I’m Adrian Blair and this is the Meet The Masters podcast series brought to you by The Up Group, Europe’s leading digital executive search, networking, and advisory firm. Every year The Up Group recognises the best digital leaders in Europe with the prestigious Digital Masters Awards. In this series, I’ll be talking in-depth to the 2021 winners - inspiring executives from transformational businesses like Uber, Wise and GoCardless, and they’ll be sharing the secrets of their success. In our conversations, we will be focusing on the nuts and bolts of what it takes to start and scale disruptive companies. If you are an executive, an operator or an investor at any level in a digital business, or if you aspire to be, this podcast is for you.