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תוכן מסופק על ידי indiepocalypse. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי indiepocalypse או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indiepocalypse Radio explicit
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Manage series 3299075
תוכן מסופק על ידי indiepocalypse. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי indiepocalypse או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Indiepocalypse Radio is a casual talk show where Andrew (Creator of Indiepocalypse) talks to contributors to Indiepocalypse and Friends Of The Show, Indiepocalypse is a monthly indie game anthology that seeks to showcase of breadth of indie games. You can find Indiepocalypse at (conveniently) indiepocalypse.com
…
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174 פרקים
סמן הכל כלא נצפה...
Manage series 3299075
תוכן מסופק על ידי indiepocalypse. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי indiepocalypse או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Indiepocalypse Radio is a casual talk show where Andrew (Creator of Indiepocalypse) talks to contributors to Indiepocalypse and Friends Of The Show, Indiepocalypse is a monthly indie game anthology that seeks to showcase of breadth of indie games. You can find Indiepocalypse at (conveniently) indiepocalypse.com
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174 פרקים
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0176 2:24:25
2:24:25
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Julian Heuser ( https://sockman.itch.io/ ) ( Year Unknown, Issue #60 ) yo252yo ( http://www.yo252yo.com/ ) ( Centrist Simulator, Issue #58 ) Jim Stormdancer ( https://twinbeard.itch.io/ ) ( Twinbeard ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0175 1:43:16
1:43:16
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Goose ( https://goosewho.itch.io/ ) ( Goose Who games ) erysdren ( https://erysdren.itch.io/ ) ( BITCH HELL, Issue #60 ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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1 Indiepocalypse Radio - Episode 0174 2:28:24
2:28:24
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rj lake ( https://spellmynamewithabang.bandcamp.com/ ) ( UNBEATABLE, Strange Sacaffolding ) Fynn Levy ( https://fakefrogsonly.itch.io/ ) ( The Bad Zone, Issue #59 ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0173 2:37:12
2:37:12
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Samuli 'Comfie' Pietikäinen ( https://comfiedev.itch.io/ ) ( Hengähtänet, Issue #59 ) Nicky Flowers ( https://nickyflowers.com/ ) ( musician, photographer, zinester, filmmaker, game dev ) Nem ( https://spg.crd.co/ ) ( Sandy Pug Games ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0172 2:00:06
2:00:06
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AfroDuck Studios ( https://www.afroduckstudios.com/ ) ( Zakumba: Astraia ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0171 1:56:42
1:56:42
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Milo Duclayan ( https://antennasunite.itch.io/ ) ( ScribeOS, Issue #58 ) MAGENTA SKULL ( https://magentaskull.com/ ) ( HEADLESS BLOOD IDOL ) Mike Migdall ( https://www.gutter.show/ ) ( GUTTER ) Gannon Reedy ( https://www.gutter.show/ ) ( GUTTER ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0170 1:17:45
1:17:45
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snacktime games ( http://snacktimegamestudio.com/ ) ( Signal Creek ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0169 2:13:22
2:13:22
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Ami Cai ( https://amiycai.com/ ) ( Narrative Illustrator and Designer, Cartomancy ) Geneva Heyward ( https://gensuta.itch.io/ ) ( Skate & Date, ValiDate ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0168 1:12:37
1:12:37
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Pippin Barr ( https://pippinbarr.com/ ) ( Game maker | GAMETHING ) Luke Vincent ( https://lukewasthefish.itch.io/ ) ( Harold's Walk, Issue #58 ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0167 1:37:14
1:37:14
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pajamabeevegan ( https://pajamabeevegan.itch.io/ ) ( Cow Life Sim RPG, Issue #56 )Alec Stamos ( https://malec2b.itch.io/ ) ( Be Not Afraid, But Run, Issue #57 )And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0166 1:34:37
1:34:37
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ToulouToumou ( https://toulou.itch.io/ ) ( SNAKEBYTE, Issue #57 ) mumupoque ( https://mumupoque.itch.io/ ) ( winterbunny444, Issue #56 ) Allyson Gray ( https://zophobas-morio.itch.io/ ) ( Nonverbal Communication, Issue #55 )And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0165 1:57:17
1:57:17
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Zenuel ( https://zenuel.itch.io/ ) ( Air Time, Issue #54 )Anna Krasner ( https://slothysunday.itch.io/ ) ( This is Normal, Issue #53 )Sara & Steph ( https://www.luckypocketpress.com/ ) ( Lucky Pocket Press )And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0164 1:58:48
1:58:48
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K Van Martin ( https://ghostsontv.itch.io/ ) ( the Death of the Video Star, Issue #54 )Lex Kim Bobrow ( https://titanomachyrpg.com/ ) ( CRUSHCRUSHCRUSHCRUSH, Issue #56 )And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0163 1:56:27
1:56:27
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Kimera Royal ( https://kimeraroyal.itch.io/ ) ( Wherein She Completely Cuts Herself Off from Reality; A Parabolic Emotion from Recovery into Despair, Issue #56 ) Lucas Immanuel ( https://store.steampowered.com/app/2809660/The_Remake_of_the_End_of_the_Greatest_RPG_of_All_Time/ ) ( The Remake of the End of the Greatest RPG of All Time ) Jude Pinto ( https://www.gardenrobot.net/ ) ( HURT ME, PLEASE. , Issue #55 ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Indiepocalypse Radio
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1 Indiepocalypse Radio - Episode 0162 1:58:32
1:58:32
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Mx. Paige Ashlynn ( https://mxashlynn.gay/ ) ( Yurivania 3: Circle of the Polycule, Issue #51 ) Brendan Allen ( https://bibliomancer.itch.io/ ) ( Correspondence, Issue #55 ) And don't forget to check out the show Saturday at 2-4pm EST at indiepocalypse.com/radio! Get episodes the Monday after they air at indiepocalypse.com/patreon or a month later in podcast places…
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Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.