The Power of Customer Experience: Insights from Kerry Bodine, Author and Global CX Expert [Customer Experience]
Manage episode 377256296 series 2875989
Kerry Bodine is the co-author of Outside In and a globally recognized customer experience expert. She founded Bodine & Co. in 2014 on the belief that unified and profitable customer experiences must be built from within — and that requires new ways of working and thinking.
- 0:41.206 People might know about you
- 2:45.090 - 5:17.354 Why CX must be built from within the organization
- 6:16.947 - 7:37.675 Don’t make decisions based on flawed assumptions
- 8:15.106 - 9:17.159 Tell Stories to Solve Problems
- 9:46.294 - 11:03.806 The best way to deliver information is through aggregate/real-life storytelling
- 11:23.246 - 15:03.345 Get buy-in across the organization by showing how CX impacts business outcomes
- 17:25.918 - 20:20.225 Most companies think they deliver a great experience, but customers don't agree. How can they know for sure?
- 21:27.869 - 22:28.164 Has your organization delivered on your Mission, Vision, Values / Brand Attributes?
- 23:13.948 - 26:01.928 How to get in front of relationship management
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Reasons NOT to Focus on Employee Experience: A Comprehensive Guide
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