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תוכן מסופק על ידי Garbage Day. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Garbage Day או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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תוכן מסופק על ידי Garbage Day. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Garbage Day או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A weekly podcast from Garbage Day about the moral panics, witch hunts, and viral freakouts that bubble up out of the weirdest corners of the internet.
46 פרקים
סמן הכל כלא נצפה...
Manage series 3598819
תוכן מסופק על ידי Garbage Day. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Garbage Day או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A weekly podcast from Garbage Day about the moral panics, witch hunts, and viral freakouts that bubble up out of the weirdest corners of the internet.
46 פרקים
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Panic World
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1 How bad should we feel using delivery apps? (With Allegra Rosenberg) 55:53
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Perhaps you’ve seen someone pop off online about a delivery order going wrong, or it being too expensive. Maybe you’ve been one of those people. Some call them “Treatlerites” — “treat” + “Hitler,” of course — and it’s when general panic ensues after someone acts selfishly dictatorial about their delivery app output, and foolishly decides to rant about it online. Allegra Rosenberg joins us to discuss how much we should be reacting to this. Our guest Allegra Rosenberg is a writer, producer, and Garbage Day contributor. You can find her work at https://www.allegrarosenberg.com/. Want even more Panic World content? Like ad-free episodes, bonus episodes, and access to the Garbage Day Discord? Sign up for a membership at: https://www.patreon.com/PanicWorld . Sponsors Audio Maverick , a new nine-part documentary about one of the most visionary figures in radio, Himan Brown. Out now wherever you listen to podcasts. Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions. Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Ryan and Grant discuss what we've seen one month into the second Trump Administration, and what it means. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Is dating worse than ever? (With Magdalene Taylor) 1:03:43
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When it comes to modern relationships, most reporting has three main points: Gen Z is sexless and puritan, Millennials are scared about their inevitable doom, and Boomers are boozers who are going down swinging — literally. In this age of social media and apps, we couldn’t help but wonder: has technology made dating worse? Magdalene Taylor joins us to talk about what led to the “loneliness and isolation epidemic” and what we can do about it, or if we’re screwed (and not in a good way). Our guest Magdalene Taylor is a writer on sex, subcultures, and the internet. You can follow her on social media at @magdajtaylor and her writing on Substack: https://substack.com/@magdalene . Want even more Panic World content? Like ad-free episodes, bonus episodes, and access to the Garbage Day Discord? Sign up for a membership at: https://www.patreon.com/PanicWorld . Sponsors Audio Maverick , a new nine-part documentary about one of the most visionary figures in radio, Himan Brown. Out now wherever you listen to podcasts. Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions. Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Project 2025's plan to outlaw porn (with Junlper) 1:10:15
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As of this recording, 17 states don’t have access to PornHub. You might assume that’s because of very normal people like Speaker of the House Mike Johnson needing to monitor his son’s masturbation habits, but was it conservatives’ fault? Or… was it well-meaning liberals? Junlper joins us to discuss who is behind this new and extreme porn ban, and its implications beyond those states and across the country. Our guest Junlper works for The Onion and cohosts the podcast Western Kabuki. You can follow her at https://bsky.app/profile/junlper.beer on Bluesky or https://www.youtube.com/@junikcl on YouTube. Want even more Panic World content? Like ad-free episodes, bonus episodes, and access to the Garbage Day Discord? Sign up for a membership at: https://www.patreon.com/PanicWorld . Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions. Links "Nick Kristof and the Holy War on PornHub" by Melissa Gira Grant: https://newrepublic.com/article/160488/nick-kristof-holy-war-pornhub Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 What Area 51 can teach us about the drones in NJ (with Dylan Thuras) 1:04:03
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Americans love not believing anything the government tells us, and it seems likely we’ll just keep coming up with stories to explain what is probably really boring in real life. The latest of these is the mysterious drones that descended upon New Jersey and then vanished without a trace. Dylan Thuras joins us to shed light on Americans’ love of conspiracy theories, which naturally begins with Area 51. Our guest Dylan Thuras is the co-founder of Atlas Obscura. Follow his work at https://www.atlasobscura.com/users/dylan , and you can hear more of his stories on the Atlas Obscura Podcast wherever you listen to ‘em. Catch the extended conversation and plenty of other great bonus content, plus ad-free episodes, by joining our Patreon: https://www.patreon.com/PanicWorld . Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions . Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Are online "suicide games" real? (With Alex Goldman) 1:24:28
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Momo and the Blue Whale Challenge are two trends that targeted young social media users, supposedly challenging them to an escalating series of dares. Were these viral “challenges” actually causing kids to kill themselves, or was it all a hoax? Alex Goldman joins us to trace the origins of these “suicide games,” as well as the fallout that resulted from them. Our guest Alex Goldman is the host of a great new podcast called Hyperfixed. Find that anywhere you listen to podcasts, and you can find him @agoldmund on Twitter/X, or just Google the guy! Catch the extended conversation and plenty of other great bonus content, plus ad-free episodes, by joining our Patreon: https://www.patreon.com/PanicWorld . Use code "PANIC" at checkout to get your first month for just $0.50! Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions . Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 How bin Laden killed TikTok (with Rachel Gilmore) 1:13:36
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America is in a “will they or won’t they” situation with TikTok, but it’s not cute. As of last week, the app was finally set to get banned, but over the weekend Trump stayed its execution. Because we don’t really know if/when the app will get deleted, instead, let’s look back at how we got to this dark and dumb moment in the first place. Rachel Gilmore joins us to talk about where it all began: like so many other things, with Gen Z and Osama bin Laden. Our guest Rachel Gilmore is a journalist. You can read/watch her reporting and commentary on her newsletter Bubble Pop (https://rachelgilmore.substack.com), and follow her everywhere else at https://linktr.ee/rachel_gilmore. Catch the extended conversation and plenty of other great bonus content, plus ad-free episodes, by joining our Patreon: https://www.patreon.com/PanicWorld . Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions . Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 BONUS: Meta doesn't care anymore 25:30
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Producer Grant joins Ryan to talk about how Mark Zuckerberg went from looking and acting like “Every Guy Walking Down the Street in Boston in the Mid-2000s” to his current era, “I Work in the Financial District and I’m Dating A Girl from Bushwick,” and said man’s recent announcement that Meta would no longer be employing fact checkers, instead relying on community notes to flag offensive content. Catch the full episode and plenty of other great bonus content, plus ad-free episodes, by joining our Patreon: https://www.patreon.com/PanicWorld . Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions . Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 How Facebook caused January 6th (with Charlie Warzel) 1:09:35
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On January 7, 2021, did you think the storming of the capitol would be politically successful? Charlie Warzel joins us on the eve of Donald Trump retaking the White House to weigh that question as he and Ryan trace the origins of the insurrection and its ultimate impact on US politics. Our guest Charlie Warzel is a writer for The Atlantic and for his Substack, Galaxy Brain (https://warzel.substack.com/). You can follow him there or @cwarzel on X and Instagram, or @cwarzel.bsky.social. Catch the extended conversation and plenty of other great bonus content, plus ad-free episodes, by joining our Patreon: https://www.patreon.com/PanicWorld . Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions . Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 BONUS: Does the left really need a Kyle Rittenhouse? 27:55
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Ryan and Grant talk about the fallout from Luigi Mangione's alleged assassination of UnitedHealthcare CEO Brian Thompson, and whether or not it will have ripple effects in this political climate. Want to hear the full episode? Sign up for a membership at: https://www.patreon.com/PanicWorld See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 The Top 10 Panics of 2024 (with Katie Notopoulos, Luke Bailey, & Adam Bumas) 1:04:01
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It’s the end of the year episode, so we’re talking about some of the best — and worst — things on the internet for 2024. Joining us are friends of the pod Katie Notopoulos and Luke Bailey, plus our producer Grant Irving and the big on-air debut of our researcher, Adam Bumas. Happy holidays, panickers! Make sure to touch grass this holiday season. Follow our guests! (And researcher!) Luke Bailey @lukebailey.bsky.social Katie Notopoulos @katienotopoulos / @katienotopoulos.bsky.social Adam Bumas bumas.bsky.social Want even more Panic World content? Like ad-free episodes, bonus episodes, and access to the Garbage Day Discord? Sign up for a membership at: https://www.patreon.com/PanicWorld . Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions . Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Did gender influencers doom Gen Z? (With Rebecca Jennings & Luke Winkie) 1:05:07
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Despite society’s progress on gender norms, there is a historic divide on the "boy-girl internet," which recently has started to reemerge — the charge being led by Gen Z influencers. This week, writers Rebecca Jennings and Luke Winkie join us to answer the question: Are the kids all right? Our guests are Rebecca Jennings, a senior correspondent at Vox who also runs the Rebeccacore newsletter, and Luke Winkie, a staff writer for Slate who also runs the On Posting newsletter. You can follow their engaging posts (and engagement) at @rebexxxxa and @luke_winkie. Want even more Panic World content? Like ad-free episodes, bonus episodes, and access to the Garbage Day Discord? Sign up for a membership at: https://www.patreon.com/PanicWorld . Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions . Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 The rise and (maybe) fall of Mr. Beast (with Ben Brock Johnson & Amory Sivertson) 1:07:33
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He’s conquered YouTube, but can he conquer traditional media? And also burgers and snack bars, for some reason. Ben Brock Johnson and Amory Sivertson of Endless Thread join the show to help us figure out how we should feel about Mr. Beast, and how much is simply too much to know about the influencers we love (and love to hate). Our guests Ben Brock Johnson and Amory Sivertson are the hosts of Endless Thread — the professional version of this podcast — where they dig into untold histories, unsolved mysteries, and other wild stories from online. Want even more Panic World content? Like ad-free episodes, bonus episodes, and access to the Garbage Day Discord? Sign up for a membership at: https://www.patreon.com/PanicWorld . Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions . Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 BONUS: The right-wing pivot of Perfume TikTok 28:45
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Ryan and our producer Grant talk about the recent brush with politics sweeping across an unexpected community—or is it?—PerfumeTok. Full episode can be found at: https://www.patreon.com/PanicWorld Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Did Tumblr turn kids trans? (With Vera Drew) 1:02:07
1:02:07
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אהבתי1:02:07
Part of the reason Republicans ran away with the 2024 election is because they used misinformation to make millions of people think that the government was trying to forcibly transition their kids. So, this week we’re investigating some of the origins of that scaremongering by looking at the conspiracy theory that Tumblr turned an entire generation trans. How did this theory spread? And what did Tumblr actually do to our brains? Vera Drew joins us to speak to her experience navigating the internet as a trans person, and the impact online communities like Tumblr had and continue to have on young queer folks. Our guest Vera Drew is the director and star of The People’s Joker. You can look for screenings or purchase the film (plus merch!) at https://www.thepeoplesjoker.com/ . Want even more Panic World content? Like ad-free episodes, bonus episodes, and access to the Garbage Day Discord? Sign up for a membership at: https://www.patreon.com/PanicWorld . Want to sponsor Panic World? Ad sales & marketing support by Multitude, hit them up here: http://multitude.productions . Credits - Host: Ryan Broderick - Producer: Grant Irving - Researcher: Adam Bumas - Business Manager: Josh Fjelstad See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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