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All out of cookies :(... Exploring the next wave of monetization through interactive ads within livestreams
Manage episode 428120493 series 3507779
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We explore the next wave of monetization through interactive ads within livestreams with Alex Casassovici, Founder of Azarus.
Highlights:
➱ Why streaming is important (and the big numbers to prove it) ➱ Acquisition by @animocabrands ➱ Beyond ads: shopping, tipping & more in live streams ➱ "EQ, IQ, interaction, forming connections with people, that actually is what drives value and value within the ecosystem to keep it going."
Hosts: Avi Mash, Jody Flournoy, Sean Ristau Production: Brad Parsons at Train Sound Studio
Chapters
00:00 Introduction and Background
03:02 The Power of Live Streaming
07:47 Monetizing Web3 Games
14:51 Creating Connections and Relationships
25:06 Partnership with Animoca Brands
28:48 The Viability of Gaming as a Full-Time Career
30:07 The Potential of Play-to-Earn Models
32:05 The Future of Work in the Metaverse
37:43 Enhancing the Streaming Experience
44:13 Monetization and Engagement in Live Streaming
47:30 Measuring Authenticity in Audience Engagement
50:03 The Evolution of Technology for Streaming and Gaming
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