Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Introducing a new Minnesota Vikings podcast brought to you by the UK & Ireland Minnesota Vikings, the officially recognised fan club of the Minnesota Vikings in the UK and Ireland. https://www.vikings.com/fans/clubs-watch-bars
Introducing a new Minnesota Vikings podcast brought to you by the UK & Ireland Minnesota Vikings, the officially recognised fan club of the Minnesota Vikings in the UK and Ireland. https://www.vikings.com/fans/clubs-watch-bars
Listen on Spotify, Amazon and more: https://beacons.ai/ukvikingsfans The 2024 season is officially in the books! BDR, John, Reece and TPJ review the Super Bowl, reveal the Vikings' winners and losers from the NFL Honors and announce their nominations for the 2024 UK & Ireland Vikings Fan Club awards. Do you have a question for us? Or do you want to get involved? Please send us a direct message or email us at ukvikespod@gmail.com. #UKVikings #VikingsWorldwide #UKVikingsFans #NFLInternationalSeries #SkolToTheBowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKAndIrelandVikings #UKAndIrelandVikingsFanClub…
Listen on Spotify, Amazon and more: https://beacons.ai/ukvikingsfans It's Bowl week! With the Pro Bowl taking place towards the end of last week and Super Bowl LIX coming up on Sunday, BDR, John and TPJ take a look back at the Vikings all-stars (including an MVP!) and make their predictions for Eagles-Chiefs. Do you have a question for us? Or do you want to get involved? Please send us a direct message or email us at ukvikespod@gmail.com. #UKVikings #VikingsWorldwide #UKVikingsFans #NFLInternationalSeries #SkolToTheBowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKAndIrelandVikings #UKAndIrelandVikingsFanClub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans Earlier in the season, BDR, John, and Reece placed some pint bets based on bold predictions. With Darren serving as adjudicator this week, we reviewed the outcomes to see who was accurate and who might have embarrassed themselves. Additionally, we talked about Kevin O'Connell's recent contract extension and the championship games from the weekend. Do you have a question for us? Or do you want to get involved? Please send us a direct message or email us at ukvikespod@gmail.com . #UKVikings #VikingsWorldwide #UKVikingsFans #NFLInternationalSeries #SkolToTheBowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKAndIrelandVikings #UKAndIrelandVikingsFanClub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans A week removed from a very emotional podcast Reece, John and Darren reflect on our kneejerk reactions. Did we over-react? Plus we break down the recent divisional round action and make our picks for who will make it to the Super Bowl. Do you have a question for us? Or do you want to get involved? Send us a direct message or email us at ukvikespod@gmail.com . #UKVikings #VikingsWorldwide #UKVikingsFans #NFLInternationalSeries #SkolToTheBowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKAndIrelandVikings #UKAndIrelandVikingsFanClub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans Our playoff hopes came crashing down after another disastrous performance by the Vikings on Monday Night Football against the LA Rams in the wild card round. BDR, Reece, John and Darren give their opinions on what caused such an awful display leading to the Vikings being one-and-done in the playoffs again, and it's fair to say that not everyone agreed. We also have our last Billy's Play this season to enjoy. Do you have a question for us? Or do you want to get involved? Send us a direct message or email us at ukvikespod@gmail.com . #UKVikings #VikingsWorldwide #UKVikingsFans #NFLInternationalSeries #SkolToTheBowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKAndIrelandVikings #UKAndIrelandVikingsFanClub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans The regular season comes to an end and the Vikings fall just short of the NFC number 1 seed in the postseason despite a defensive masterclass from Brian Flores against a seemingly unstoppable Detroit Lions team! BDR, Reece, John, Darren and TPJ drop a few truth bombs about the performance on Sunday night while hopefully also giving a few reasons to be cheerful ahead of Monday night's wildcard playoff against the LA Rams! Got a question for us? Or want to get involved? Drop us a DM or email us at ukvikespod@gmail.com . #UKVikings #VikingsWorldwide #UKVikingsFans #NFLInternationalSeries #SkolToTheBowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKAndIrelandVikings #UKAndIrelandVikingsFanClub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans The Vikings have swept the Packers beating the border rival with grit, determination and coordinated dancing, setting up a battle with the Lions for the number 1 seed in the NFC! BDR, John and Reece react to the game and that uncomfortable 4th quarter before previewing one of our Vikings' biggest games of the century! Got a question for us? Or want to get involved? Drop us a DM or email us at ukvikespod@gmail.com . #UKVikings #VikingsWorldwide #UKVikingsFans #NFLInternationalSeries #SkolToTheBowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKAndIrelandVikings #UKAndIrelandVikingsFanClub…
With the Vikings now 13-2 and with no show this week, we just wanted to take the opportunity to wish you all a Merry Christmas with a festive treat. 'Twas the Night Before Gameday, inspired by A Visit from St. Nicholas a poem by Clement Clarke Moore. Written and read by club Co-President Reece Field. Edited by Club Content Editor Tom Parry-Jones. Happy Holidays Everyone…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans "Oh my god, it's happening. Everybody stay calm!" "What is the procedure?" "STAY F*ING CALM!" The Vikings have done it—7 wins in a row and a playoff spot secured! But wait… with the Detroit Lions losing this week against the Buffalo Bills, winning the North, and even the NFC #1 seed is now in our hands! All we’ve got to do is win out… easy, right? RIGHT?! This week, Big Deal Rich is joined by Reece, John, and Darren to break down the Vikings’ latest victory and what it all means for the road ahead. Plus, don’t miss this week’s #BillysPlays and our preview of next week’s clash with the Seattle Seahawks. Got a question for us? Or want to get involved? Drop us a DM or email us at ukvikespod@gmail.com . #UKVikings #VikingsWorldwide #UKVikingsFans #NFLInternationalSeries #SkolToTheBowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKAndIrelandVikings #UKAndIrelandVikingsFanClub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans The Vikings are 11-2! ELEVEN WINS, who could've dreamt it? We react to a Vikings game where nearly everything went right... will we still find something to disagree on? Also, don’t miss this week's #BillysPlays and preview of the bears game next week, where we revisit last years visit to Minnesota and the chance to clinch playoff football this season. If you have a question for us or would like to get involved, send us a DM or email: ukvikespod@gmail.com #UKVikings #VikingsWorldwide #UKVikingsFans #NFLinternationalseries #skoltothebowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKandIrelandVikings#ukandirelandvikingsfanclub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans It's our 50th episode! Did we do anything special? No, but the Vikings continue to give us fans heart attacks, and they also continue to win! We are now 10-2 with our second five-win streak! This week, we break down that win over the Arizona Cardinals and discuss what the signing of Daniel Jones might mean to the Vikings franchise. Also, don’t forget this week's #Billysplays and a preview of the Falcons game next week, which inevitably resulted in arguing about Cousins. If you have a question for us or would like to get involved, send us a DM or email: ukvikespod@gmail.com #UKVikings #VikingsWorldwide #UKVikingsFans #NFLinternationalseries #skoltothebowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKandIrelandVikings#ukandirelandvikingsfanclub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans The Vikings finished their mini tour of away games with another win in Solider Field against the Bears this Sunday, taking our record to 9-2. As usual, we break down that win over the Bears and discuss who stood out for the right and the wrong reasons. We have an interview with Vikings legend Safety Robert Griffith. Also, do not forget this week's #Billysplays and a preview of the Cardinals game next week. If you have a question for us or would like to get involved, send us a DM or email: ukvikespod@gmail.com #UKVikings #VikingsWorldwide #UKVikingsFans #NFLinternationalseries #skoltothebowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKandIrelandVikings#ukandirelandvikingsfanclub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans With three wins on the bounce now following the Minnesota Vikings' victory over the Tennessee Titans, the record of 8-2 is looking pretty, even if some of the performances haven't. As usual, we break down that win over the Titans and discuss who stood out for both the right and the wrong reasons. We are also joined this week by Dan from @GridironGents to preview our next game against the Bears. If you have a question for us or would like to get involved, send us a DM or email: ukvikespod@gmail.com #UKVikings #VikingsWorldwide #UKVikingsFans #NFLinternationalseries #skoltothebowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKandIrelandVikings#ukandirelandvikingsfanclub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans The Minnesota Vikings are winners again and proud owners of a 6-2 record after beating the Indianapolis Colts. We break down the Primetime victory and the many players who starred, who needs to improve (it wasn't just those pesky blind zebras) and clash over the need for a fullback. Then we are joined by The Big Fella from @BaldyandTBF to preview the Jaguars matchup. If you have a question for us or would like to get involved send us a DM or email: ukvikespod@gmail.com #UKVikings #VikingsWorldwide #UKVikingsFans #NFLinternationalseries #skoltothebowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKandIrelandVikings#ukandirelandvikingsfanclub…
Listen on Spotify, Amazon and more- : https://beacons.ai/ukvikingsfans The Minnesota Vikings are now 5-2 following losses to the Detroit Lions and Los Angeles Rams. We break down the last two games and pick out who needs to improve and who has shown like a diamond in the rough. If you have a question for us or would like to get involved send us a DM or email: ukvikespod@gmail.com #UKVikings #VikingsWorldwide #UKVikingsFans #NFLinternationalseries #skoltothebowl #MinnesotaVikings #Vikings #SKOL #NFL #NFLUK #BBCNFL #UKandIrelandVikings#ukandirelandvikingsfanclub…
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