תוכן מסופק על ידי The Hodges Partnership. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Hodges Partnership או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…
תוכן מסופק על ידי The Hodges Partnership. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Hodges Partnership או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Each month, The Hodges Partnership and friends engage in conversation on a specific topic from across the public relations, communications and marketing industries.
תוכן מסופק על ידי The Hodges Partnership. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Hodges Partnership או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Each month, The Hodges Partnership and friends engage in conversation on a specific topic from across the public relations, communications and marketing industries.
In our latest episode of Teaming Up, Lindsay O’Bar is joined by Onie Girton, senior vice president of sales and client services at Hilldrup. Hilldrup, and Onie in particular, represents our longest standing client relationship. We’ve been working with her since we onboarded Hilldrup in 2011. Building and nurturing relationships is a critical part to our business, and to the work Onie does at Hilldrup, which involves client retention and sales. A relationship-building role isn’t right for everyone because it’s just as much learned skill and intuition, but these ladies are sharing their smarts with concrete takeaways for anyone to use. Episode Highlights Building trust is a key ingredient to relationship building. It’s not just about big stuff, but lots of small stuff can have a big impact within relationships. They’ll give tangible tips and best practices to build lasting relationships. Related Links Hilldrup How to Win Friends and Influence People , Dale Carnegie…
In our latest episode of Teaming Up, Paulyn Ocampo is joined by Ashley Brooks, of council at Roth Jackson. The duo focus on the legalities and guardrails we should consider as we navigate the integration of tools like ChatGPT, Jasper and Claude in our industry. These large-language models are being trained on billions of pieces of data, but is what about the ethics? Was copyrighted material part of the training set? Is the content actually original? What are the red flags we need to know about? This episode unpacks it all. Episode Highlights Ownership of content Training AI tools with copyrighted data Navigating bias and misinformation Related Links Roth Jackson ChatGPT Copyright Office Publishes Part 2 of it AI and Copyright Report…
In our latest episode of Teaming Up, Adrienne Maxwell teams up with Addison Clark’s Anne-Stuart Teter to explore all things search engine optimization. Addison Clark has been behind Hodges’ SEO for several years, while also supporting clients like Virginia Spirits in its optimization efforts. SEO goes well beyond identifying the right keywords to have on your pages: there are both content and technical implications that have to constantly be monitored and adjusted to keep your business ranked where you want it. Episode Highlights The importance of metadata, content quality and website functionality in SEO rankings Why organizations need to factor in constant analytics reviews and measurement discussions How AI Overviews are impacting Google search results Related Links Addison Clark…
As you can see, Hodges has been busy getting our new brand up and running, so we were a little bit behind launching the newest season of Teaming Up – but we’re back! In this episode, Diana McMahon, vice president of InUnison, joins Meg Irvin, APR in conversation about all things local (and in our case, all things Richmond). The pair talked about InUnison’s mission to support locally owned, independent businesses in central Virginia, while also breaking down some of the benefits and advantages of getting involved have on not only individual businesses, but the entire business community as a whole. Episode Highlights · Exploring InUnison’s role in the Richmond community · Participating in research to help generate insights that benefit a collective · The importance of shopping and supporting local Related Links · InUnison · Find Local Directory · Learning Lab and other InUnison Resources · Recycled Yarn…
For our final episode of the year, we’re going back to the podcast roots by pairing up two Hodgers in conversation. It only seemed appropriate to close out our latest season with a conversation with our founders to talk about all the Hodges’ happenings our team has been going through this year. In this episode, you’ll get the TL;DR version of the journey we’ve taken as an agency over the last 12 months, and you’ll get a sneak peek at what’s to come in 2025. Episode Highlights Reflection on our brand and space origins Catalyst for the move What’s on deck We are thrilled at the next step in Hodges’ evolution. You’ll hear it echoed in the episode, but update your address books to 3301 W. Moore Street, Richmond, VA 23230 and we look forward to seeing you in our new space in the new year. Related Links Campfire & Co Hilldrup…
In this episode, Alejandro Leon and Adriana Velasquez discuss the nuances of Hispanic communications in honor of Hispanic Heritage Month. Adriana, born in Lima, Peru, and Alejandro, from Fort Lauderdale, Florida with roots in Colombia, share their experiences with bilingualism, cultural differences and how that all ties into marketing and communication. Episode Highlights Bilingualism and Spanglish Nuances with translations and origins of audience Matching the tactic to the audience This is a great episode for any communicator or marketer that simply translated some copy into Spanish and called it a day. Related Links Growth “Relying on Spanish alone does not ensure your brand is making an impact” - Adweek “Campaign takes aim at brands for ‘Latino coating’” - Axios…
In this exciting episode of Teaming Up, Sean Ryan connects with Ryan Nobles, who shares his journey through the world of journalism — detailing his career from local news in Utica, NY, to covering major political events for CNN and NBC. He reflects on the evolution of political reporting, the challenges posed by misinformation and the importance of building relationships in journalism. Nobles also recounts memorable interviews and experiences that shaped his career, emphasizing the significance of ambition and adaptability in the fast-paced media landscape. Episode Highlights How 9/11 helped to shape Nobles’ beat The depth and breadth of political events Nobles’ has covered The importance of relationship building in journalism The role local news plays in the field of journalism Related Links Politico’s 2011 Roundup of Political Bloggers , featuring Nobles, DecisionVirginia and WWBT Ryan Nobles on X Ryan Nobles on Instagram Ryan Nobles' NBC News reporting…
In this episode of Teaming Up, Greg Surber, APR, is joined by Amy Baril to talk about their respective professional development organizations, how the two organizations collaborate in Richmond and the importance these organizations play in the personal and professional development of its members. Surber is the incoming president of PRSA Richmond and Baril is the current president of AMA Richmond. Episode Highlights Overview of Richmond’s top professional development organizations for marketing and public relations Compare and contrast between AMA Richmond and PRSA Richmond How the organizations prepare individuals for an evolving workforce Benefits of board engagement beyond general membership This is a longer episode, but it was too good to cut. The conversation weaves between the two organizations and hits on everything from artificial intelligence to mental health and advice for new members – regardless of which organization is a better fit for you. ** ** Related Links PRSA Richmond Chapter AMA Richmond Chapter…
In this special bonus episode, we’ve compiled some of the soundbites from our interview sessions with the kids of Hodgers during our inaugural Bring Your Kid to Work Day. You’ll hear from kiddos between the ages of 2 and 16 talking about their favorite things and taking guesses about what exactly it is their parents do. Episode Highlights You’ll find out Ben Ryan’s favorite snack Harper Ryan’s dream super power will melt your heart Owen Surber wins the prize for most accurate guess of what Dad does We’ll learn Penny Ocampo and Eva Surber’s favorite weekend activities Nora O’Bar confesses whose cheeks she wants to squeeze Henry Prentice draws parallels to soccer interviews Is it our most polished episode? No, but what do you expect with the median age of our guests is 6.5?…
In this episode of Teaming Up, Amanda Christian is joined by Megan Wilson, creative director of Sweet Talk Strategy, to talk about the evolution of email marketing and why it’s a critical channel for communicators. The episode highlights the affordability of email marketing and positions it as a safer channel for marketing compared to social media (both in trust and reachability). Episode Highlights The evolution and business of email marketing Work smarter, not harder by leveraging automated workflows Email marketing can be as simple or as complicated; cost-effective or expensive as you want it to be Tips for writing engaging headlines and body copy Wilson has 15 years of experience in marketing, which includes social media, email marketing, fundraising, public relations, influencer management, web development and more. She even details how some of her own business and experience has intersected with Hodges in the past. Related Links Sweet Talk Strategy Facebook Megan Wilson LinkedIn Mailchimp…
In this episode of Teaming Up, Casey Prentice sits down with Brian Forrester, CEO and co-founder of Workshop Digital, to explore the evolving landscape of digital marketing and its connection to public relations. The episode highlights the importance of integrating brand storytelling, strategic execution and data analysis to create successful digital marketing campaigns that resonate with target audiences and drive measurable result. Episode Highlights: What is digital marketing, and how does that vary based on your organization? How do you balance brand language with digital language (or how do you balance your brand voice with how people are searching for you online)? How does analytics shape our digital marketing strategies? Forrester will also close the episode with a couple of key takeaways for both budding digital marketers and clients looking to learn more about digital marketing. Related Links · Workshop Digital · Google Analytics certification…
In episode 28 of Teaming Up, Michaela Mishoe is joined by Melanin Monroe, drag entertainer and event host, to discuss similarities between drag performance and PR. Our Pride Month episode delves into commonalities in our work and echoes a point we’ve made time and time again about authenticity. This is an episode you won’t want to miss. Episode Highlights: Reading the Room — You can’t just expect to deliver the same message, the same way, every time and have it land the same way. Whether drag performing or media relations, you need to tailor your approach and style to match the person on the receiving end. Confidence — Spoiler alert. You’re not going to crush it your first time. You may have some social media fails, just like you may have some really stiff performances. The key is practice and continual learning and growing to build up that inner confidence. Important of Pride and Authenticity — There is so much realness and personal connection you can bring to the table when you’re being your authentic self. If something feels like an inauthentic performance (or media pitch), it’s going to be at your detriment. Being who you are can go a long way in selling and delivering your message. Are you loving Melanin? You can catch her every Friday at 11 p.m. at Papi’s. And just around the corner, you can catch her on June 22 at Harry’s Drag Brunch and Pride Crawl Rooftop Party. Related Links Melanin Monroe’s Instagram (show information and booking inquires) Details for Harry’s at the Hofheimer events Papi’s Instagram…
In episode 27 of Teaming Up, Paulyn Ocampo teams up with Lilie Malaeb to explore the intriguing world of cookies, both edible and digital. While munching on a variety of cookies from Crumbl, they delve into how digital cookies play a crucial role in advertising and the implications of upcoming changes in digital privacy. Episode Highlights: Understanding Digital Cookies: They discuss the function of first-party cookies in enhancing user experience and the extensive use of third-party cookies in tracking and advertising across the web. Impact of Third-Party Cookie Deprecation: Lily explains the consequences for advertisers with the phasing out of third-party cookies, emphasizing the challenges in tracking and targeted advertising. Adapting Marketing Strategies: The conversation covers strategies for adapting to the loss of third-party cookies, highlighting the shift towards first-party data and consent-based marketing. Emerging Technologies: They discuss new technologies like Google’s Privacy Sandbox and server-side tagging, which could help mitigate the impact of losing third-party cookies while respecting user privacy. Paulyn and Lily’s discussion provides valuable insights into the significant shifts occurring in the digital advertising landscape, making this episode a must-listen for marketers and anyone interested in the future of online privacy and advertising. Related Links Google's Third-Party Cookie Ban Explained (Vox) Google's Privacy Sandbox (Wikipedia) What is Consent-Based Marketing? (activeprospect)…
In episode 26 of Teaming Up, Anna Friesen engages with current Hodges interns—Jackson Amirshahi, Rachel Spiller and Peggy Stansberry—to answer the question, “What is PR,” while dissecting common misconceptions surrounding PR and the broad spectrum that the term covers. Each intern shares their unique journey, detailing personal misconceptions and how their experiences at Hodges has reshaped their understanding of agency life. Episode Highlights Common Misconceptions in PR: Jackson and Rachel delve into their initial misunderstandings of the PR world, discussing how their internships at Hodges provided them with invaluable, hands-on experience. Personal Backgrounds: An exploration of the diverse academic backgrounds of the interns, highlighting how their distinct majors and life experiences have converged in the PR field. Examining the Representation of PR in Media: Peggy breaks down the expectations versus reality in a discussion on the portrayal of PR roles in the media, spotlighting characters like Emily Cooper, Samantha Jones, Shiv Roy and Olivia Pope as case studies. Advice for Future Interns: The trio offers pragmatic advice for aspiring Hodges interns and PR professionals on navigating their entry into the industry and carving out a successful career path. Related links Fact vs Fiction: Lessons in Marketing from "Emily in Paris" (The Doers) How an actual PR agency works: Comparing Keeley Jones Public Relations firm in ‘Ted Lasso’ to the real world The Hodges Partnership Internship Application…
In episode 25 of Teaming Up, Jon Newman engages with Kelly O'Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro and micro aspects of workplace innovation, emphasizing the importance of observation and understanding human behavior to meet unmet needs. Episode Highlights: The Essence of Innovation: Kelly O'Keefe discusses innovation as a response to human behavior and needs, stressing the value of simple yet impactful ideas like the DoubleTree Hotel's warm chocolate chip cookie welcome. Fostering Creativity: Tips on how organizations can cultivate an innovative mindset, including stepping away from distractions and focusing on the needs of those you're innovating for. Brainstorming Do's and Don'ts: Insights into effective brainstorming practices that encourage free-flowing ideas without premature censorship. Innovative Examples: The episode covers a range of innovations, from Amazon's one-click ordering to Oreo's resealable packaging, highlighting the variety and impact of different types of innovation. Strategic Implementation: Advice on how to pitch innovative ideas successfully, emphasizing the importance of preparation and presenting a comprehensive plan to decision-makers. Kelly's insights provide a roadmap for tapping into the potential of innovation in any organization, making this episode a must-listen for those looking to drive creative solutions and strategic advancements. Listen to the full episode for a deeper dive into these topics and more, available now on the "Teaming Up" podcast. Related Links Brand Federation What you Can Learn from DoubleTree's Famous Chocolate Chip Cookies ( inc.com ) Why Amazon’s ‘1-Click’ Ordering Was a Game Changer…
Episode Notes In this Teaming Up conversation, Hannah and Cameron recognize Diversity Month and talk about the importance of DEI initiatives to a company's overall culture. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes In this Teaming Up conversation, Josh and Sean talk about national media relations myths. With a time-based format inspired by ESPN's Pardon The Interruption, the pair takes you through some common myths along with the realities in the trenches of national media relations. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes In this Teaming Up conversation, Casey and Aidan talk internships. The two talk about their personal internship experiences, give hints for what students should (and shouldn't) do when looking for an internship, and give tips for employers for how to best run an internship program. If you're interested in applying to THP's internship program, visit our website . Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes In this Teaming Up episode, Amanda Colocho and Evans Mandes will talk about earned media, from adapting you pitch approach, to newsworthiness to how long standing relationships lead to earned media success. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes We've reached the end of the planned episodes, but Casey Prentice has some important news to share about the future of Teaming Up. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .
Episode Notes In this Teaming Up episode, Jon Newman and Tony Scida, our in-house podcast gurus will talk about everything from planning and production, all the way to how an organization can leverage their own podcast. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes In this Teaming Up episode, Amanda and Meg talk about a different take on media relations. The duo will talk about one of their shared clients and how they use a variety of media relations tactics, like sampling, market pitching and gift guide outreach to get products in hand – and product in print. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes Next in our Teaming Up series, Paulyn and Aidan talk about TikTok, everything from how the platform has experienced exponential growth and adoption over the years, to the types of content on the platform and how brands can authentically participate on the channel. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes Next in our Teaming Up series, Hannah and Josh talk about media relations – then and now. The dynamic duo talks about media relations through the years, how technology has opened up our field and how important relationship building is to the work we do at Hodges. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes In the inaugural Teaming Up conversation, Casey and Anderson talk about storytelling. The pair talks about what storytelling means to them, how they go about storytelling for their clients and they share some of their favorite storytelling moments at Hodges. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions . Follow us on Facebook , Instagram , LinkedIn or Twitter for more.…
In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the art of storytelling through a local lens, circling around the significant yet often overlooked stories nestled within our communities. Episode Highlights The Birth of a Planet : Carey delves into Tilt's groundbreaking documentary, which brings to light the compelling story of John Mitchell Jr. and the Richmond Planet. Premiering at the Richmond International Film Festival in 2022, the documentary is a testament to the enduring impact of Mitchell's legacy and the newspaper on Richmond's community. The Power of Local Stories : The conversation underscores the importance of local narratives in enriching our understanding of history and community. Through the example of John Mitchell Jr., Carey highlights how stories from our past continue to shape our present. Collaborative Creativity : The episode sheds light on the collaborative efforts behind the making of "The Birth of a Planet," showcasing how diverse perspectives contribute to telling a compelling, nuanced story. Helpful Links The Birth of a Planet Tilt The Library of Virginia: Richmond Planet…
Episode Notes: In this year-end episode of "Teaming Up," Tony Scida and Casey Prentice step out from behind the scenes of the podcast and discuss the peaks and valleys of marketing and communications in 2023. They each came to the table with one marketing high point and one low, plus a few bonus picks. Then the pair looked ahead to 2024 briefly and highlighted what challenges and opportunities may face marketing and communications professionals in the coming year. Key topics covered in this episode include: Marketing successes and failures in 2023 Marketing campaigns and their impact on business Twitter's decline and purpose-driven marketing strategies Marketing trends and authenticity in 2024 Related links: The story behind Barbenheimer, the summer’s most online movie showdown (AP News) Summer Box Office 2023: ‘Barbenheimer’ Brought Audiences Back, But Uncertainty Around Strikes Could Capsize 2024 (Deadline) Land of the Giants: The Twitter Fantasy (Vox) Twitter’s first year under Elon Musk: Ad revenue in free fall, fights with the EU over false news, and finally hiring a long-awaited CEO (Fortune) The year in Taylor Swift, from The Eras Tour to _1989 (Taylor's Version) _to Travis Kelce (AV Club) Behind the Backlash Against Bud Light (New York Times)…
Episode Notes: "Teaming Up" takes a creative twist in our latest episode, focusing on the fusion of strategy and creativity in communication. Aidan Newbold, THP’s Director of Creative Services, welcomed Christine Coffey, Creative Director of Karnes Coffey, to share her insights. Aidan and Christine dive deep into the world of creative projects, exploring how strategy plays a pivotal role in driving impactful communications. From Christine’s journey in graphic design, starting at Syracuse University to co-founding Karnes Coffey, to Aidan’s insights on collaborative models in the industry, this episode is a treasure trove for anyone interested in the creative process. Key discussions in the episode include: The evolution of creative branding and the importance of strategy in building robust identity systems. The trend towards specialized talent and collaborative models in the creative industry. The role of AI in creative endeavors: its potentials and limitations. Advice for clients in choosing the right design partners for long-term collaborations. Navigating post-pandemic industry trends, especially the resurgence of traditional marketing materials. Christine and Aidan's conversation is not just about the 'what' of creativity but also the 'how' and 'why' behind it. They shed light on the importance of adapting to new trends and technologies, like AI, while emphasizing the irreplaceable value of human creativity and strategic thinking. Relevant Links: Karnes Coffey…
Episode Notes: Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand. We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed building a brand and the process and considerations that go into that. Williams discusses her brand story and her business evolution – from winning a competition on VCU’s campus just before the COVID-19 pandemic, to working with students in the Brandcenter to go through various exercises to find her voice, tone and brand story. She discusses her journey to date and talks about what it means to build a brand and be an entrepreneur in an industry that is saturated. Other topics in the episode include: Starting a brand during a global pandemic The process behind developing a brand story Navigating a growing brand in a crowded space The considerations of solo entrepreneurship We hope you enjoy the episode! Relevant Links LipLoveLine website VCU da Vinci Center post about her role at VCU…
Episode Notes: Back from summer vacation, Teaming Up is returning with a debate of sorts. It’s the battle of media relations vs. content marketing. We brought in one of our favorite independent practitioners, Jill Vaughan of JLV Communications, to pair up with Josh Dare to discuss these dueling tactics for our 20th episode. Over the course of their conversation, Josh and Jill talk about the pros and cons of each tactic. Spoiler alert, there isn’t a clear winner in this conversation, because as the two will go on to point out, there is a time of place for each tactic – and a combination of the two tactics. As you tune in, you can hear Jill share about her early media relations days pitching our very own Sean Ryan, and how she hosted a press conference at the Richmond International Airport to celebrate a very BIG dollar figure. Josh will also share some of his media relations anxieties and will sprinkle in a little paid perspective into the conversation. Other topics in this episode include: How technology has impacted media relations The value of third-party validation The emergence of content programs Considerations to ask when deciding which tactic to leverage Can you pick us a side? Relevant Links JLV Communications $217M Powerball ticket bought at Richmond airport (NBC12)…
Episode Notes: On the heels of Pride Month, our next Teaming Up episode is focused on LGBTQ+ campaign development, particularly in the tourism space. We called on our client Richmond Region Tourism (RRT) for Episode 19, which was led by our very own Hannah Robinson, senior account executive, who has been working with RRT for the last three years. In this episode of Teaming Up, Hannah sits down with Tameka Jefferson, community relations manager at Richmond Region Tourism, to talk all things OutRVA – an initiative dedicated to promoting LGBTQ+ visibility, equality and acceptance in the Richmond community. The pair delves into the success of the annual Dine Out for Pride campaign, chats about the importance of inclusion in tourism efforts and provides valuable insights on how allies and the broader community can show support for the LGBTQ+ community throughout the year. Other topics covered in this episode include: How OutRVA came to be What it’s like to be part of OutRVA Richmond and the Human Rights Index OutRVA and the Richmond community Events and initiatives Black Pride Week LGBTQ+ work and advisory boards Allies in RVA Join us as we celebrate diversity and teamwork in this special episode. Upcoming OutRVA Events July 22, 2023: Pride After Dark , Fall Out July 27, 2023: Burlesque Bingo , Basic City Bingo Co. Relevant links OutRVA: https://outrva.com/ Richmond Region Tourism: https://www.visitrichmondva.com/ BLK RVA: https://www.visitblkrva.com/…
Episode Notes: Amanda Colocho sits down with content creator Liz Thomson to discuss all things influencer marketing, from paid an unpaid partnerships to strategies and pitfalls. Teaming Up is brought to you by The Hodges Partnership, a strategic communications agency that specializes in storytelling through public relations, media relations, content marketing and social media. For more information, visit us at hodgespart.com . Find Liz Thomson at https://iheartvegetables.com .…
Episode Notes: Greg Surber is joined by research expert and long-time Hodges collaborator Erin Bishop from Brand Federation. They discuss all things research and touch on topics of key interest to Public Relations professionals.
Episode Notes In this episode, Lindsay O’Bar and Julia Loudy celebrate Women’s History Month by getting personal as they talk about women in the workplace. This episode references a few examples about Richmond and Virginia moments, but women (and men) everywhere will find a takeaway or two.
Episode Notes Paulyn and Michaela discuss some of the shiny objects that are grabbing our attention in 2023, including BeReal, ChatGPT, Twitter's turmoil, Reddit and TikTok shopping.
Episode Notes Join Paulyn and Greg for this bonus segment from their episode on research and insights. In this segment, they discuss tools for research. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .
Episode Notes The most effective PR and marketing campaigns start off with research. On the latest Teaming Up episode, Greg and Paulyn outline the four As of Hodges’ research process. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes Josh and Amanda pair up in the latest episode of Teaming Up. The two will discuss five case studies of well known brands who experienced a crisis on social media. They talk about what worked, what didn't and offer up some lessons learned for listeners. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .…
Episode Notes We're taking a Summer break to rest, recouperate and celebrate our 20th anniversary. But look for new episodes this fall. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .
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