[Interview series Episode 7] Guest: Lynn Power - Interview topic “How do you make 2021 count for the business you love?”

Life Origami Podcast with Alen Leit

Our seventh episode in the series of interview with Entrepreneurs that are building a business they love.

Tonight's guest is Lynn Power | Founder and Owner of Masami premium hair care brand | Recorded on 25-12-2020

A Journey from Criminal justice faculty and desire to become a FBI agent to 30 years in advertising and being the CEO of J. Walter Thompson NY Advertising company and finally to open a premium hair care brand Masami with her business partner James.

Discover Lynn Power on Social: @lynnpowered

Masami Brand Store: www.lovemasami.com

Masami Brand Instagram Account: @lovemasamihair

00:00:00 - Intro | 00:01:21 - Lynn Power Background - Liberal Arts - Criminal Justice - Desire to join the FBI and 30 years in advertising | 00:04:47 - Meeting her business partner, preparing their business and launching Masami | 00:07:32 - Being a morning vs night person with kids | 00:08:43 - Lynn's passion in life | 00:10:10 - Why is it important for entrepreneurs to know their passion when leading a business | 00:13:42 - The right way to architect your life and team | 00:16:02 - The issue with mastering all aspects of the job | 00:16:39 - You need to know a little about everything, enough to be dangerous - Lynn Power |

00:19:32 - The Story of Lynn's premium hair brand Masami and how did it come to be 00:24:10 - How did the launch go in 2020 | 00:28:30 - Marketing strategy behind the launch | 00:32:02 - Partnerships as a foundation of promoting a business | 00:35:32 - How you target audience can be totally different than you planned |

00:38:59 - Lynn, growing your business, how do you manager to have balance between business, family and personal care? | 00:43:29 - Planning and setting goals for the business, Lynn how do you make decisions and set priorities? | The reason why many start-ups and brands are struggling. | 00:45:55 - How to make Mission and Vision truly practical - No Fluff - PBEC 4 lenses for values | 00:50:38 - Staying practically Intune with your vision and mission - Your manifesto and T-shirt rallying cry - Build your brand like writing a good read |

00:55:13 - Planning far ahead - ideal scenario for life and business | 00:57:30 - Practicality of Planning 5 months ahead in business | 00:59:21 - Planning the week and foundational activities for business growth | 01:03:30 - Top value driving Live streaming platforms for product businesses | 01:04:46 - What marketing activities should you engage into and how much should you budget for it - minimum and optimal |

01:08:18 - Tips on outsourcing tasks - tight briefs - hiring students and first hires | 01:15:58 - Most important part of the buyers journey and how to maximize it's conversation | 01:18:35 - Developing self-awareness through experience and reflection | 01:23:38 - Importance of mental health for founders (being able to talk it through) | 01:28:11 - Importance of surrounding and how to build it |

01:31:05 - Advice from Lynn Power on what to do right now, to make the most of 2021 in your business

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