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Understanding the "It" Factor: Why Some Bars and Restaurants Just Have It, while others don't
Manage episode 440494114 series 3600038
תוכן מסופק על ידי Erik Shellenberger. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erik Shellenberger או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger dives into the elusive concept of the "It Factor" that makes some bars and restaurants irresistibly appealing. Drawing parallels with Apple products and the emotional appeal they create, Erik explains how aesthetics, service, ambiance, and layout contribute to the success of a venue. He shares insights from his experience in Old Town Scottsdale and highlights how even two similar bars can have drastically different outcomes simply due to the "It Factor." Discover how to apply these principles to your business and create an unforgettable customer experience that keeps people coming back.
Key Takeaways:
- What defines the "It Factor" in bars and restaurants
- The importance of aesthetics, lighting, and layout in creating appeal
- How great service can turn regular customers into loyal followers
- Why some venues thrive while others with similar offerings struggle
- Tips on borrowing successful elements from top-tier venues to enhance your own establishment
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