How Do Polls Work? (General Election 2024)

Podlitical

How do political polls work, and why do different polls have different projections? Podlitical sits down with Rachel Ormston, Research Director for Ipsos in Scotland, and Mark Diffley, a pollster from Diffley Partnership, to talk all things polling. How do pollsters collect and collate their data, and why exactly are "MRP" polls so in vogue right now? The team talk through why Scotland is tricky to poll this election, how polls are "projections" not "predictions", why pollsters are paranoid, and ask if there really more polls than ever this election, or does it just feel that way?