[#TWIMshow/Ep36] - Facebook, TikTok, Google, YouTube, & Instagram Updates from Week of Dec 21, 2020

#TWIMshow - This Week in Marketing

1. Facebook's automated tools are causing more damage to small advertisers than the promised benefits. Facebook has been trying to make its platform very safe for these advertisers too with the help of automated tools based on AI (artificial intelligence) technology to prevent cybercrime over the platform.

2. TikTok Adds commenting and notifications to its web version . TikTok's web version will now allow users to both check their notifications and comment on posts.

3. Tiktok's recent 'Year on TikTok' in app feature brings in memories for the users to reminisce how they spent their 2020 with the platform. TikTok, has recently started showing the users a reel of all their precious moments that they spent this year.

4. Google Discover Feed is now coming to other chromium browsers. The content you see is updated on daily basis - by programmed systems that update the news after Google provides it with the record of users’ web and app activity.

5. YouTube is working on a new offline download feature for multiple devices. YouTube is temporarily experimenting with the ability to download offline videos across devices for some Premium users, before taking the settings down in less than an hour.

6. Instagram's Updated Terms of use have struck a tender chord with its userbase. these changes were met with extensively heavy backlash from Instagram's community for a number of reasons, some lamenting the loss of online privacy, while others concerned with online livelihoods being affected.

7. Social Media Predictions for 2021. As the world struggles in the wake of pandemic, social channels continue to serve users with several opportunities for entertainment, communication, and business.