How To Build A YouTube Content Flywheel

Coffee With Cole: The Digital Writing Podcast

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How To Build A YouTube Content Flywheel

In this episode, I share how to build a powerful YouTube content flywheel to drive significant revenue for your online writing business. With over a quarter million dollars invested and nearly 30,000 subscribers gained in just a year, I offer actionable insights (all from my personal experience) on repurposing content, maximizing posting frequency, and aligning your content strategy with your business model. Learn the practicalities of repurposing long-form content into shorts, maximizing posting frequency, and using YouTube to generate leads for email newsletters and ghostwriting courses. Whether you're a ghostwriter, digital writer, or content creator, this episode will help you optimize your YouTube strategy for real business growth.

(00:00) Intro
(01:48) How a YouTube Content Flywheel works
(07:54) Lesson #1: For the first 100 videos, production quality doesn’t matter.
(11:55) Lesson #2: YouTube is a money pit without a dialed-in, profitable business.
(14:00) Lesson #3: All roads lead back to… everyone just wants to know how to make more money.
(16:54) Lesson #4: You will repeat yourself a painful amount of times.
(19:24) Lesson #5: The lower-ticket your offer, the more traffic you’re going to need, the more top-of-funnel you’re going to have to go.
(24:48) “What is your flywheel process for the podcast?”
(26:46) “How do you track conversions from Youtube to sales of your products?”
(29:34) “How do you keep content fresh while maintaining consistency?”
(31:17) “What are the key differences between the way you write scripts vs digital writing?”
(33:26) “How do you decide which topics to cover to keep your audience engaged?”
(36:03) “At what point in writing did you decide it was time to dabble into YT?”

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