Ai in Go-to-Market Strategies with Jeremey Donovan #044

The Sales Consultant Podcast

In this episode, we delve into a fascinating journey with Jeremey, exploring his transition from leading research analyst teams in technical domains like semiconductors to steering product management, product marketing, and sales strategies. This sets the stage for our main focus – Artificial Intelligence in go-to-market strategies. Jeremy shares insights into how AI is transforming his work, which leads us into his predictions about the evolving landscape of sales and buyer interactions in the realm of AI-enabled revenue teams.

The conversation then pivots to the crucial role of Sales Enablement and RevOps, discussing their optimal structures and the immense potential for AI to enhance sales enablement tools.

Join us as we navigate through the dynamic intersection of technology and sales strategies in this insightful episode.

#salesconsultantpodcast 1. #TechEvolution #AISalesStrategies #SalesEnablementInsights #AIinRevenueTeams #Innovation #TechTalkPodcast #FutureOfSalesAI

Time Stamps:

[:40] - Technical aptitude is a superpower that’s particularly important in RevOps

[3:30] - How Jeremy uses code that he’s written to automate a monthly process of generating and sending comprehensive reports and powerpoint presentations for all the GTM KPIs for their 500 portfolio companies. Click here to see a list of the companies in the Insight Partner’s portfolio

[8:40] - Jeremey compares the usefulness of predictive AI and generative AI in sales. Then goes on to describe a couple use cases where he uses ChatGPT4 and Google’s conversational generative AI tool, Bard, together.

[11:45] - AI is reaching perfect personalization.

[14:45] - When everything is personalized, nothing is personalized. The chess game of will likely play out with AI in sales effectively making referrals, word of mouth and partner programs far more important.

[18:10] - Seeing their portfolio companies redirecting budget from outbound to other channels.

[21:00] - Enablement and RevOps place in GTM strategy leadership; how to staff these functions and how to structure their compensation

[27:20] - Jeremey ties AI and Enablement together

[33:10] - Jeremey’s favorite influencers right now, his book recommendation for revenue leaders, and his advice to sales consultants.

Connect with Jeremy:

Jeremey’s LinkedIn page - https://www.linkedin.com/in/jeremeydonovan/

Insight Partners website - https://www.insightpartners.com

Connect with Derrick:

Derrick’s LinkedIn - https://www.linkedin.com/in/derrickis3linksales/

Derrick’s Instagram - https://www.instagram.com/derrickis3linksales/

Derrick’s Twitter - https://twitter.com/derrickis3link

These interviews are also available on Derrick’s YouTube page - https://www.youtube.com/channel/UCFfMnGtGWVrzO3BorCimojw