Greg Sobiech speaks with high performing leaders to discover how brands create exceptional value and grow revenues for their through obsession and sacrifice. The leaders who succeed today are those who are relentlessly obsessed about a handful of the most important things. Being ‘obsessed’ means channelling all your team’s energy into what really matters. ‘sacrifice’ means deliberately choosing to do the ‘hard things’ because they will deliver greater value in the medium to long term. For each guest we explore their guiding principles, career history and obsession and sacrifice. Welcome to Narrow Lanes.