Hip Hop Knowledgeship uses a Social Scientific perspective for Infotainment to promote Brand Strategy, Content Creation, Cultural Criticism, Digital Grassroots Marketing, Hip Hop, Media Literacy, and Streetwear Culture. Audiovisual Journalism tells stories through conversational formatted interviews with Artists, Content Creators, Creatives, Disc Jockeys, Fashion Designers, Hip Hop Historians, Influencers, Journalists, Media Personalities, Podcasters, Radio Stations, Scholars, etc. to enlighten the Global Afrikan Diaspora about the importance of Personal Branding.