Ep 491 - Elevate Your Brand With Video Podcasting with Chris Andersen

Author to Authority

Chris Andersen is a seasoned show host with a background in athletic training, who transitioned into content creation after encountering personal life events. His perspective on video content is that it's an invaluable tool for personal branding and business growth, especially in today's digital age where human interaction is increasingly replaced by online and AI-generated content. Drawing from his own journey of overcoming initial nervousness to developing proficiency in interviewing, Andersen firmly believes that video content can deliver authenticity and establish a connection with the audience. He also emphasizes that by leveraging video, individuals can differentiate themselves, build trust, establish credibility, and ultimately stay ahead in the competitive market. Andersen's experiences and interactions with notable figures like Bob Proctor have also shaped his belief in the power of video content to not only add value to the audience, but also develop essential skills like communication, relationship-building, and storytelling.

Episode Outline:
(00:00:50) Video Podcasting for Brand Authority and Growth

(00:02:45) Strategic Differentiation Through Video Branding
Success

(00:16:46) The Power of Persistent Daily Actions

(00:18:54) "Embracing Growth Through Video Content
Creation"

(00:19:17) Building Connections Through Video Content

(00:19:58) Video Content as a Relationship Building Tool

(00:36:16) Video Content for Entrepreneurial Growth Strategies

Bio:

Chris Anderson is the Founder and CEO of Elevate Media Group, a full-service podcast production agency for 6-7 figure business owners. He quit his job cold turkey in 2020 to build a life he loved and has been able to do just that since. Chris and his team help these businesses elevate through video podcasting. They help these businesses launch, produce, and grow their podcasts into the Top 10% (and higher) globally, without all the extra work. He has worked on projects in tandem with Fortune 500 companies Apple, Amazon, Bose, Rolls-Royce, and many more. He is also the host of Elevate Your Brand, a Top 2% Globally listened to show that has charted in the top 20 for entrepreneurship and #43 on Apple's Business category next to Alex Hormozi. He spends time with his wife and son outdoors on their mini farm when he isn't leading his team at Elevate or podcasting. He is a lifelong learner who always tries to be better than the day before. He is a man of faith who gives all credit to God for all the good in his life.