week on Lyrics for Lunch.…
In honor of Taylor’s boyfriend heading to the Superbowl next week, we’re revisiting our All Too Well (10 Minute Version) episode where we examined all things Swiftie and some of TayTay’s less favorably remembered loves…. Enjoy! You'd be hard pressed to ignore that something is going on with Taylor Swift this week. The release of her re-recorded 2012 album Red (Taylor's Version) sent Swiftie's on a tizzy of epic proportions. And in classic Swift "Style," Queen Tay did not disappoint: surprise dropping a short film, a new music video directed by Blake Lively, and in the time between recording this episode and uploading it, a #sadgirlautumn version of "All Too Well" featuring The National's Aaron Dessner. But why is Taylor re-recording her first 6 albums in the first place? And why is everyone so worried about the mental health of notorious scarf thief Jake Gyllenhaal? We've got the whole scoop — plus the inside story from our special guest, musician Elayna Harrison, one of the lucky few Swiftie's invited to the secret All Too Well film premier. I think it’s safe to say we Need to Calm Down.…
This year on New Year’s Eve, Green Day, one of the best selling rock bands in history, changed the lyrics to their 2004 Anti-Bush anthem, American Idiot, to take a shot at the MAGA crowd. This week, Lindsay and Aviv dive deep into the band’s history, ideology, and recording style to determine when, if ever, Green Day jumped the shark.…
What do Stacy's Mom, A Colbert Christmas, Tom Hanks' directorial debut, a water feature store in New Jersey, and Emmy winner Crazy Ex Girlfriend all have in common? A master composer and musical comedy writer with a legacy as joyful as they come.
This week we look at how the Pogues and Kirsty MacColl took Fairytale of New York from an elusive bet to one of the most-loved Christmas songs of all time. Happy holidays, everyone!
What started as a requiem for a glacier became a triumphant call for hope and action in the fight to save our planet. This week: How environmentalist and LGBTQIA activist Pattie Gonia teamed up with world-renowned cellist Yo-Yo Ma and trans singer-songwriter (2019 Tiny Desk winner) Quinn Christopherson to create a musical rallying cry for the most critical movement this world has ever seen. And yes, the fits were fabulous.…
If you thought Bad Blood was just for the Swifties, think again. This week, we've got the story of a beef so strong, it inspired a movement of killer lyrics, offensive hair, bloody T-shirts, and — you guessed it — dangerous misogyny. Screenwriter and emo expert Jim McDevitt of Boston’s legend(waitforit)dary Bukowski's Tavern and host of the "Should have Been Their Last" podcast is here to set the record straight. Tell all your friends!…
As the mystery of Hall & Oates's unraveling ... unravels, we bring you everything we know about the “ultimate partnership betrayal" tearing apart the beige dynamic duo — and everything we knew before that — from green pancakes to the Son of Sam killings and beyond.
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