How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan

The Yaag Project

In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR. Karthik talks about: --> How long it took for Flexiple to get to its first million from a marketing perspective --> How their marketing approach changed and evolved between 1 million ARR to $3 million --> The kind of goals and metrics they had for marketing in the early stages of Flexiple, and their current KPIs for product marketing, performance marketing, content team, etc. --> What to look for when hiring a VP of Marketing at an early stage company --> Learnings when it comes to leading remote teams and the common mistakes to overcome --> Why scale is relative, and when should one start thinking about scalability --> The difference in approach between a bootstrapping tech startup vs the one raising venture capital, and a lot more...