The Untold Story of "What Happens Here, Stays Here," the Greatest Travel Slogan of All Time

Thrillist Explorers

In this episode, host Wil Fulton sits down with advertising (and Vegas!) legend Billy Vassiliades of R&R Partners, who led the team that created the iconic "What Happens Here, Stays Here" campaign in the early 00s. We hear the untold story of the ideation (featuring two Minnesotan stay-at-home moms with a big secret) of the campaign, and its immediate cultural impact on the city, and the travel industry. We also hear from artist and podcaster Brent Holmes (check out Spectacle: Las Vegas, right now!) for a local's perspective on Vegas, including recommendations and a slice of history from Chinatown and Downtown Las Vegas (like the excellent Atomic Liquors, the city's oldest freestanding bar). Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

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