Navigating Podcast Discovery: Lindsay Graham Talks The Future of Podcast Search and Dynamic Content Insertion

Podcasting Tech

Podcast discovery remains a daunting task: With no single platform owning podcasting, finding new shows can be a hassle. Today's episode is packed with insights that can help you navigate these challenges.

In this episode, Mathew Passy talks to Lindsay Graham on "Overcoming Discoverability Hurdles in Podcasting." Lindsay Graham is a renowned podcast creator, producer, and host, known for popular shows like "American Scandal," "American History Tellers," and "American Criminal." He is also the founder of Thrumm, a production music library aimed at aiding narrative podcasters.

Main topics covered in the episode: Lindsay discusses the ongoing challenges of discoverability and recommendation algorithms in the fragmented podcasting ecosystem. He also shares his insights on high-end podcasting gear, desired technological advancements like dynamic content insertion, and his personal listening habits and professional insights.

Why this episode is important: If you're a podcaster grappling with discoverability issues, Lindsay's experiences and recommendations are valuable. Gain firsthand insights from someone who has successfully maneuvered through these challenges and continues to push for industry advancements.

In this episode, we cover:

• Discovery and Recommendation Algorithms: Why podcast discoverability remains challenging in a fragmented ecosystem without a single ownership platform.
• Platform Fragmentation Example: Lindsay's "American Criminal" podcast sees a 95% audience split on Spotify vs. Apple Podcasts, emphasizing the importance of tailored promotion.
• Need for Industry Maturation: The necessity for better search and recommendation systems to help listeners find new shows.
• Podcasting Gear: The high-end audio equipment Lindsay uses, like the Neumann U 87 AI microphone and Rupert Neve Designs Shelford channel.
• Desired Technological Advancements: Improvements in dynamic ad and content insertion by hosting platforms like Art 19 and Megaphone.
• Personal Background and Listening Habits: Lindsay's journey from composing music for TV and film to podcasting and his current listening habits for professional insight.

Links and resources mentioned in this episode:

• Thrum Music Library - thrumm.audio
• Listen to some of Lindsay Graham's Popular Shows:
• American Scandal
• American History Tellers
• American Elections: Wicked Game
• Business movers
• History Daily
• American Criminal
• Recommended hardware: Neumann U 87 AI Microphone -
• Hosting Platforms mentioned: Art 19
• Follow Lindsay Graham on social media:
• Linkedin
• Twitter
• Threads

Don't miss out on this episode that could be the game-changer for your podcast growth strategy! Don’t forget to subscribe, connect with us on social media, and leave a review on your favorite podcast platform.

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