Behind the Scenes: Crafting Effective Realtor Client Seminars | Cate Waggonner-Lee - 033

Realestatable

We are so excited to bring you this interview with experienced agent/coach Cate Waggonner-Lee! In this episode, Tiffany and Ashlee ask Cate all about hosting client seminars that engage and educate your community? Whether you’re a seasoned realtor looking for tips or you’ve never hosted a seminar before, you’re sure to hear practical tips you can use.

Cate’s Journey in Real Estate

• She started in real estate straight out of college - none of the traditional fields appealed to her, and real estate checked all of her boxes.
• After working with a mid-sized brokerage for 12 years, she and her now husband opened and ran a company together.
• Cate loves to work with and mentor a team. Her business partnered with a national brand, so she gets to work with a team, and she is also working as a coach!

Hosting a Seminar

• Figure out who your audience is. Are they going to be interested in coming in to hear what you have to say? Or would they rather look for their information on YouTube?
• Choose your seminar topics based on your region. Be specific and narrow your niche so your audience connects with the subject.
• Find a place to host it. Cate suggests choosing a coffee shop near an apartment complex - then advertise at the coffee shop AND the apartment complex! Avoid hosting at your real estate office - it’s too stressful.

Making a Connection With Your Audience

• It’s okay to find a venue with a busier atmosphere. Coffee shops can be a little more busy, but can also create a vibe where people feel relaxed.
• Rather than aiming for a 50-person audience, it’s better to host 5-10 people. Then you can talk to people directly and they’re more likely to ask questions!

Getting the Word Out

• Advertise at your venue of choice and other nearby places to target people who are already “in the neighborhood”.
• Start advertising three weeks in advance. Any earlier and people will see it and forget about it.
• Use different methods! Flyers, posters, and online advertising can all help catch people’s attention. Definitely go beyond just social media.
• Try partnering with someone else in the industry (who isn’t another agent). They can share the event with their network and share marketing costs!

If You’re Worried About Speaking in Front of People

• Remember that you know more than they do. You don’t have to be the most knowledgeable person in the industry - just more knowledgeable than your audience!
• Have an “elevator pitch” rehearsed and ready for when people ask you a question you don’t know the answer to.

“We’re not looking to host 50 people. My goal would be to host somewhere between 5 to 10 so that I have an opportunity to build relationships and answer direct questions.” – Cate Waggonner-Lee

“Preparation is huge. Sit at home and present to your kids, present to your dog, it doesn’t matter! Just practice, practice, practice.” – Cate Waggonner-Lee

Resources

Find Cate on socials @Rubicon.Realtor!

• Instagram
• Facebook
• LinkedIn

Check out Cate’s website, www.rubiconrealtor.com

Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.

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Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.