Web3 brands and NFTs are on a global race for adoption (w/ Yat Siu)

Chain Reaction

For this week’s episode, Jacquelyn interviewed Yat Siu, co-founder and executive chairman of Animoca Brands.

Yat co-founded Animoca in 2014 and since then it has invested in over 400 web3 projects across a range of sectors like DeFi, education, infrastructure, blockchain gaming and the metaverse.

Animoca also has its own NFT collections, blockchain products and games like its web3 NFT-based community Mocaverse, the blockchain game and NFT collection REVV Racing, and The Sandbox, a decentralized virtual world with over 40 million mobile installs. The company has also worked with other well known brands and personalities like Disney, WWE, Power Rangers, The Walking Dead, Formula E and Snoop Dogg.

Jacquelyn and Yat discuss the importance of digital property rights, growing NFT communities and what makes a project stand out from others.

They also dive into:

• Evolution of NFT’s IP
• Building brand familiarity
• Asia embracing web3 and NFTs
• The global race for adoption

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.