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Teaming Up with THP
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תוכן מסופק על ידי The Hodges Partnership. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Hodges Partnership או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Each month, The Hodges Partnership and friends engage in conversation on a specific topic from across the public relations, communications and marketing industries.
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תוכן מסופק על ידי The Hodges Partnership. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Hodges Partnership או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Each month, The Hodges Partnership and friends engage in conversation on a specific topic from across the public relations, communications and marketing industries.
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Teaming Up with THP
1 Episode 38: Building Relationships with Onie Girton, Hilldrup 23:42
23:42 
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אהבתי23:42
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn our latest episode of Teaming Up, Lindsay O’Bar is joined by Onie Girton, senior vice president of sales and client services at Hilldrup. Hilldrup, and Onie in particular, represents our longest standing client relationship. We’ve been working with her since we onboarded Hilldrup in 2011. Building and nurturing relationships is a critical part to our business, and to the work Onie does at Hilldrup, which involves client retention and sales. A relationship-building role isn’t right for everyone because it’s just as much learned skill and intuition, but these ladies are sharing their smarts with concrete takeaways for anyone to use. Episode Highlights Building trust is a key ingredient to relationship building. It’s not just about big stuff, but lots of small stuff can have a big impact within relationships. They’ll give tangible tips and best practices to build lasting relationships. Related Links Hilldrup How to Win Friends and Influence People , Dale Carnegie…
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Teaming Up with THP
1 Episode 37: Artificial Intelligence with Ashley Brooks, Roth Jackson 19:51
19:51 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי19:51
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn our latest episode of Teaming Up, Paulyn Ocampo is joined by Ashley Brooks, of council at Roth Jackson. The duo focus on the legalities and guardrails we should consider as we navigate the integration of tools like ChatGPT, Jasper and Claude in our industry. These large-language models are being trained on billions of pieces of data, but is what about the ethics? Was copyrighted material part of the training set? Is the content actually original? What are the red flags we need to know about? This episode unpacks it all. Episode Highlights Ownership of content Training AI tools with copyrighted data Navigating bias and misinformation Related Links Roth Jackson ChatGPT Copyright Office Publishes Part 2 of it AI and Copyright Report…
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Teaming Up with THP
1 Episode 36: Search Engine Optimization with Anne-Stuart Teter, Addison Clark 22:53
22:53 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי22:53
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn our latest episode of Teaming Up, Adrienne Maxwell teams up with Addison Clark’s Anne-Stuart Teter to explore all things search engine optimization. Addison Clark has been behind Hodges’ SEO for several years, while also supporting clients like Virginia Spirits in its optimization efforts. SEO goes well beyond identifying the right keywords to have on your pages: there are both content and technical implications that have to constantly be monitored and adjusted to keep your business ranked where you want it. Episode Highlights The importance of metadata, content quality and website functionality in SEO rankings Why organizations need to factor in constant analytics reviews and measurement discussions How AI Overviews are impacting Google search results Related Links Addison Clark…
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Teaming Up with THP
1 Episode 35: Supporting Local with Diana McMahon, InUnison 21:00
21:00 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי21:00
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיAs you can see, Hodges has been busy getting our new brand up and running, so we were a little bit behind launching the newest season of Teaming Up – but we’re back! In this episode, Diana McMahon, vice president of InUnison, joins Meg Irvin, APR in conversation about all things local (and in our case, all things Richmond). The pair talked about InUnison’s mission to support locally owned, independent businesses in central Virginia, while also breaking down some of the benefits and advantages of getting involved have on not only individual businesses, but the entire business community as a whole. Episode Highlights · Exploring InUnison’s role in the Richmond community · Participating in research to help generate insights that benefit a collective · The importance of shopping and supporting local Related Links · InUnison · Find Local Directory · Learning Lab and other InUnison Resources · Recycled Yarn…
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Teaming Up with THP
1 Episode 34: Next Steps with Jon and Josh 20:21
20:21 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי20:21
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיFor our final episode of the year, we’re going back to the podcast roots by pairing up two Hodgers in conversation. It only seemed appropriate to close out our latest season with a conversation with our founders to talk about all the Hodges’ happenings our team has been going through this year. In this episode, you’ll get the TL;DR version of the journey we’ve taken as an agency over the last 12 months, and you’ll get a sneak peek at what’s to come in 2025. Episode Highlights Reflection on our brand and space origins Catalyst for the move What’s on deck We are thrilled at the next step in Hodges’ evolution. You’ll hear it echoed in the episode, but update your address books to 3301 W. Moore Street, Richmond, VA 23230 and we look forward to seeing you in our new space in the new year. Related Links Campfire & Co Hilldrup…
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Teaming Up with THP
1 Episode 33: Hispanic Communications with Adriana Velasquez 29:39
29:39 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי29:39
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, Alejandro Leon and Adriana Velasquez discuss the nuances of Hispanic communications in honor of Hispanic Heritage Month. Adriana, born in Lima, Peru, and Alejandro, from Fort Lauderdale, Florida with roots in Colombia, share their experiences with bilingualism, cultural differences and how that all ties into marketing and communication. Episode Highlights Bilingualism and Spanglish Nuances with translations and origins of audience Matching the tactic to the audience This is a great episode for any communicator or marketer that simply translated some copy into Spanish and called it a day. Related Links Growth “Relying on Spanish alone does not ensure your brand is making an impact” - Adweek “Campaign takes aim at brands for ‘Latino coating’” - Axios…
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Teaming Up with THP
1 Episode 32: The Art of Political Reporting with Ryan Nobles 32:20
32:20 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי32:20
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this exciting episode of Teaming Up, Sean Ryan connects with Ryan Nobles, who shares his journey through the world of journalism — detailing his career from local news in Utica, NY, to covering major political events for CNN and NBC. He reflects on the evolution of political reporting, the challenges posed by misinformation and the importance of building relationships in journalism. Nobles also recounts memorable interviews and experiences that shaped his career, emphasizing the significance of ambition and adaptability in the fast-paced media landscape. Episode Highlights How 9/11 helped to shape Nobles’ beat The depth and breadth of political events Nobles’ has covered The importance of relationship building in journalism The role local news plays in the field of journalism Related Links Politico’s 2011 Roundup of Political Bloggers , featuring Nobles, DecisionVirginia and WWBT Ryan Nobles on X Ryan Nobles on Instagram Ryan Nobles' NBC News reporting…
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Teaming Up with THP
1 Episode 31: Professional Development with Amy Baril 34:29
34:29 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי34:29
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of Teaming Up, Greg Surber, APR, is joined by Amy Baril to talk about their respective professional development organizations, how the two organizations collaborate in Richmond and the importance these organizations play in the personal and professional development of its members. Surber is the incoming president of PRSA Richmond and Baril is the current president of AMA Richmond. Episode Highlights Overview of Richmond’s top professional development organizations for marketing and public relations Compare and contrast between AMA Richmond and PRSA Richmond How the organizations prepare individuals for an evolving workforce Benefits of board engagement beyond general membership This is a longer episode, but it was too good to cut. The conversation weaves between the two organizations and hits on everything from artificial intelligence to mental health and advice for new members – regardless of which organization is a better fit for you. ** ** Related Links PRSA Richmond Chapter AMA Richmond Chapter…
In this special bonus episode, we’ve compiled some of the soundbites from our interview sessions with the kids of Hodgers during our inaugural Bring Your Kid to Work Day. You’ll hear from kiddos between the ages of 2 and 16 talking about their favorite things and taking guesses about what exactly it is their parents do. Episode Highlights You’ll find out Ben Ryan’s favorite snack Harper Ryan’s dream super power will melt your heart Owen Surber wins the prize for most accurate guess of what Dad does We’ll learn Penny Ocampo and Eva Surber’s favorite weekend activities Nora O’Bar confesses whose cheeks she wants to squeeze Henry Prentice draws parallels to soccer interviews Is it our most polished episode? No, but what do you expect with the median age of our guests is 6.5?…
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Teaming Up with THP
1 Episode 30: Email Marketing with Megan Wilson 26:59
26:59 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי26:59
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of Teaming Up, Amanda Christian is joined by Megan Wilson, creative director of Sweet Talk Strategy, to talk about the evolution of email marketing and why it’s a critical channel for communicators. The episode highlights the affordability of email marketing and positions it as a safer channel for marketing compared to social media (both in trust and reachability). Episode Highlights The evolution and business of email marketing Work smarter, not harder by leveraging automated workflows Email marketing can be as simple or as complicated; cost-effective or expensive as you want it to be Tips for writing engaging headlines and body copy Wilson has 15 years of experience in marketing, which includes social media, email marketing, fundraising, public relations, influencer management, web development and more. She even details how some of her own business and experience has intersected with Hodges in the past. Related Links Sweet Talk Strategy Facebook Megan Wilson LinkedIn Mailchimp…
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Teaming Up with THP
1 Episode 29: The Intersection of Digital Marketing and PR with Brian Forrester 25:59
25:59 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי25:59
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of Teaming Up, Casey Prentice sits down with Brian Forrester, CEO and co-founder of Workshop Digital, to explore the evolving landscape of digital marketing and its connection to public relations. The episode highlights the importance of integrating brand storytelling, strategic execution and data analysis to create successful digital marketing campaigns that resonate with target audiences and drive measurable result. Episode Highlights: What is digital marketing, and how does that vary based on your organization? How do you balance brand language with digital language (or how do you balance your brand voice with how people are searching for you online)? How does analytics shape our digital marketing strategies? Forrester will also close the episode with a couple of key takeaways for both budding digital marketers and clients looking to learn more about digital marketing. Related Links · Workshop Digital · Google Analytics certification…
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Teaming Up with THP
1 Episode 28: Knowing Your Audience with Melanin Monroe 17:02
17:02 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי17:02
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn episode 28 of Teaming Up, Michaela Mishoe is joined by Melanin Monroe, drag entertainer and event host, to discuss similarities between drag performance and PR. Our Pride Month episode delves into commonalities in our work and echoes a point we’ve made time and time again about authenticity. This is an episode you won’t want to miss. Episode Highlights: Reading the Room — You can’t just expect to deliver the same message, the same way, every time and have it land the same way. Whether drag performing or media relations, you need to tailor your approach and style to match the person on the receiving end. Confidence — Spoiler alert. You’re not going to crush it your first time. You may have some social media fails, just like you may have some really stiff performances. The key is practice and continual learning and growing to build up that inner confidence. Important of Pride and Authenticity — There is so much realness and personal connection you can bring to the table when you’re being your authentic self. If something feels like an inauthentic performance (or media pitch), it’s going to be at your detriment. Being who you are can go a long way in selling and delivering your message. Are you loving Melanin? You can catch her every Friday at 11 p.m. at Papi’s. And just around the corner, you can catch her on June 22 at Harry’s Drag Brunch and Pride Crawl Rooftop Party. Related Links Melanin Monroe’s Instagram (show information and booking inquires) Details for Harry’s at the Hofheimer events Papi’s Instagram…
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Teaming Up with THP
1 Episode 27: Cookies and Cookies with Lilie Malaeb 17:09
17:09 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי17:09
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn episode 27 of Teaming Up, Paulyn Ocampo teams up with Lilie Malaeb to explore the intriguing world of cookies, both edible and digital. While munching on a variety of cookies from Crumbl, they delve into how digital cookies play a crucial role in advertising and the implications of upcoming changes in digital privacy. Episode Highlights: Understanding Digital Cookies: They discuss the function of first-party cookies in enhancing user experience and the extensive use of third-party cookies in tracking and advertising across the web. Impact of Third-Party Cookie Deprecation: Lily explains the consequences for advertisers with the phasing out of third-party cookies, emphasizing the challenges in tracking and targeted advertising. Adapting Marketing Strategies: The conversation covers strategies for adapting to the loss of third-party cookies, highlighting the shift towards first-party data and consent-based marketing. Emerging Technologies: They discuss new technologies like Google’s Privacy Sandbox and server-side tagging, which could help mitigate the impact of losing third-party cookies while respecting user privacy. Paulyn and Lily’s discussion provides valuable insights into the significant shifts occurring in the digital advertising landscape, making this episode a must-listen for marketers and anyone interested in the future of online privacy and advertising. Related Links Google's Third-Party Cookie Ban Explained (Vox) Google's Privacy Sandbox (Wikipedia) What is Consent-Based Marketing? (activeprospect)…
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Teaming Up with THP
1 Episode 26: What is PR? With the Hodges Interns 21:21
21:21 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי21:21
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn episode 26 of Teaming Up, Anna Friesen engages with current Hodges interns—Jackson Amirshahi, Rachel Spiller and Peggy Stansberry—to answer the question, “What is PR,” while dissecting common misconceptions surrounding PR and the broad spectrum that the term covers. Each intern shares their unique journey, detailing personal misconceptions and how their experiences at Hodges has reshaped their understanding of agency life. Episode Highlights Common Misconceptions in PR: Jackson and Rachel delve into their initial misunderstandings of the PR world, discussing how their internships at Hodges provided them with invaluable, hands-on experience. Personal Backgrounds: An exploration of the diverse academic backgrounds of the interns, highlighting how their distinct majors and life experiences have converged in the PR field. Examining the Representation of PR in Media: Peggy breaks down the expectations versus reality in a discussion on the portrayal of PR roles in the media, spotlighting characters like Emily Cooper, Samantha Jones, Shiv Roy and Olivia Pope as case studies. Advice for Future Interns: The trio offers pragmatic advice for aspiring Hodges interns and PR professionals on navigating their entry into the industry and carving out a successful career path. Related links Fact vs Fiction: Lessons in Marketing from "Emily in Paris" (The Doers) How an actual PR agency works: Comparing Keeley Jones Public Relations firm in ‘Ted Lasso’ to the real world The Hodges Partnership Internship Application…
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Teaming Up with THP
1 Episode 25: Igniting Innovation with Kelly O'Keefe 20:51
20:51 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי20:51
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn episode 25 of Teaming Up, Jon Newman engages with Kelly O'Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro and micro aspects of workplace innovation, emphasizing the importance of observation and understanding human behavior to meet unmet needs. Episode Highlights: The Essence of Innovation: Kelly O'Keefe discusses innovation as a response to human behavior and needs, stressing the value of simple yet impactful ideas like the DoubleTree Hotel's warm chocolate chip cookie welcome. Fostering Creativity: Tips on how organizations can cultivate an innovative mindset, including stepping away from distractions and focusing on the needs of those you're innovating for. Brainstorming Do's and Don'ts: Insights into effective brainstorming practices that encourage free-flowing ideas without premature censorship. Innovative Examples: The episode covers a range of innovations, from Amazon's one-click ordering to Oreo's resealable packaging, highlighting the variety and impact of different types of innovation. Strategic Implementation: Advice on how to pitch innovative ideas successfully, emphasizing the importance of preparation and presenting a comprehensive plan to decision-makers. Kelly's insights provide a roadmap for tapping into the potential of innovation in any organization, making this episode a must-listen for those looking to drive creative solutions and strategic advancements. Listen to the full episode for a deeper dive into these topics and more, available now on the "Teaming Up" podcast. Related Links Brand Federation What you Can Learn from DoubleTree's Famous Chocolate Chip Cookies ( inc.com ) Why Amazon’s ‘1-Click’ Ordering Was a Game Changer…
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