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Capturing Demand With Creativity: B2Boring With Michelle Liro
Manage episode 422076839 series 3578279
תוכן מסופק על ידי Chris Rack. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Chris Rack או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Chris Rack from the B2Boring podcast and Michelle Liro of Definitive Healthcare sit down to discuss B2B marketing. Straight from their playbook, here's what they chat about:
- Unique Strategies: Have you ever heard of using a book launch as a marketing move? Or sparking interest with a Facebook Live competition? Michelle's been there, done that.
- Healthcare Hurdles: The US healthcare market is a beast. Especially if you're trying to catch the eyes of giants like Pfizer, Michelle gives us a peek into that world.
- Dollar Decisions: Budget constraints are a tightrope walk, especially when dealing with things like Google AdWords. Let's talk tips and tricks.
- Demand Dance: How do you get folks to want what they don't even know they need yet? Michelle shares her two cents.
- Economic Curveballs: Every purchase is under the microscope in today's economy. Both Michelle and Chris weigh in on navigating this challenge.
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