Building a Nail Polish Empire with Kendra Woolridge (REPLAY)

The BLK Directory Podcast With Diamond Young

In this episode, we're spending time with Kendra Woolridge who is the Founder and CEO of Janet & Jo, a D.C.-based luxury nail lacquer company. With lacquer names such as Change Agent and Courage, it comes as no surprise why Janet & Jo. has become known as an inspirational clean beauty brand, both here and abroad.

Janet & Jo (@janetandjo) has been featured and applauded by notable press outlets and beauty brands including, Sally Hansen, Allure, Cosmopolitan, Vogue, WhoWhatWearUK, Refinery29, Bustle, People, Elle, Harper’s Bazaar, and more. Janet & Jo was awarded Best Nail Polish in Self Magazines 2021 Healthy Beauty Awards, going through an extensive 2-month vetting process.
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In this episode, we discuss:

• Who is Kendra Woolridge? (1:25)
• How did you get into this business? (2:00)
• What goes into creating a nail polish (4::48)
• How to get your product into stores (20:15)
• Finding mentorship in the lacquer industry (22:25)
• Accessing capital and maximizing resources (29:05)
• How Black Girl Ventures changed the game (38:20)
• Receiving 100K anonymously by taking the leap (42:10)
• Letting your purpose fuel you (46:10)
• What's next and where you can find Janet & Jo? (51:00)

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