Ep 340: Don't Get Comfortable

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have done the research and know what to expect as the market changes. They rant on how people use the Benchmarks data to create excuses and remind everyone that the data is a starting point and the only numbers that matter are your own! They talk about the loss of trust on the internet due to AI and Jackie is lost during the podcast to a storm outage!

Story Time (03:34)

• Sam, Jen's son, has found online sales to be tougher than he expected!
• Jackie had an encouraging meeting with a marketer.
• All the context around Benchmarks is driving Kevin crazy.

The News (21:06)

• Instagram Photos Are Being Labeled ‘Made With AI’ When They’re Not (https://petapixel.com)
• Instagram confirms test of ‘unskippable’ ads (https://techcrunch.com)
• Top 5 Things To Focus On As Spring Selling Season Fades (https://www.builderonline.com)
• The number of US homes for sale is slowly returning to normal: An ‘incredible trend,’ economists say (https://nypost.com/2024/06/05/real-estate/number-of-us-homes-for-sale-is-slowly-returning-to-normal-an-incredible-trend-economists-say/)
  

Things We Love Things We Hate (46:04)

• Jen's favorite is Gardenia flowers!
• Kevin is loving his Lock Picking Kit.

Market Proof Marketing · Ep 340: Don't Get Comfortable

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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