How the brains of young people work

Afternoons

Sometimes it feels like motivating your teenager or Gen Z co-worker is an impossible task. Too often, an underdeveloped prefrontal cortex is blamed for lack of motivation or common sense says Psychologist David Yeager. But he doesn't play the brain blame game. Dr Yeager says there are ways to harness the good things about young people's brains that will help avoid miscommunication and conflict. He says using young people's desire to be respected and admired is the key to achievement. Dr Yeager offers guidance to understand what works and what doesn't to propel young people towards success. His new book is 10 to 25: The Science of Motivating Young People.