Was she the victim of foul play, an accident, or did she choose to disappear? In this episode of The Vanished, we retrace Diana’s last known movements, strange witness accounts, and the lingering mystery that has never been solved or.. was never meant to be solved.
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The Marketing Blender Show
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תוכן מסופק על ידי The Marketing Blender. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Marketing Blender או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable steps, real-world examples, and invaluable insights that will help you stay ahead of the competition. Whether you’re a business owner, marketer, or sales professional, The Marketing Blender Show is the perfect resource to equip you with the tools and knowledge you need to drive growth and succeed in your industry. So, if you’re ready to take your B2B marketing efforts to the next level, tune in and join us for practical marketing insights that work. And, if you’d like to learn more or speak with us, please visit our website: https://www.themarketingblender.com
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תוכן מסופק על ידי The Marketing Blender. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Marketing Blender או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable steps, real-world examples, and invaluable insights that will help you stay ahead of the competition. Whether you’re a business owner, marketer, or sales professional, The Marketing Blender Show is the perfect resource to equip you with the tools and knowledge you need to drive growth and succeed in your industry. So, if you’re ready to take your B2B marketing efforts to the next level, tune in and join us for practical marketing insights that work. And, if you’d like to learn more or speak with us, please visit our website: https://www.themarketingblender.com
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The Marketing Blender Show
1 Why Curiosity Is a CMO's Superpower with Crystal Jones 23:26
23:26 
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הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWhat if the secret to marketing success wasn't a new tactic, but a mindset? 🤯 On this episode of The Marketing Blender Show, Dacia Coffey and CMO Crystal Jones discuss why curiosity is a chief marketing officer's most valuable asset. They share practical tips for cultivating curiosity, fostering deeper connections, and embracing the unknown. Learn how to move beyond surface-level tactics and tap into the real power of understanding people. Tune in and get ready to transform your approach to marketing! Loved this episode? Make sure to LIKE, SUBSCRIBE, and SHARE the knowledge with your colleagues and friends! #Marketing #B2BMarketing #MarketingStrategy #MarketingMindset #CuriousCMO #PeopleOverTactics #InnovationInMarketing #LeadershipSkills #TheMarketingBlender #CrystalJones #DaciaCoffey _____________________________ 🌐 Connect with Dacia & Crystal: https://www.linkedin.com/in/daciacoffey/ https://www.linkedin.com/in/crystaljones2…
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The Marketing Blender Show
1 The Importance of Trust Between a CMO and CEO 34:27
34:27 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי34:27
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיEver wonder why Marketing sometimes gets a bad rap? 🤔 In this episode of The Marketing Blender Show, host Dacia Coffey and CMO Crystal Jones dive deep into the crucial relationship between CEOs and CMOs. They unpack why a lack of trust often exists and how to fix it! Crystal, who's led marketing for both startups and billion-dollar companies, shares actionable strategies for aligning marketing with business outcomes, speaking the language of business (not just "marketing speak!"), and fostering transparent communication. Learn how to build a strong leadership team, navigate tough conversations, and prove Marketing's value beyond just being a cost center. This is a MUST-WATCH for any CEO or CMO looking to level up their collaboration and drive REAL growth. Want more expert marketing advice like this? Hit the Like button, subscribe to Marketing Blender so you don't miss an episode, and share this video with anyone who could benefit from these strategies! _____________________________ 🌐 Connect with Dacia & Crystal: https://www.linkedin.com/in/daciacoffey/ https://www.linkedin.com/in/crystaljones2 #CEOCMOAlignment #MarketingLeadership #BuildingTrust #BusinessGrowth #StrategicMarketing #TransparencyInLeadership #TheMarketingBlenderShow #DaciaCoffey #CrystalJones #Marketing #B2BMarketing #MarketingStrategy #MarketingTactics…
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The Marketing Blender Show
1 The Truth About Sales Superstars with Mark Hunter | Part Two 31:25
31:25 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי31:25
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי🚀 Want to future-proof your business? Join Dacia and special guest Mark Hunter as they decode the secrets to KILLER marketing and sales strategies! 🚀 Hello and welcome back to The Marketing Blender Show! In this can't-miss episode, we're taking a MACRO view of what's working right now and what you need to prepare for in the next 12-18 months. We're talking proactive strategies to stay ahead of the curve, the power of sales superstars, and how to build a rock-solid sales team that crushes goals. Ever wonder why some businesses THRIVE while others struggle? We'll reveal why CEO and owner involvement in the sales process is absolutely crucial, how to forge genuine connections with clients, and how to leverage the best of social media AND personal interactions to fuel explosive growth. Plus, we'll dive deep into: - The magic of a consistent, structured sales process (and how to create one!) - Nurturing those leads like gold (because they are!) - Why a multi-faceted marketing approach is non-negotiable - The absolute necessity of follow-ups (seriously, don't skip this!) - Maintaining that winning momentum, even when the economy throws curveballs Ready to level up your business game? Hit play now! This is one episode you WON'T want to miss. 🌐 Connect with Dacia & Mark: https://www.linkedin.com/in/daciacoffey/ https://www.linkedin.com/in/markhunter/ 🌐 Be sure to visit Mark's website and tune in to his podcast for more valuable insights! 💻 https://thesaleshunter.com/ 🎙 https://thesaleshunter.com/podcast/ ___ #MarketingStrategies #SalesTips #BusinessGrowth #CEOLife #SalesTeam #LeadGeneration #SocialMediaMarketing #RelationshipMarketing #SalesProcess #BusinessStrategy #Entrepreneurship #FutureOfSales #MarketingTrends #SalesMotivation #GetTheEdge #TheMarketingBlenderShow…
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The Marketing Blender Show
1 Sales Mapping and the Buyer Journey 16:20
16:20 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי16:20
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHello and welcome back to The Marketing Blender Show! In this episode, hosts Dacia and Daisy delve into sales mapping and the buyer's journey, discussing how aligning sales and marketing efforts can lead to significant ROI. They emphasize understanding buyer personas and tailoring tactics to meet the buyers' goals and preferences. Key topics include reducing risk, creating customized experiences, and using the 'sales mapping' process to design a seamless buyer journey that avoids common pitfalls. Additionally, they provide practical steps for generating interest, building trust, and closing deals. The episode includes a comprehensive list of B2B sales mapping tactics available in the show notes. Don't miss out on tips for optimizing your marketing plan and sales strategies! ___________________________________________ This is our Sales Mapping Checklist: Awareness - Generate Interest - Social Media (LinkedIn, sometimes FB and YouTube - IG B2C, Twitter, Pinterest, Reddit, etc.) - Amazon - Direct outreach (cold calling, cold emailing or direct messaging) - Public Relations (press releases, earned media, etc.) - Membership and sponsorship in professional organizations - Speaking engagements (live, in-person or remote, lunch & learns, presentations, workshops) - Trade shows and industry events - Forum conversation participation - Referral Requests/Peer Introductions - CEO Thought Leadership Articles - Guest speaking on podcasts - Paid digital ads (Google ads, social media boosted content and ads, radio) - Print ads (only if the budget allows it) - Direct Mail (Account Based Marketing) - Organic SEO (blogs and landing pages) - Guest blogging Consideration - Build Trust - Email Nurture (newsletters or email sequences) - Presentations | Webinars | Round Tables - Co-Promotion with Partners - Comparison matrix - Infographic - Questionnaires - Assessments - Checklists - Demos (decks and videos) - Explainer video - ROI Analysis - Website - Testimonials (LinkedIn recommendations, Google reviews, video testimonials, etc.) - Case Studies (written, video) - Sell Sheets (product one-pagers) - eBooks or Reports - White papers - Industry reports - Template - Analyst Relations Decision - Close the Deal - Use case exploration - Budgetary estimate - Audits | Reviews |Assessments - RFPs | Bids | Proposals - Pilot programs…
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The Marketing Blender Show
1 Unlocking Sales and Marketing Synergy with Mark Hunter | Part 1 35:58
35:58 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי35:58
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHey everybody!Welcome back and Happy 2025! In this episode of the Marketing Blender Show, host Dacia Coffey sits down with Mark Hunter, also known as The Sales Hunter, to discuss the integration of sales and marketing, common misunderstandings, and effective strategies for building a cohesive buyer's journey. They delve into the importance of communication, the distinct roles of sales and marketing, the need for aligned KPIs, and effective lead management. The discussion highlights the value of maintaining strong relationships after the initial sale and leveraging referrals for sustainable business growth. Tune in for insightful tips and best practices that can revolutionize your sales and marketing efforts. Here are some of the key takeaways you won't want to miss: 📍Why breaking down the silos between sales and marketing is crucial for success. 📍The importance of understanding your buyer's journey and aligning your messaging throughout. 📍How to leverage marketing automation to nurture leads and qualify them for sales. 📍The power of social selling and building relationships with potential customers. 📍Why focusing on value is essential for closing deals in today's competitive market. This episode is jam-packed with actionable insights and practical tips that will help you transform your sales and marketing efforts. But wait, there's more! We also cover a ton of other great content, including: ➡️ The myth of the "natural-born salesperson" (spoiler alert: it's a myth!) ➡️ How to avoid the dreaded "sales ghosting" phenomenon. ➡️ Why price shouldn't be your primary selling point. ➡️ The importance of creating an emotional connection with your customers. ➡️ How to leverage data and analytics to improve your sales and marketing strategies. Whether you're a seasoned sales professional or just starting out, this episode is a must-watch! Hit that play button and get ready to take your sales and marketing game to the next level! P.S. Be sure to subscribe to The Marketing Blender Show for more insightful interviews and marketing tips! _______________________________________________________________________ Timestamps ⏰ 00:00 Introduction and Referral Story 00:35 Welcome to the Marketing Blender Show 01:17 Mark Hunter's Sales Journey 02:27 The Importance of Communication in Sales and Marketing 04:19 Aligning Sales and Marketing KPIs 08:01 The Role of Marketing in Modern Sales 08:57 Defining and Handling Leads 12:24 The Essence of Timely Sales Follow-Up 18:27 Delivering Value Through Marketing 18:35 The Role of Social Selling 20:35 Defining Your Target Market 21:28 Streamlining the Sales Process 25:46 Creating Emotional Experiences in Sales 29:49 The Importance of Marketing Analytics 33:54 Opening the Relationship, Not Closing the Sale 35:32 Conclusion and Next Steps…
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The Marketing Blender Show
1 Best Practices for B2B Webinar Marketing 33:10
33:10 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי33:10
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHello and welcome back to the Marketing Blender Show! 👋 Are you tired of webinars that fall flat and fail to generate leads? If so, you're not alone. Many B2B marketers struggle to create webinars that captivate their audience and drive real results. But don't worry, because we're here to help! In this episode, Dacia and Daisy share their proven best practices for B2B webinar success. We'll cover everything from choosing a compelling topic and crafting an irresistible title to maximizing audience engagement and leveraging your webinar for long-term lead generation. Here's what you'll learn: ➡️ How to choose a HOT topic and craft an irresistible title ➡️ The key to defining your webinar's goal and audience ➡️ Essential dos and don'ts for webinar planning and execution ➡️ How to maximize audience engagement and retention ➡️ Tips for leveraging your webinar for long-term lead generation Plus, a real-world case study and a FREE checklist(psst.. you can find it below)! Don't miss out on these valuable insights! Hit that subscribe button and become a webinar master. 💻 🎯Example of Steps for Setting Up a Webinar: - Select Topic (and create a compelling title) - Identify any co-presenters - Choose a date/time - Purchase Zoom webinar package ($690 for a 1 year subscription) - Set up registration on Zoom - Brand the Zoom webinar portal - Create speaker bio (including headshot) - Document Key Points for Presentation - Select Image for social media - LinkedIn event setup (landing page) - Boost webinar post on social media - Create and design slide deck - Build question set and polls to engage audience (Yes/No questions) - Build workflow to pull marketing contacts into CRM - Create and schedule pre-event email/messages (create versions for copromotion partners to send out as well) - Do LinkedIn posting and boosting - Send LinkedIn Invitations (including bulk invites) - Create and send post-event email follow up with the replay and deck - Add webinar recording to website (landing page and form) - Pull transcript and pull snippets for social media marketing - Advertise availability of the webinar recording #B2BMarketing #WebinarMarketing #LeadGeneration #ContentMarketing #themarketingblender Watch now 👉 https://youtu.be/4UCSuzhwalI…
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The Marketing Blender Show
1 Should You Join a Fractional CMO Agency 26:35
26:35 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי26:35
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCalling all experienced B2B marketers! Are you considering joining a fractional CMO agency? 🤔 In this episode of the Marketing Blender Show, Dacia and Daisy share the pros and cons of agency life and reveal what it REALLY takes to thrive as a fractional CMO. Here's what you'll learn: ➡️ The essential skills and experience you need to succeed ➡️ The benefits of joining an agency vs. going solo ➡️ How to find the right agency for YOU ➡️ Plus, insider tips for maximizing your impact and earning potential If you're a growth-minded, data-driven marketer with a passion for B2B, this episode is a must-watch! And hey, if you're looking for a new opportunity, The Marketing Blender is hiring! 😉 Learn more about joining our team in the video. #FractionalCMO #MarketingAgency #B2BMarketing #CareerAdvice #MarketingBlender…
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The Marketing Blender Show
1 What Should Be in Your B2B Content Marketing Funnel 23:16
23:16 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי23:16
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHey everyone, welcome back to the Marketing Blender Show! In this episode, Dacia and Daisy break down the essential ingredients for a high-converting B2B content marketing funnel. They'll share tactical ideas and real-world examples to help you attract, engage, and convert more leads. Here's what you'll learn: ➡️ The 3 roles and goals of B2B content (and how to align them with your buyer's journey) ➡️ 15+ types of content to include in your funnel (from short-form videos to in-depth ebooks) ➡️ How to create "binge-worthy" content that keeps buyers hooked ➡️ Why visual content is a MUST-HAVE for B2B marketers ➡️ The power of two-way content and crowdsourcing ➡️ How to leverage thought leadership and educational content And much more! Whether you're just starting out with content marketing or looking to level up your existing strategy, this episode is packed with valuable insights. Don't forget to like, subscribe, and share this video with your fellow B2B marketers! #B2BMarketing #ContentMarketing #MarketingFunnel #LeadGeneration #BusinessGrowth #TheMarketingBlender #B2BServiceMarketing…
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The Marketing Blender Show
1 When B2B Marketing Consulting Goes Wrong 48:03
48:03 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי48:03
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHey everyone, welcome back to the Marketing Blender Show! In this episode, Dacia and Daisy dive deep into the murky waters of B2B marketing consulting gone wrong. 😱 They'll be spilling the tea ☕ on common mistakes, horror stories from clients who've wasted thousands (even YEARS!) on ineffective marketing, and the crucial lessons they've learned along the way. Here's what you can expect: 👉 The REAL reason most B2B marketing fails (it's simpler than you think!) 👉 Why chasing tactics is a recipe for disaster 👉 How to avoid the "shiny object syndrome" and stay focused on what matters 👉 The biggest mistakes B2B leaders make (and how to avoid them) 👉 The essential questions to ask any potential marketing consultant 👉 Plus, Dacia and Daisy share some of their own cringe-worthy moments and how those failures shaped the Marketing Blender into what it is today. Don't miss out on this essential episode! Hit that subscribe button and leave a comment sharing your own marketing mishaps. Let's learn from each other and build a better future for B2B marketing. 🤝 _______________________________________________________________________ Get your copy of the book "Corporate Caffeine" ➡️ https://daciacoffey.com/corporate-caffeine/ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #B2BMarketing #MarketingConsulting #MarketingMistakes #MarketingStrategy #BusinessGrowth #RevenueStrategy #TheMarketingBlender #DaciaCoffey #DaisyMcCarty…
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The Marketing Blender Show
1 Personal Branding and the Social CEO 23:18
23:18 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי23:18
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיAre you a CEO who's hiding from social media? 🙈 It's time to step into the spotlight and become a Social CEO! 💥 In this episode of the Marketing Blender Show, Dacia and Daisy dive deep into personal branding for CEOs and why it's crucial for success in today's digital world. We cover: - Why CEOs need to be active on social media (and no, it's not a waste of time!) - The power of employee advocacy and how it can skyrocket your reach and revenue 🚀 - Practical tips for creating engaging content that builds trust and humanizes your brand 🤝 - How to find YOUR unique voice and share it authentically online 🎤 - Simple strategies to overcome social media overwhelm and actually enjoy the process! 😎 Plus, get ready for some actionable advice like: - Sally Hogshead's Fascination Triggers assessment to identify your personal brand superpowers ✨ A simple 3-word exercise to uncover how others perceive you 🤯 - The "What do you hate?" trick to define your values and ignite your passion 🔥 Don't miss out on this game-changing episode! Hit that play button and transform your online presence today! 💥 ------------------------------------- 🔗 Resources Mentioned: Sally Hogshead's Fascination Triggers Assessment The Marketing Blender ------------------------------------ 🔥 Don't forget to: Like this video 👍 Subscribe to our channel for more marketing gold! 🔔 Share this video with a CEO who needs to hear this message! 🚀 #TheMarketingBlenderShow #SocialCEO #PersonalBranding #Leadership #SocialMediaMarketing #MarketingTips #BusinessGrowth #CEOLife #TheMarketingBlender #CEO…
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The Marketing Blender Show
1 How to Build a Strong B2B Brand Strategy 26:41
26:41 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי26:41
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHey everyone! Dacia and Daisy here, and today we're diving into the nitty-gritty of B2B branding. Forget just pretty logos and colors – we're talking about building a brand strategy that actually makes a difference! In this episode, we'll cover: 👉 Why your brand needs a solid "why" (Hint: It's not just about making money!) 👉 How to figure out who you're REALLY talking to (and why that matters BIG TIME) 👉 The lowdown on positioning and differentiation (aka, how to stand out from the crowd) 👉 Scaling your brand like a boss (with brand archetypes and good ol' fashioned documentation) 👉Why your brand needs to connect with people's emotions (and how to make that happen) Plus, we'll share some real-world examples and stories from our own branding adventures (including the time we helped a financial group ditch the boring blue and embrace the power of purple! 💜) But we're not stopping there! We'll also be digging into: ➡️ Brand Strategy vs. Brand Tactics: Understand the crucial difference and why strategy comes first. ➡️ Defining Brand Strategy: Learn how to identify your brand's purpose, target audience, and position in the market. ➡️ The Importance of "Why": Discover how a clear brand purpose fuels passion, resonates with your audience, and drives long-term success. Don't miss out on this branding bonanza! Hit that subscribe button and turn on notifications so you don't miss a single episode. _______________________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights! Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #B2BBranding #BrandStrategy #MarketingStrategy #TheMarketingBlenderShow…
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The Marketing Blender Show
1 Top B2B Lead Nurturing Secrets with Ramsey Sanchez 35:54
35:54 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי35:54
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHello! Welcome back to The Marketing Blender Show! Join Dacia Coffey and Ramsey Sanchez as they dive deep into the world of B2B marketing funnels. They break down the essential components of a successful funnel, discuss common pitfalls, and provide practical tips for building a system that generates qualified leads and drives revenue growth. Key Takeaways: ✨ The core components of a high-converting B2B marketing funnel: From target audience and messaging to landing pages and sales follow-up, learn how to create a cohesive system. ✨ The importance of a strategic approach: Discover why a well-defined playbook and thorough planning are essential for funnel success. ✨ Realistic expectations for building and launching a funnel: Understand the time and resources involved, and when you can expect to see results. ✨ The power of iteration: Learn how to continuously optimize your funnel based on data and feedback. Common funnel mistakes to avoid: Identify potential pitfalls and how to overcome them. ✨ The role of the team in funnel success: Understand the importance of collaboration and clear communication. Don't Miss: ➡️ Real-world examples of successful and not-so-successful funnels ➡️ Insights into tracking and analyzing funnel performance ➡️ Tips on setting clear expectations and goals ➡️ The importance of aligning your funnel with your overall sales process If you're ready to take your B2B lead generation to the next level, this episode is packed with valuable information and actionable advice. Hit that subscribe button and turn on notifications to stay tuned for more episodes! ________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Ramsey: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Ramsey Sanchez 👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes! Share your thoughts in the comments! #B2BLeadNurture #MarketingFunnels #LeadGeneration #TheMarketingBlenderShow…
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The Marketing Blender Show
1 Employer Branding, Attracting Talent and Fixing the People Problems Preventing Your Growth 51:47
51:47 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי51:47
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this insightful episode, Dacia Coffey is joined by special guest host Mark Mitford, CEO of HR Catalyst, to explore the critical intersection of HR and marketing in driving business success. Discover how addressing people problems can unlock revenue growth and optimize overall performance. Key Takeaways: ➡️ The Hidden Costs of People Problems: Uncover the financial impact of high employee turnover, low engagement, and ineffective onboarding processes. ➡️ The Importance of Talent Retention: Learn strategies to increase employee retention, reduce recruiting costs, and build a more resilient workforce. ➡️ Aligning HR and Marketing: Understand how collaboration between these two departments can create a powerful employer brand and attract top talent. ➡️ The STAR Model for Scaling People: Explore Mark Mitford's proven framework for optimizing people performance and creating a thriving company culture. ➡️ Practical Tips for Leaders: Get actionable advice on improving your interviewing skills, onboarding processes, and leadership capabilities. Don't Miss: 📍 Mark's insights on common HR mistakes and how to avoid them 📍 Dacia's perspective on the role of marketing in attracting and retaining talent 📍 The importance of building trust and respect within your team 📍 How to create a positive employee experience that drives engagement and productivity 📍 The value of investing in leadership training and development Whether you're a small business owner or a seasoned executive, this episode offers invaluable guidance on addressing people problems and fostering a high-performing organization. Hit that subscribe button and leave a comment with your thoughts! ________________________________________________________ 🌐 Connect with Dacia & Mark: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Mark Mitford 🌐 Be sure to visit Mark's HR Catalyst Consulting Website and Tune in to Their Podcast for more valuable insights! 💻 HR Catalyst Consulting Website 🎙 HR Catalyst Consulting Podcast 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes! Share your thoughts in the comments! #PeopleProblems #RevenueGrowth #HRStrategy #EmployerBranding #TheMarketingBlenderShow…
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The Marketing Blender Show
1 How to Build a B2B Marketing Funnel with Ramsey Sanchez 38:12
38:12 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי38:12
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The Marketing Blender Show, Dacia Coffey is joined by special co-host Ramsey Sanchez, Head of Digital Marketing at The Marketing Blender, to uncover the top secrets of B2B lead nurture. They discuss the key differences between B2B and B2C funnels, emphasizing the importance of building long-term relationships and providing value throughout the buyer's journey. Key takeaways: ✅ B2B lead nurture is NOT optional: Learn why nurturing leads is essential for scaling your business and achieving sustainable growth. ✅ Understand the B2B buyer's journey: Discover how to identify and address your prospects' pain points and goals through targeted messaging and content. ✅ Build a robust lead nurture system: Get actionable tips on creating an effective funnel that guides prospects towards a sales-qualified meeting. ✅ Utilize the right tools and platforms: Explore essential marketing tools like CRMs, project management software, chatbots, and analytics to optimize your lead nurture process. ✅ Avoid common lead nurture mistakes: Learn how to identify and fix broken funnels, improve messaging, and track the right metrics. ✅ Embrace the human side of lead nurture: Discover the power of servant leadership in marketing and how to provide value before, during, and after the sale. Don't miss: ➡️ Real-world examples of successful B2B lead nurture campaigns ➡️ Insights into tracking and analyzing buyer behavior to refine your funnel ➡️ The importance of speed to response and personalized follow-up ➡️ Tips on leveraging brand campaigns and thought leadership for long-term nurture ➡️ The role of customer nurture in driving repeat business and referrals If you're ready to take your B2B lead generation to the next level, this episode is packed with valuable information and actionable advice. ________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Ramsey: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Ramsey Sanchez 👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes! Share your thoughts in the comments! #B2BLeadNurture #MarketingFunnels #SalesQualifiedLeads #TheMarketingBlenderShow…
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The Marketing Blender Show
1 The Best B2B SaaS Lead Generation Tactics 25:34
25:34 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי25:34
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHello and welcome back !! ✨ In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty delve into the best lead generation tactics specifically tailored for B2B SaaS companies. They break down three distinct business models: SaaS-only, SaaS plus customization, and SaaS plus consulting, and offer targeted lead generation strategies for each. Discover: ➡️ SaaS-only: Master organic and paid SEO, content marketing, and brand campaigns to drive high-volume leads and build a sustainable pipeline. ➡️ SaaS plus customization: Leverage PPC advertising, review sites, co-sponsored events, and high-touch sales outreach to attract and convert quality leads. ➡️ SaaS plus consulting: Utilize gated content marketing, in-person speaking engagements, and peer introductions to build trust and land high-ticket deals. Key takeaways: ➡️ The importance of understanding your specific business model and tailoring your lead generation tactics accordingly. ➡️ Common missteps to avoid and special considerations for each SaaS model. ➡️ How to prioritize the buyer's experience and build a customer-centric approach. ➡️ The critical role of sales and operations alignment in achieving success. ➡️ Actionable tips to implement these tactics and accelerate your B2B SaaS lead generation. If you're looking to generate more leads, increase revenue, and achieve sustainable growth for your B2B SaaS company, this episode is packed with valuable insights. Hit that subscribe button, leave your comments and questions, and we'll see you next week! _______________________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #B2BSaaS #LeadGeneration #MarketingStrategy #SalesTactics #TheMarketingBlenderShow…
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