Boost Revenue with These Proven Cross-Sell Tactics — Varun Kundra | How Personalization Drives Upsell Success, Why Cross-selling and Upselling Boost AOV, Why Post-purchase Offers Leverage the "Dopamine Kick", What are Entry Points for Upselling (#332)

Ecommerce Coffee Break – Master Marketing & Online Sales

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7M ago 17:24

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In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort.
Topics discussed in this episode:

Why cross-selling and upselling boost AOV in a high acquisition cost environment
How personalization and relevance improve upsell and cross-sell success
What entry points exist for upselling: in-cart, checkout, post-purchase
Why post-purchase offers work due to the "dopamine kick"
What "network offers" are and how they display third-party offers
What revenue potential exists for merchants using network offers

Links & Resources
Website: https://www.aftersell.com/
Shopify App Store: https://apps.shopify.com/aftersell
LinkedIn: https://www.linkedin.com/in/vk1/
X/Twitter: https://x.com/varkundra
Get access to more free resources by visiting the show notes at
https://t.ly/VFUA-

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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