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תוכן מסופק על ידי Exit Five and Dave Gerhardt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Exit Five and Dave Gerhardt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at Navattic

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Manage episode 441363812 series 3290771
תוכן מסופק על ידי Exit Five and Dave Gerhardt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Exit Five and Dave Gerhardt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.

Dave and Natalie cover:

  • Why accessible, usable, and transparent websites is important in improving the buyer experience
  • How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
  • Public pricing and how it affects buyer trust and decision-making in B2B sales

Timestamps

  • (00:00) - - Intro to Natalie
  • (07:03) - - Why Marketing Requires Full Company Alignment
  • (11:30) - - Why You Should Have a Transparent Pricing Page
  • (13:57) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
  • (16:44) - - How To Secure Buy-In
  • (18:59) - - Why Sales Responds Well to Demo-ing Benefits
  • (20:17) - - Commsor Teardown
  • (27:48) - - Andimol Teardown
  • (33:35) - - Directus Teardown
  • (38:14) - - Firstbase Teardown
  • (41:32) - - TeraLeap Teardown
  • (44:35) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

220 פרקים

Artwork
iconשתפו
 
Manage episode 441363812 series 3290771
תוכן מסופק על ידי Exit Five and Dave Gerhardt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Exit Five and Dave Gerhardt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.

Dave and Natalie cover:

  • Why accessible, usable, and transparent websites is important in improving the buyer experience
  • How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
  • Public pricing and how it affects buyer trust and decision-making in B2B sales

Timestamps

  • (00:00) - - Intro to Natalie
  • (07:03) - - Why Marketing Requires Full Company Alignment
  • (11:30) - - Why You Should Have a Transparent Pricing Page
  • (13:57) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
  • (16:44) - - How To Secure Buy-In
  • (18:59) - - Why Sales Responds Well to Demo-ing Benefits
  • (20:17) - - Commsor Teardown
  • (27:48) - - Andimol Teardown
  • (33:35) - - Directus Teardown
  • (38:14) - - Firstbase Teardown
  • (41:32) - - TeraLeap Teardown
  • (44:35) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

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