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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by RAC1. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RAC1 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content provided by RAC1. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RAC1 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Xoca amb un senglar i el multen per no apartar-lo de la carretera: "Encara no entenc què volien que fes". El Salva es nega a pagar la sanció i la recorrerà.
Joan Antón-Mellón, expert en radicalització gihadista, sobre els imams expulsats: "Són casos aïllats". L'expert assegura que davant d'aquesta mena de discursos cal tenir molt clar que "hi ha actituds no democràtiques amb les que no podem ser tolerants".
El pronòstic de Gabriel Rufián: "Junts i Sílvia Orriols pactaran després de les municipals del 2027". El portaveu d'Esquerra al Congrés ha etzibat que Aliança Catalana "és una victòria de l'espanyolisme" i Orriols "és una victòria del CNI".
Jordi Turull, sobre l'enquesta per la moció de censura: "No entenem que algú critiqui que preguntem als ripollesos". El secretari general de Junts, Jordi Turull, evita referir-se a Aliança Catalana com un partit d'extrema dreta: "Té un discurs que atia l'odi".
Orriols no descarta pactar amb Junts fora de Ripoll: "Hi pot haver avinences". L'alcaldessa de Ripoll ha assegurat que es presentarà a les municipals del 2027, però ha mostrat dubtes sobre una candidatura a les eleccions catalanes del 2028.
L'antiga advocada de Mohamed Houli, sobre el paper del CNI en el 17-A: "La seva declaració és política". Carmen González de Lario ha assegurat que Houli mai li va parlar d'una possible vinculació dels serveis d'intel·ligència amb els atacs del 2017.
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