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The Native Experience Podcast: Translation, localization and multicultural marketing discussions
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#007: Uber's Experience with End-User Perception in Localization with Renato Beninatto
Manage episode 367125904 series 3478484
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On this episode of The Native Experience, we welcome Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, to discuss the complexities of translation and localization.
Renato shares his experiences as a Third Culture Kid and explains the importance of being able to adapt to different environments. Renato had a fascinating experience as a consultant with Uber, where he did a study about customer perception of quality that saved them 4 million dollars per year.
With that example, we also discuss the importance of focusing on end-user perception of language, rather than perfecting the translation. We talk about quite a bit more, but we hope you enjoy this insightful conversation on creating native experiences for diverse audiences.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Renato is the Chairman and Co-Founder of Nimdzi Insights. Renato brings decades of experience everywhere he goes. With extensive experience in international consulting, market research, sales and marketing, Renato provides the strategic direction that helps Nimdzi better serve clients worldwide.
In addition to his work at Nimdzi, Renato is also the co-author of The General Theory of the Translation Company, a co-owner of MultiLingual Media, an adjunct professor at the Middlebury Institute of International Studies at Monterey, and a frequent industry speaker.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
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