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Making Data-driven Decisions in a Privacy-centric World
Manage episode 363073990 series 2851596
Measuring the reach of digital advertising and smartphone app performance is a difficult task made more challenging by tightening data privacy regulations. AppsFlyer GM Edik Mitelman joins host Cameron D’Ambrosi to discuss the current state of the consumer data landscape, how platforms must balance first- and third-party data usage, and why the death of cookies is a tremendous opportunity.
357 פרקים
Manage episode 363073990 series 2851596
Measuring the reach of digital advertising and smartphone app performance is a difficult task made more challenging by tightening data privacy regulations. AppsFlyer GM Edik Mitelman joins host Cameron D’Ambrosi to discuss the current state of the consumer data landscape, how platforms must balance first- and third-party data usage, and why the death of cookies is a tremendous opportunity.
357 פרקים
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