תוכן מסופק על ידי Zahra Cruzan. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Zahra Cruzan או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Travel can do amazing things: broaden horizons, build relationships, and rejuvenate the soul. But often, those experiences come at a cost. This is Peak Travel, a new podcast from WHYY about how travel shapes communities in hot-spots around the world. We’ll share the wonder that comes with exploring new places, as well as the harm that our worst travel habits can cause. And we’ll try to figure out how we can do it better. Each episode transports you to a new destination. You’ll meet the people who call that place home, hear their stories, and come to understand how tourism has changed their everyday lives. Supported by rich, on-location sound from around the world, Peak Travel unpacks the $1.9 trillion travel industry and its impact on people and the planet.
תוכן מסופק על ידי Zahra Cruzan. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Zahra Cruzan או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The Brand Collaborative Podcast is brought to you by the founders of Brand Author, a leading Texas based Advertising firm that specializes in Branding. This program takes a deep dive into the science and art behind creating a standout brand. Join Zahra Cruzan and Ian Friedel as they interview experts, discuss case studies, and talk with entrepreneurs leading the next great brands.
תוכן מסופק על ידי Zahra Cruzan. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Zahra Cruzan או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The Brand Collaborative Podcast is brought to you by the founders of Brand Author, a leading Texas based Advertising firm that specializes in Branding. This program takes a deep dive into the science and art behind creating a standout brand. Join Zahra Cruzan and Ian Friedel as they interview experts, discuss case studies, and talk with entrepreneurs leading the next great brands.
In this episode, we sit down with the incredible Adesuwa Elaiho, founder and Executive Chef of Asukar, a top-tier pastry company renowned for its artistic creations. After shaping sales for major restaurant brands, she rekindled her pastry passion, blending traditional French cuisine with artistic innovation. Adesuwa's pastry masterpieces, featured on Food Network, showcase her dedication to both taste and aesthetic, making her a respected figure in San Antonio's culinary scene. Active in her community, she engages with children through events and serves on boards representing black female business owners. Adesuwa's unique approach brings beauty and respect to the culinary field, defying the notion that pastries must sacrifice taste for appearance.…
In this episode, we sit down with the remarkable Aguila Mendez-Valdez, the Founder and CEO of Haute in Texas, an acclaimed PR and Marketing agency that has burgeoned into a thriving multiple six-figures business. With a career marked by dynamic growth and global recognition, Aguila shares her journey and success as we delve into her insights on entrepreneurship, navigating the PR landscape, and the launch of Haute in Network Agencies—a franchise model aimed at empowering women to own their agencies. Aguila's commitment extends beyond business, as she actively serves on various non-profit boards. Join us as we explore Aguila's inspiring journey, her role as a wife and mother, and the wisdom she imparts from her experiences, all while residing in the vibrant city of San Antonio, Texas.…
In this episode of The Brand Collaborative Podcast, we sit down with Carla Goncalves, the founder of Feliz Wean, to delve into the inspiring journey behind her brand. Carla's story begins as a mother of two, facing the daunting challenge of weaning her second son at his second birthday. With relentless cries and a lack of support for mothers like her, Carla took matters into her own hands, embarking on a quest for solutions. Her discovery of using creative innovation to facilitate weaning paved the way for her brand's unique breast binders and coverings, designed to support child-led weaning. Carla's message goes beyond breastfeeding; it's about empowering mothers to make the choices that best suit their unique journey with their child. Join us as we uncover the incredible journey of Feliz Wean and the importance of embracing your own path as a mother. Whether you choose to breastfeed or not, it's always about you and your child, and your intuition should be your guide in making the best decisions for your unique experience. Connect with Carla: Website - https://www.felizwean.com/ Instagram - https://www.instagram.com/felizwean/ Topics covered: 11:59 – The challenge of finding the right partners and overcoming barriers in product development. 23:28 – The importance of inclusivity and non-judgmental support for mothers during the weaning process. 29:13 – Believing in and being passionate about your product's ability to make a difference in people's lives.…
Join us for an insightful episode with Stephanie Scheller, also known as The Impact Authority, as she shares her incredible journey. With over a decade of expertise in human psychology, Stephanie's story of building her first business from the ground up in just five months is nothing short of inspiring. Having collaborated with 5000+ companies, Stephanie is dedicated to guiding small business owners on the path to creating their greatest impact. What sets her apart is her unique approach, using the violin to delve into the subconscious psychology behind effective business growth strategies and impactful marketing, making them more accessible and accelerating growth. As a TEDx speaker, two-time best-selling author, and an award-winning entrepreneur, Stephanie also founded Grow Disrupt, a company that designs educational events for ADHD small business owners. In her free time, you'll find Stephanie immersed in her love for the violin, enjoying the Texas Hill Country, or passionately pursuing her art in the garage. Don’t miss this enriching conversation with a true Impact Authority. Connect with Stephanie: Website - https://www.growdisrupt.com/ Instagram - https://www.instagram.com/thestephscheller/ YouTube – Fly: An Entrepreneur’s Journey Register here: Grow Retreat 2024…
In this engaging episode, we sit down with Gabriel Garcia, a true Renaissance spirit with a heart as big as his imagination. Although he hails from the vibrant city of San Antonio, Gabriel's upbringing was marked by a unique duality, spending formative years in the rich cultural tapestry of South Carolina. This diverse background infused him with a distinctive perspective that would later shape his creative journey. Gabriel's early professional life was firmly rooted in the world of construction, where he honed his skills for over a decade. However, it was a moment of creative epiphany that led him to boldly shift gears and pursue a career in photography. Over the past ten years, he has mastered the art of visual storytelling, leading to the creation of Summit Creative Group, a thriving agency dedicated to crafting compelling content and innovative brand strategies. Gabriel and his team serve as digital storytellers, helping businesses, organizations, and individuals make their mark in the ever-evolving digital landscape. Beyond his entrepreneurial endeavors, Gabriel Garcia's commitment to nurturing the creative community is truly remarkable. As the creative director of SA Creatives, he spearheads a vibrant initiative that brings artists and visionaries together, fostering a sense of unity through art and culture. Through creative meet-ups and events, SA Creatives provides invaluable support to budding talents while celebrating the vibrant tapestry of creativity that thrives in San Antonio. Tune in to this episode to discover how Gabriel Garcia's journey serves as a testament to the transformative power of creativity and community. Connect with Gabriel: Website - https://summitcreative.group/ Instagram - https://instagram.com/sa.creatives LinkedIn - https://www.facebook.com/creativebysummit Topics covered: 6:55 – Gabriel’s journey from construction to photography, driven by a chance opportunity and a passion that evolved into a career. 22:05 – Best practices and rules for integrating stock photos and AI-generated visuals that should align with core values and how to adapt for different campaigns. 35:42 – Why personal connections and shared interests can lead to valuable collaborations in business and creativity. 41:25 – The importance of giving more than taking in business and building confidence in oneself and clients through pro bono work and mentoring.…
In this episode, we are joined by Michal Waechter, a seasoned healthcare administration professional with over a decade of experience in the San Antonio market. Michal has honed her expertise in various aspects of the healthcare sector, from business development and strategy to program execution and operational improvement. Beyond her professional endeavors, Michal is deeply involved in the community, serving on several non-profit boards and balancing her time with her husband and three children. Our guest today is also the founder of Waechter Consulting Group (WCG), a female-owned business established in 2017, specializing in healthcare business development strategies. WCG caters to the San Antonio and surrounding communities, offering tailored plans to help medical practices grow their market presence and increase patient volume. Their comprehensive approach encompasses strategic planning, programmatic development, operational improvement, marketing, outreach, and consumer engagement to empower clients in achieving their objectives. Listen in to discover how Waechter Consulting Group is committed to enhancing medical practices by customizing business development strategies that optimize performance, all while physicians continue to focus on providing quality patient care. Connect with Michal: Website - https://www.waechterconsulting.com/ LinkedIn - https://www.linkedin.com/in/michal-waechter/ Topics covered: 6:37 – Discussion on the importance of setting oneself apart from others and the challenges physicians face in marketing themselves, emphasizing the need for a comprehensive approach tailored to the demographic, areas of expertise, and long-term goals. 12:31 – The evolving healthcare landscape on how the changing dynamics of the medical industry, the importance of reputation, bedside manner, and quality of care, and the role of social media is influencing healthcare decisions. 25:25 – The importance of creating a unique brand identity that aligns with your practice's culture and values, and the need for consistent branding across all platforms and materials to establish brand recognition and avoid resembling other well-known brands. 36:19 – The role of Waechter Consulting Group as a bridge between medical practices and marketing agencies, emphasizing the importance of proactive communication and personalized content in healthcare marketing to engage patients effectively and maintain a positive brand reputation.…
In this episode, we're joined by Karen Bonnici, an inspiring entrepreneur behind products like Super Blanky®, Super Towel®, and Dreamighty® by Moon Sonder™. Karen's journey embodies the fusion of passion and purpose, leading to patented creations that blend comfort, self-care, and imagination. We explore her resilience, from her origins as a performer to her entrepreneurial endeavors. Join us to uncover how Karen's dedication to crafting cozy, imaginative products continues to fuel her mission for a positive impact. This episode showcases the transformative force of entrepreneurship, rooted in creativity and purpose.…
Join us on an exciting journey as we dive into the world of education, curiosity, and compassion with our special guest, Ashley Bird. In this episode, Ashley shares her unique experience growing up in a traditional educational model and how it inspired her to explore the transformative power of Montessori education. Discover how Ashley's passion for learning, her love for sci-fi, and her desire to make a positive impact led her to create a captivating children's TV show called "Blooming with Birdie." Get ready to be inspired and gain insights into fostering curiosity, self-direction, and a deep connection with the world around us. Whether you're a parent, educator, or simply curious about innovative learning approaches, this podcast episode is a must-listen.…
In this episode, we have Amazon expert Michael Maher, owner and founder of Cartology as he shares his insightful journey in the world of e-commerce. Discover how his path led him to Amazon, realizing the untapped potential and knowledge gap on Amazon as he helps empower others to create successful Amazon businesses. You don't want to miss this episode!…
In this episode, we deep dive into different strategies on ways to start a profitable Amazon business. Meet Jason Hsieh, CEO and Chief Visionary Officer at Seller Fuel, a unique eCommerce marketing agency where their mission is to empower brands to scale and reach new milestones. If you are ready to take action and start your Amazon journey, you can get in touch with Jason here - jasonh@seller-fuel.com…
In this episode, we have brand navigator expert Lauren Clemett to help you understand how the brain sees the brand. She also shares compelling stories and tips to get a clear direction on promoting your personal brand. You don't want to miss this episode! Check out her latest book, Finding Your Brand True North: How To Lead With Purpose, Direction And Meaning .…
In this episode Co-Founder of SoStocked, Chelsea Cohen talking about her brand journey. From launch to a very lucrative sale and joining Carbon 6, Chelsea shares all.
In this solo episode, Zahra shares valuable strategies on how to take your brand and integrate it into your marketing. Easy actionable steps to improve messaging and be proficient in your marketing. If you need support, join our workshop .
In this episode, listen in as we explore how to approach video as a brand equity tool with founder and principle of one of the best media firms in Texas. Meet Adam Dusenbury and Elizabeth Reiser from White Cloud Media Group as they share video content strategies for you to finally hit those ROI goals. Are you ready to take your brand to the next level?…
In this episode, our guest Leslie Chasnoff shares the importance of understanding your brand value in order to build brand loyalty and deliver the brand promise. As the San Antonio Market Director at Notley, she discusses on how to take an organization's vision for its brand and develop programs that align and carry it to success. If you are a changemaker and want to create impact brands, you can get in touch with Leslie here - leslie@notley.com…
So how much does your brand actually affect your launch? And what do you do if your launch doesn't go as planned? In this episode, our amazing guest Ken Westgaard is here to share his expertise on how to create a successful launch by integrating your personal brand and where to go from a launch flop. So get ready to listen in as he discusses the strategies and challenges of having a successful personal brand. Join the waitlist, Launching By Choice starts this fall! https://kenwestgaard.com/lbc-waitlist/…
In this episode, we have invited Dax Moreno, an organization wizard to talk about how to find and acquire the right talent solutions for your company. As the Managing Director of Technology at Vaco, he stresses the importance of integrating new market conditions into your business models and shares powerful ways to empower employees. If you are struggling to find or retain staffs, then this episode is for you.…
In this solo episode, host and Brand Author founder Zahra Cruzan shares simple actionable steps to help build and create your brand. She discusses the importance of brand value and presents simple tools so you can start working on your brand strategy today.
In this episode, listen in as host and Brand Author founder Zahra Cruzan discusses how important vision is to the branding process. She shares compelling case studies and strategies on making sure your brand vision translates into the experience. You don't want to miss this episode! Connect with Zahra: Facebook: https://www.facebook.com/brandauthor/ Instagram: https://www.instagram.com/brand.author/ LinkedIn: https://www.linkedin.com/in/zahracruzan…
In this episode, find out how Jesse Cole crafted a unique marketing strategy by staying true to his mantra of "Whatever's Normal, Do the Exact Opposite". As the owner of Savannah Bananas, a baseball team in the Coastal Plain League, they currently have sold out every game for three straight seasons and have a waiting list in the thousands of tickets. Cole believes to be successful, you need to be passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Connect with Jesse: Website: https://findyouryellowtux.com/ Instagram: https://www.instagram.com/yellowtuxjesse/ LinkedIn: https://www.linkedin.com/in/yellowtuxjesse Twitter: https://twitter.com/yellowtuxjesse Facebook: https://www.facebook.com/YellowTuxJesse Email: jesse@findyouryellowtux.com…
In this episode, listen in as our guest Sean Knox shares his magic formula on how to build a successful franchise business. As the COO of Urban Bricks, he crafted a brand standard with an emphasis on authentic hospitality and unique vibe. Sean also believes the importance of marketing by involving the local community which is a big hit with the franchise owners and loyal customers as well.…
In today’s episode, Amy House, CEO of Growin' Out Loud Darlin, talks about a holistic approach in leading a brand of vision — from the birthing of a company name and embodying your goals, to challenging limiting stories and implementing systems. She is a sassy loud darlin’ who has successfully coached entrepreneurs and executives in finding fulfillment in their businesses and lives. Don’t miss this episode, tune in now. Connect with Amy: Email: powerhouseamy@growinoutlouddarlin.com Facebook: https://www.facebook.com/GrowinOutLoudDarlin Instagram: https://www.instagram.com/growin_out_loud_darlin/ LinkedIn: https://www.linkedin.com/in/theamyhouse/ YouTube: Growin' Out Loud Darlin' Or the He Said/ She Said in Business…
Amazon product sellers, this is a must-listen episode. In today's episode, I am talking with legendary Amazon marketing consultant, Amy Wees. She's going to be breaking down the fundamentals of marketing your products on Amazon and what is working RIGHT NOW. You don't want to miss Amy as she breaks down the five crucial pieces of any listing. Connect with Amy: Facebook: https://www.facebook.com/amazingathome Instagram: https://www.instagram.com/amazingathome LinkedIn: https://www.linkedin.com/in/amy-wees-amazing-at-home/…
Yep, we're going there...we're going to be discussing that four-letter word in today's episode - SOPs. Love 'em or hate 'em as brand leaders if we want to deliver consistently and establish solid brand standards, SOPs are our only hope! Today we are talking with Alicia Lozano about how small business owners and even solopreneurs can start building their own brand standards. From planning to tech, we are talking about it all…
If you run a restaurant, you know how critical it is to stay front of mind with your customers. With so many options, it's easy to be forgotten if can't establish a relationship with your patrons. Join me today, as I talk with Emily Spickler on how TOAST technology can not only ensure you consistently hit brand experience standards but will automate much of the process for you.…
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