Building Great Brands Via Company Culture with Pam Nemec

Lead at the Top of Your Game

IN THIS EPISODE...

Brand culture is not just about what a brand sells; it's about the invisible strings that tie its identity to its audience's aspirations, values, and dreams. Today, we dive into the captivating world of brand culture with Pam Nemec. An esteemed brand culture expert, Pam's influence extends far beyond the boardroom, touching the lives of over 50,000 employees and reaching the hearts of millions of customers.

Pam is the Founder and CEO of InsideOut, a distinguished leadership and communication consultancy dedicated to fostering people-centered organizational cultures. She boasts a remarkable career spanning over two decades. Pam's journey has been marked by her exemplary role in leading and cultivating a world-class culture for a multi-billion-dollar restaurant brand. Drawing upon her wealth of experience, she now extends her expertise to executive leaders, guiding them through the intricacies of scaling a growing business, engaging and retaining talent, and delivering unparalleled customer service.

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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Pam”)

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Need to up-level your workforce or execute strategic People initiatives? https://shockinglydifferent.com/contact or tweet @KaranRhodes.

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ABOUT PAM NEMEC:

As a brand culture expert and speaker, Pam Nemec has left an indelible mark on the landscape of organizational development. Her thought leadership in Brand Culture, executed through HR and Brand Communications lenses, has translated into the recruitment, retention, and well-being of over 50,000 employees. Over her illustrious 30-year career, she ascended to the head of HR, Brand Communications & Culture for Whataburger, a multi-billion-dollar Texas-based restaurant brand.

Pam's contributions extend beyond the boardroom, reaching millions of customers through her innovative approaches to social media, public relations, employee communications, and human resources. Her trailblazing efforts in merging these disciplines have redefined industry standards, resulting in high employee engagement, increased retention rates, and an admired brand culture. Pam Nemec is widely recognized for her transformative impact, embodying the essence of a leader who envisions change and manifests it, leaving an enduring legacy in corporate culture and leadership.

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WHAT TO LISTEN FOR:

1. Is there space for employee and stakeholder voices in shaping the brand culture, and how does feedback factor in?

2. When should a brand culture be adjusted, and where should a company start when significant changes occur?

3. What are common missteps or misconceptions organizations make regarding brand culture, organizational culture, and communication?

4. What's the distinction between brand culture and organizational culture?

5. How can companies build a strong company culture?

6. How does employee involvement contribute to a positive company culture?

7. How can effective communication help build a strong company culture?

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FEATURED TIMESTAMPS:

[05:22] Building Brand Magic

[07:22] Eight Steps to Building a Remarkable Brand Inside and Out

[14:37] How Collaborative Decision-Making Shapes Organizational Culture and Brand Success

[16:56] The Ongoing Evolution of Organizational Culture and the Power of Effective Communication

[22:39] Cultural Shifts: Preserving the Past While Paving the Way for the Future

[25:49] Employee Passion and Remarkable Acts in Building Brand Culture

[30:35] Signature Segment: Pam's LATTOYG Tactics of Choice: Leading with Courageous Agility

[32:00] Signature Segment: Pam's entry into the LATTOYG Playbook: Harmony in Leadership

[35:10] Signature Segment: Karan's Take

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LINKS FOR PAM:

Website: pamnemec.com

LinkedIn: linkedin.com/in/pamnemecculturecoach/

Facebook: facebook.com/PamNemecBrandCultureCoach/

Instagram: instagram.com/pam_nemec_/

Pam's Speaking Services Link: pamnemec.com/services

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PEOPLE AND RESOURCES MENTIONED:

Book: Lead at the Top of Your Game

Article: Employer Branding: What It Is and How To Build It for Your Business

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ADDITIONAL RESOURCES FOR YOU:

Overview: The Lead at the Top of Your Game Leadership Development Experience