How to Authentically Market your Brand in a Post-COVID World

Confident Live Marketing Show

In today’s episode we’re diving deep into a theme that is crucial in our post-pandemic world: “How to Authentically Market Your Brand.” To help us navigate this topic, we’re joined by a special guest, Jon Ferrara, CEO of the influential CRM platform, Nimble.

In this episode, Jon shares with us his journey into the industry, the ups and downs he’s faced, and how these experiences have shaped his approach to entrepreneurship and marketing. His story is a potent testament to the power of resilience and the importance of staying true to your vision, even when the road gets bumpy. Whether you’re an established business owner or a fledgling startup, there’s a wealth of insight to be gained from Jon’s experiences.

We also dive into the topic of Customer Relationship Management (CRM) systems, a crucial tool for any modern business. At the recent Atomicon event, I was reminded first-hand of the benefits a CRM brings, remembering how I met my connections and helping with follow-up. Jon, with his years of experience at the helm of Nimble, offers some invaluable perspectives on why every business should consider adopting a CRM.

In this increasingly digital world, authenticity and vulnerability have taken center stage, and Jon couldn’t be a more fitting guest to discuss this. We talk about the importance of these traits in marketing, how they help build stronger connections with customers, and how they play a role in establishing both business success and resilience. So tune in for a captivating discussion that explores the intersection of technology, marketing, and humanity, and learn how to authentically market your brand in this post-COVID world.

Show Notes

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.