#565: Why journey management matters, with Eytan Hattem, Cemantica

The Agile Brand™ with Greg Kihlström

Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles.

Today we’re exploring customer journey management with Eytan Hattem, CEO and Co-Founder of Cemantica. We'll delve into how understanding and managing customer journeys can transform business strategies and customer experiences.

About Eytan Hattem

Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in international Customer Engagement projects through to his work as a business consultant supporting clients in their digital transformation journey.

As a CCXP certified professional, Eytan consults global businesses across multiple sectors to help them understand and transform their customer journeys through best practices and innovative technologies.

A true evangelist and thought leader, Eytan speaks and writes regularly within CX industry media with authority and passion plus mentors fellow CX professionals to spread the power of customer experience!

RESOURCES

Cemantica website: https://www.cemantica.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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