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Don't Say FUNNEL - Use a better word for "Marketing Funnel"
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Welcome to the inaugural episode of the Marketing Team of One podcast, where Eric and Mike dive into solo marketers' unique challenges and address the ever-evolving terminology in the marketing world. This episode starts with a lively discussion about the term "funnel" and its various interpretations; enlightening us on why the traditional funnel metaphor feels restrictive and outdated.
As the conversation unfolds, Eric and Mike explore the importance of meeting customers where they are and offering value at each stage of their journey. They emphasize cost-effective and personal ways to maintain customer engagement without relying on the whims of social media algorithms. This video highlights the significance of understanding your audience's needs and providing them with relevant content and tools that can can empower your marketing strategies.
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