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תוכן מסופק על ידי BBC The Hitchhiker's Guide to the Galaxy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי BBC The Hitchhiker's Guide to the Galaxy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
BBC The Hitchhiker's Guide to the Galaxy
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תוכן מסופק על ידי BBC The Hitchhiker's Guide to the Galaxy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי BBC The Hitchhiker's Guide to the Galaxy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Douglas Adams' sci-fi comedy following the misadventures of hapless human Arthur Dent. Peter Jones as The Book, Simon Jones plays Arthur Dent, and Geoffrey McGivern .... Ford Prefect.
11 פרקים
סמן הכל כלא נצפה...
Manage series 3600644
תוכן מסופק על ידי BBC The Hitchhiker's Guide to the Galaxy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי BBC The Hitchhiker's Guide to the Galaxy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Douglas Adams' sci-fi comedy following the misadventures of hapless human Arthur Dent. Peter Jones as The Book, Simon Jones plays Arthur Dent, and Geoffrey McGivern .... Ford Prefect.
11 פרקים
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BBC The Hitchhiker's Guide to the Galaxy
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1 BBC The Hitchhiker's Guide to the Galaxy = Primary Phase: Episode 6 30:39
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Arthur and company escape from a war, but exactly what have they escaped to? They've managed to escape from Restaurant at the End of Universe on the Black Ship only to find themselves where they never thought they'd be, only 2 million years earlier. What on earth are they going to do when face to face with 'how, why and where phases' of galactic development?…
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BBC The Hitchhiker's Guide to the Galaxy
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1 BBC The Hitchhiker's Guide to the Galaxy = Primary Phase: Episode 5 29:36
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Arthur and company are blown up, but still find time for a bite at a very exclusive eatery. Now paired with fellow Earth survivor Trillian and duplicitous two-headed hustler Zaphod Beeblebrox, Arthur and Ford were on the legendary planet Magrathea when the Galactic Police attacked them and an explosion occurred - they find themselves in a restaurant with a rather sensational selling point.…
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BBC The Hitchhiker's Guide to the Galaxy
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1 BBC The Hitchhiker's Guide to the Galaxy = Primary Phase: Episode 4 29:20
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Arthur learns the lucrative answer to the question of Life, the Universe and Everything. Now paired with fellow Earth survivor Trillian and duplicitous two-headed hustler Zaphod Beeblebrox, Arthur and Ford are on legendary planet Magrathea - and Arthur in particular is about to understand his demolished home world in a new and startling way.…
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BBC The Hitchhiker's Guide to the Galaxy
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1 BBC The Hitchhiker's Guide to the Galaxy = Primary Phase: Episode 3 27:46
27:46
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A whale meets an unfortunate end, as Arthur Dent and company meet the Earth's creators. Now paired with fellow Earth survivor Trillian and duplicitous two-headed hustler Zaphod Beeblebrox, Arthur and Ford are about to learn more startling truths about the universe.
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BBC The Hitchhiker's Guide to the Galaxy
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1 BBC The Hitchhiker's Guide to the Galaxy = Primary Phase: Episode 2 28:18
28:18
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Arthur Dent is - so far - the only survivor from Earth, demolished to make way for a by-pass. He survived thanks to his friend, Ford Prefect (who hails not from Guildford, but somewhere near Betelgeuse), a writer for the Hitchhiker's Guide To The Galaxy, "the most successful book ever to have come out of the great publishing corporations of Ursa Minor". Both are now at the mercy of the Vogon Captain, and even worse, powerless in the face of his poetry.…
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BBC The Hitchhiker's Guide to the Galaxy
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1 BBC The Hitchhiker's Guide to the Galaxy = Primary Phase: Episode 1 28:36
28:36
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Arthur Dent is trying to stop his house being demolished to make way for a by-pass. But his friend, Ford Prefect is more concerned about the imminent destruction of the Earth. Ford is a writer for the Hitchhiker's Guide to the Galaxy, "the most successful book ever to have come out of the great publishing corporations of Ursa Minor" and he may just know how to avoid being evaporated by the Vogons...…
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